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Cumulus Media Takes Rock Fans Backstage With Mötley Crüe in "Your Music Plus" Audio Feature Sharing Stories Behind the Making of the Band's New Single, "Dogs of War"

Cumulus Media Takes Rock Fans Backstage With Mötley Crüe in "Your Music Plus" Audio Feature Sharing Stories Behind the Making of the Band's New Single, "Dogs of War"

Cumulus Media 在 “Your Music Plus” 音頻專題片中與莫特利·克魯一起帶領搖滾迷進入後臺,分享樂隊新單曲 “Dogs of War” 製作背後的故事
積雲媒體 ·  04/29 12:00

"Dogs of War" is the First New Music from "The World's Most Notorious Rock Band" Since 2019, and the First Single From the Band Since Recent Signing to Big Machine Records

“Dogs of War” 是 “世界上最臭名昭著的搖滾樂隊” 自2019年以來的第一首新音樂,也是該樂隊自最近與Big Machine Records簽約以來的第一首單曲

ATLANTA, GA – April 29, 2024 — Cumulus Media (NASDAQ: CMLS) announces the launch today of the latest installment of its exclusive multi-part audio series, Your Music Plus, featuring exclusive insights and personal stories from iconic Rock band, Mötley Crüe, on the making of their new single, "Dogs of War," out now on Big Machine Records. The campaign will air on Cumulus Media's Rock stations across the U.S. over the next eight weeks. "Dogs of War" is the band's first single since 2019.

喬治亞州亞特蘭大 — 2024 年 4 月 29 日 — 積雲媒體 納斯達克股票代碼:CMLS)今天宣佈推出其獨家多部分音頻系列的最新一期, 你的音樂Plus,收錄了標誌性搖滾樂隊莫特利·克魯的獨家見解和個人故事,講述了他們製作新單曲 “Dogs of War”,該單曲現已在Big Machine Records上線。該活動將在接下來的八週內在美國各地的Cumulus Media搖滾電視臺播出。“Dogs of War” 是樂隊自2019年以來的第一張單曲。

Greg Frey, VP of Music Partnerships, Cumulus Media, said: "Mötley Crüe's new chapter with Big Machine Records is blasting off like a rocket, and Cumulus Media's Rock stations are along for the ride as we launch the next Your Music Plus campaign with their vicious new song, "Dogs Of War." We're thrilled to partner with the band and label to bring the Crüe's new music to our audience, along with exclusive behind-the-scenes audio about the music, the band, and their very loud future."

Cumulus Media音樂合作伙伴關係副總裁格雷格·弗雷表示:“Motley Cruèe與Big Machine Records合作的新篇章正在像火箭一樣爆發,Cumulus Media的搖滾電臺也在我們推出下一部影片之際 你的音樂Plus 用他們惡毒的新歌《Dogs Of War》競選活動。我們很高興能與樂隊和唱片公司合作,爲我們的觀衆帶來Cruèe的新音樂,以及有關音樂、樂隊及其光明未來的獨家幕後音頻。”

"Growing up in Southern California, I was in Hollywood when these new rock 'n roll sheriffs took over. It was loud. It was powerful. It was game changing," said Big Machine Chairman, Scott Borchetta. "Vince, Nikki, and Tommy, along with new guitarist John 5, have reignited the Mötley Crüe flame with ferocious new music, starting with the incredible new track, "Dogs Of War". To introduce this new music, I'm so excited to partner with Cumulus and their Rock stations on the Your Music Plus program, which guarantees that Rock fans across the country will have incredible content and access to all things CRÜE! Fans, unite... and SHOUT!"

“我在南加州長大,當這些新的搖滾警長接任時,我正在好萊塢。聲音很大。它很強大。這改變了遊戲規則。” Big Machine董事長斯科特·博切塔說。“文斯、妮基和湯米,以及新任吉他手約翰·5,以兇猛的新音樂重新點燃了莫特利·克魯的火焰,首先是令人難以置信的新曲目《Dogs Of War》。爲了介紹這首新音樂,我很高興能與 Cumulus 及其搖滾電臺合作上線 你的音樂Plus 節目,這保證了全國各地的搖滾粉絲都能獲得令人難以置信的內容和獲得所有CRUEE的東西!粉絲們,團結起來... 大喊大叫!”

Cumulus Media debuted the high-profile Your Music Plus (originally dubbed Your Music First) campaign in February 2023 to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song's personal meaning, the inspiration behind the music, and insights on their life and career.

