Former Starbucks Corp (NASDAQ:SBUX) Chief Executive Howard Schultz reportedly urged the coffee chain to acknowledge its faults and revamp operations following a significant sales decline.
Shares nosedived subsequent to a drop in sales, attributed to factors including weather conditions and global conflicts.
Seattle-based Starbucks, grappling with inflation, faces challenges in attracting budget-conscious consumers, reported Bloomberg.
Second-quarter comparable store sales declined 4% globally, driven by a 6% decline in comparable transactions.
Starbucks reported second-quarter revenue of $8.6 billion, which missed the consensus estimate of $9.129 billion. Quarterly earnings of 68 cents per share, missed analyst estimates of 79 cents per share.
Schultz emphasized the need for senior leaders to transform the mobile ordering system and enhance the overall customer experience, advocating for coffee-centric innovations.
Starbucks confronts intensified competition in China, where local competitor Luckin Coffee Inc (OTC:LKNCY) has overtaken its sales. Despite challenges, Schultz remains optimistic about Starbucks' recovery and future prospects in China.
Asserting his confidence in Starbucks' resilience, Schultz underscored the necessity for substantial changes in business strategies, emphasizing the importance of experiential over transactional approaches.
Price Action: SBUX shares are trading higher by 1.08% at $73.90 in premarket at the last check Monday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
據報道,星巴克公司(納斯達克股票代碼:SBUX)前首席執行官霍華德·舒爾茨敦促這家咖啡連鎖店在銷售額大幅下降後承認其缺點並重組業務。
由於天氣狀況和全球衝突等因素,銷售額下降後,股價暴跌。
彭博社報道,總部位於西雅圖的星巴克努力應對通貨膨脹,在吸引注重預算的消費者方面面臨挑戰。
受可比交易下降6%的推動,第二季度全球可比門店銷售額下降了4%。
星巴克公佈的第二季度收入爲86億美元,未達到市場普遍預期的91.29億美元。季度每股收益爲68美分,未達到分析師預期的每股79美分。
舒爾茨強調高級領導者需要改造移動訂購系統並增強整體客戶體驗,倡導以咖啡爲中心的創新。
星巴克在中國面臨着激烈的競爭,當地競爭對手Luckin Coffee Inc(場外交易代碼:LKNCY)的銷售額已經超過了其銷售額。儘管面臨挑戰,但舒爾茨對星巴克在中國的復甦和未來前景仍然持樂觀態度。
舒爾茨堅稱自己對星巴克的韌性充滿信心,他強調了商業戰略進行實質性變革的必要性,強調了體驗式方法而不是交易方法的重要性。
價格走勢:週一最後一次盤前,SBUX股價上漲1.08%,至73.90美元。
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