Apple CEO Tim Cook Hints At 'Exciting' AI Developments In 2024, But Skimps On Details: 'We Are Making Significant Investments'
Apple CEO Tim Cook Hints At 'Exciting' AI Developments In 2024, But Skimps On Details: 'We Are Making Significant Investments'
Apple Inc. (NASDAQ:AAPL) CEO Tim Cook teased "exciting things" in the AI space during the company's second-quarter 2024 earnings call. However, he refrained from divulging any specifics about the upcoming AI products.
蘋果公司（納斯達克股票代碼：AAPL）首席執行官蒂姆·庫克在公司2024年第二季度業績電話會議上嘲笑了人工智能領域的 “令人興奮的事情”。但是，他沒有透露有關即將推出的人工智能產品的任何細節。
What Happened: During the earnings call, Cook repeatedly dodged questions related to AI, refraining from providing any concrete details, which is not unusual for Apple. However, he highlighted Apple's ongoing substantial investments in AI technologies.
發生了什麼：在業績電話會議上，庫克一再回避與人工智能有關的問題，沒有提供任何具體細節，這對蘋果來說並不罕見。但是，他強調了蘋果對人工智能技術的持續巨額投資。
"We continue to feel very bullish about our opportunity in Generative AI. We are making significant investments, and we're looking forward to sharing some very exciting things with our customers soon," Cook said.
“我們仍然對我們在生成式人工智能領域的機會感到非常樂觀。我們正在進行大量投資，我們期待很快與客戶分享一些非常令人興奮的事情，” 庫克說。
Adding, "We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple's unique combination of seamless hardware, software, and services integration, groundbreaking Apple Silicon with our industry-leading neural engines, and our unwavering focus on privacy, which underpins everything we create."
補充說：“我們相信人工智能的變革力量和前景，我們相信我們的優勢將使我們在這個新時代脫穎而出，包括蘋果獨特的無縫硬件、軟件和服務集成，突破性的 Apple Silicon 和我們行業領先的神經引擎，以及我們對隱私的堅定關注，這是我們創造的一切的基礎。”
He also spoke about the AI capabilities of the Apple Watch, which leverages machine learning algorithms to enhance health monitoring and user interaction features. "Across our watch lineup, we're harnessing AI and machine learning to power lifesaving features like a regular rhythm notification and fall detection."
他還談到了Apple Watch的人工智能功能，它利用機器學習算法來增強健康監測和用戶交互功能。“在我們的手錶系列中，我們正在利用人工智能和機器學習來支持定期節奏通知和跌倒檢測等救生功能。”
Apple's Q2 2024 results exceeded muted expectations. For the March quarter, the tech giant recorded $90.8 billion in revenue, marking a 4% decrease from the previous year, according to earnings data from Benzinga Pro.
蘋果2024年第二季度的業績超出了低迷的預期。根據Benzinga Pro的收益數據，這家科技巨頭在3月份的季度收入爲908億美元，比上年下降了4％。
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Why It Matters: Apple's AI strategy has been a topic of interest, with the company reportedly in talks with Microsoft-backed OpenAI and Alphabet Inc.'s Google to incorporate their AI technology into the upcoming iPhone features.
爲何重要：蘋果的人工智能戰略一直是人們關注的話題，據報道，該公司正在與微軟支持的OpenAI和Alphabet Inc進行談判。”谷歌將把他們的人工智能技術整合到即將推出的iPhone功能中。
Prior to the earnings report, analysts expected Cook to provide further insights into Apple's overarching AI strategy, as the technology holds the potential to significantly alter the trajectory of Apple's narrative in the years ahead.
在業績發佈之前，分析師預計庫克將對蘋果的總體人工智能戰略提供進一步的見解，因爲該技術有可能在未來幾年顯著改變蘋果的敘事軌跡。
In June, Apple is set to host its annual WWDC developer conference, anticipated to mark the beginning of the company's endeavors in generative AI. Analysts are optimistic that generative AI could spark another supercycle in iPhone sales.
6月，蘋果將舉辦其年度WWDC開發者大會，預計這將標誌着該公司在生成人工智能領域的努力的開始。分析師樂觀地認爲，生成式人工智能可能會引發iPhone銷售的又一個超級週期。
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