Here's How Much A Super Bowl LIX Commercial Will Cost, How Fox Corporation Stock Could Benefit
Here's How Much A Super Bowl LIX Commercial Will Cost, How Fox Corporation Stock Could Benefit
Super Bowl LIX is around nine months away and while the 2024 NFL season hasn't started, it isn't too early to start thinking about the financial impact the media company that airs the NFL Championship game can have.
距離超級碗LIX還有大約九個月的時間，儘管2024年NFL賽季尚未開始，但現在開始考慮播出NFL冠軍賽的媒體公司可能產生的財務影響還爲時過早。
What Happened: Media giant Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA) reported television advertising up 14% year-over-year in the first quarter, which came from record modern-day viewership for Super Bowl LVIII.
發生了什麼：媒體巨頭派拉蒙環球（納斯達克股票代碼：PARA）（納斯達克股票代碼：PARAA）報告稱，第一季度電視廣告同比增長14％，這源於第五八屆超級碗創紀錄的現代收視率。
The next Super Bowl, which airs on Feb. 9, 2025, will see Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA) have the rights to the game.
下一屆超級碗將於2025年2月9日播出，福克斯公司（納斯達克股票代碼：FOX）（納斯達克股票代碼：FOXA）將擁有該比賽的版權。
Fox is charging a minimum of $7 million for a 30-second Super Bowl ad, according to a new report from Variety. This marks an increase over the $6.5 million to $7 million starting point from Paramount at this same time last year.
根據《綜藝》的一份新報道，福克斯爲30秒的超級碗廣告收取至少700萬美元的費用。這標誌着派拉蒙去年同期的650萬美元至700萬美元的起步價有所增加。
The media company will hold its 2024 upfront event on May 13, which could see more details on pricing and package options emerge for advertisers.
這家媒體公司將於5月13日舉行2024年的預付活動，屆時廣告商可能會獲得更多有關定價和套餐選擇的細節。
In recent years, Super Bowl commercials have sold quicker than anticipated. CBS reported a sellout of its Super Bowl ad slots in November 2024, months before the big game.
近年來，超級碗廣告的銷售速度快於預期。哥倫比亞廣播公司報道說，2024年11月，即大型比賽開始前幾個月，其超級碗廣告位已售罄。
Fox, which had the rights to the 2023 Super Bowl (LVII), reported 95% of its ad inventory was sold in September 2022.
擁有2023年超級碗（LVII）版權的福克斯報告稱，其95％的廣告庫存是在2022年9月售出的。
Related Link: NFL Fans Rejoice, Day After Super Bowl Could Be A Holiday: 'We're Looking At How We Continue'
相關鏈接：NFL 球迷歡欣鼓舞，超級碗後的第二天可能是假期：“我們正在研究如何繼續”
Why It's Important: The past two Super Bowls have set records for viewership and posted records for streaming audiences. This should help Fox sell its Super Bowl ad inventory regardless of the high price tag.
爲何重要：過去兩屆超級碗創下了收視率記錄，並公佈了直播觀衆的記錄。無論價格高昂，這都應該有助於福克斯出售其超級碗廣告庫存。
"We have never received the Super Bowl in this good of a shape before," Fox Corp's president of advertising sales Jeff Collins told Variety.
福克斯公司廣告銷售總裁傑夫·柯林斯告訴《綜藝》：“我們以前從未收到過如此出色的超級碗。”
Fox said in 2023 that the Super Bowl helped generate $600 million for the company.
福克斯在2023年表示，超級碗幫助該公司創造了6億美元的收入。
Similar to recent years of media companies having the rights to the Super Bowl, Fox is looking to get additional advertising commitments for segments like Fox Sports and the Tubi streaming platform from Super Bowl ad buyers.
與近年來擁有超級碗版權的媒體公司類似，福克斯希望從超級碗廣告購買者那裏獲得針對福克斯體育和Tubi流媒體平台等細分市場的額外廣告承諾。
The good news for Fox is that it is getting the Super Bowl back only two years after it last aired the big game, which could help provide a boost to its advertising and streaming platforms.
對福克斯來說，好消息是，它在上次播出這場大型比賽僅兩年後就恢復了超級碗，這可能有助於推動其廣告和流媒體平台的發展。
The bad news is under the next media rights deal, the media company now has to wait until 2029 and 2033 to get the game back.
壞消息是根據下一份媒體版權協議，這家媒體公司現在必須等到2029年和2033年才能恢復遊戲。
Previously rotating between CBS, NBC and Fox, the Super Bowl is adding in coverage by ABC/ESPN, which are owned by Walt Disney Co (NYSE:DIS) and rotating between the companies every four years.
超級碗此前在哥倫比亞廣播公司、美國全國廣播公司和福克斯之間輪流舉行，增加了ABC/ESPN的報道。ABC/ESPN歸沃爾特·迪斯尼公司（紐約證券交易所代碼：DIS）所有，每四年在兩家公司之間輪流舉行。
FOX Price Action: Fox shares trade at $29.47 versus a 52-week trading range of $25.82 to $33.24.
福克斯價格走勢：福克斯股票交易價格爲29.47美元，而52周的交易區間爲25.82美元至33.24美元。
Photo: 3D-Animation-Production-Company via Pixabay
照片：三維動畫製作公司通過 Pixabay 拍攝
譯文內容由第三人軟體翻譯。