May 7, 2024
Publisher: Shiseido Co., Ltd. Shiseido Japan Co., Ltd.
Product/Brand
Maquillage launches the first limited-edition color “Slightly Heated Nude Color” from ROUGE that achieves “hard to remove x lip care”
~Released on 2024/5/21 (Tue) ~
From the total makeup brand “Maquillage,” Shiseido will sell the first limited-edition color [all 3 products: reference retail price 3,000 yen (3,300 yen including tax)], which expresses the elation of early summer from “Dramatic Essence Rouge,” which gives moisturized and smooth “lips” every time you put it on, in limited quantities from 2024/5/21 (Tuesday).
*Prices are indicative retail prices. (May vary by store)
◆ “Maquillage Dramatic Essence Rouge” is a care that contains rich beauty oils and moisturizing beauty ingredients*1
It's an effective rouge.
◆ We will be selling a limited edition of 3 “slightly heated nude colors” that give a natural ruddy look with a slight hint of heat.
◆ Equipped with “Water Sensing Technology”, it is smooth and comfortable to wear and continues to maintain its freshly applied color and luster ※2.
◆ “Maquillage Dramatic Essence Rouge” is a “drama marouge” that contains a wish to wear rouge, encounter small dramas in everyday life, and color even your heart.
*1 Allantoin, glucosyl hesperidin, triethylhexanoin, super hyaluronic acid (sodium acetylhyaluronate)
*2 Finish lasts for 8 hours*Data acquired*Color, gloss, smoothness (according to our research. (Effects vary from person to person)
[Product List]
Maquillage Dramatic Essence Rouge [Limited quantity] 4g, all 3 colors, 3,000 yen (3,300 yen including tax)
*Prices are reference retail prices. (May vary depending on the store)
Release background/product features
“Dramatic Essence Rouge” is a rouge that contains moisturizing beauty ingredients*1 in addition to carefully selected rich beauty oils to give moisture to the lips and leads to “moisturized lips” every time it is applied.
Using Water Sensing Technology TM, the coloring materials contained in the beauty oil form a network structure on the lips, so the color and luster lasts for a long time with a soft and light feel*2.
The color theme to be released this time is “slightly heated nude color.” It is a color palette that expresses the elation of early summer and blends well with the skin and creates a natural ruddy feeling. Also, this time, scenes evoking early summer are expressed with each color name and package design. It is designed so that you can feel the thrill of early summer from the moment you pick up the rouge.
*Please note that the information described in this release is current at the time of publication and may differ from the latest information.