Cumulus Media 首次亮相了 你的音樂Plus (最初配音 你的音樂第一)活動將於 2023 年 2 月舉辦,通過一系列涵蓋AC、Alternative、CHR、Country、Hot AC、搖滾和都市格式的獨家精彩片段,與電臺聽衆分享不同格式的大明星的想法,以獨特的方式重點介紹新音樂。這些節目以藝術家對這首歌的評論爲特色,藝術家們展示了歌曲個人意義的不同方面、音樂背後的靈感以及對他們生活和職業生涯的見解。

Previous campaigns have featured Valory Music Co. recording artist Thomas Rhett's "Angels (Don't Always Have Wings),"Republic Records recording artist Shania Twain's "Giddy Up!,"Capitol Records Nashville recording artist Darius Rucker's "Fires Don't Start Themselves," Thirty Seconds To Mars' "Stuck," Atlantic Records recording artist Janelle Monáe's "Lipstick Lover," Broken Bow Records recording artist Lainey Wilson's "Watermelon Moonshine," Warner Music Nashville recording artists Dan + Shay's "Save Me The Trouble," Atlantic Records recording artist Gucci Mane's "There I Go," Arista Records recording artist Mäneskin's "Honey (Are U Coming?)," BBR Music Group recording artist Jason Aldean's "Let Your Boys Be Country," BBR Music Group artist Jelly Roll's "Halfway to Hell," Pearl Jam's "Dark Matter," and Warner Music Nashville's Zac Brown Band's "Tie Up.

之前的廣告中有 Valory Music Co. 唱片藝術家托馬斯·瑞特的《天使(別總是有翅膀)》、Republic Records唱片藝術家莎尼亞·吐溫的《Giddy Up!,“Capitol Records 納什維爾唱片藝術家達裏烏斯·魯克的《大火不會自行啓動》、《火星三十秒》、大西洋唱片公司唱片藝術家珍妮爾·莫納的《口紅情人》、Broken Bow Records唱片藝術家萊尼·威爾遜的《西瓜月光》、納什維爾華納音樂唱片藝術家丹+謝伊的《救我麻煩》、大西洋唱片藝術家古奇·馬內的《我走了》,阿里斯塔唱片公司唱片藝術家馬內斯金的《親愛的(你來了嗎?)、BBR 音樂集團唱片藝術家傑森·阿爾迪安的《Let Your Boys Be Country》、BBR 音樂集團歌手 Jelly Roll 的《半個地獄》、Pearl Jam 的《暗物質》和納什維爾華納音樂的扎克·布朗樂隊的《Tie Up》。

About Cumulus Media

關於 Culus Media

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 401 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Cumulus Media(納斯達克股票代碼:CMLS)是一家音頻優先媒體公司,每月向超過25億人提供優質內容,無論他們何時何地。Cumulus Media通過遍佈85個市場的401家自有和運營的廣播電臺爲聽衆提供高質量的本地節目;通過美國最大的音頻網絡Westwood One在9,800多個附屬電臺提供來自包括NFL、NCAA、大師賽、CNN、美聯社新聞、鄉村音樂學院獎在內的衆多其他世界級合作伙伴的全國聯合體育、新聞、談話和娛樂節目;通過美國最大的音頻網絡Westwood One激勵聽衆 Cumulus 播客網絡,其快速增長的原創網絡聰明、有趣、發人深省的播客。Cumulus Media通過廣播和點播數字、移動、社交和語音激活平台,以及綜合數字營銷服務、強大的影響者、全方位服務的音頻解決方案、行業領先的研究和見解以及現場活動體驗,爲廣告商提供人際關係、本地影響力和全國影響力。Cumulus Media是唯一一家爲營銷人員提供本地和全國廣告績效保證的音頻媒體公司。欲了解更多信息,請訪問 www.cumulusmedia.com。

About Mötley Crüe

關於 Motley Cruèe

Hailing from Los Angeles, CA, Mötley Crüe has commandeered the rock pantheon for 40+ years. The band has sold over 100 million albums worldwide, garnered 7 USA platinum and multi-platinum albums, 22 Top 40 mainstream rock hits, 6 Top 20 pop singles, 3 GRAMMY nominations, 5 New York Times bestselling books, a star on the Hollywood Walk of Fame, and a hit Netflix hit movie. The

莫特利·克魯來自加利福尼亞州洛杉磯,佔領這座搖滾萬神殿已有 40 多年了。樂隊已在全球售出超過1億張專輯,獲得7張美國白金和多白金專輯,22張40大主流搖滾歌曲,6首前20名流行單曲,3項格萊美提名,5本紐約時報暢銷書,好萊塢星光大道上的明星以及一部熱門Netflix熱門電影。這個

quartet has amassed over 5 billion streams across digital platforms and over 8 million followers on social media. Known for their iconic live performances, Mötley Crüe has sold out countless tours around the world in front of millions of fans with groundbreaking production highlights, such as Tommy Lee's drum rollercoaster and Nikki Sixx's flame-throwing bass. The band pioneered the Las Vegas rock residency with a sold-out run in 2012 and continues to push the limits of live performance. Mötley Crüe's hit songs, such as "Kickstart My Heart" and "Home Sweet Home," are frequently licensed by major brands, such as NASCAR, Dodge, Coldwell Banker, Carl's Jr., and KIA, to name a few. Their music can also be heard on hit TV shows, such as Stranger Things and Cobra Kai, amongst many others. The band's biography, The Dirt: Confessions of the World's Most Notorious Rock Band, became a New York Times bestseller in 2001 and has sold over 1 million copies worldwide. Members of the band have authored 4 additional New York Times bestselling books since. In 2019, Netflix premiered The Dirt, a biopic based on the bestselling book which became a global hit movie, scoring a 94% positive audience score on Rotten Tomatoes. As a result, Mötley Crüe gained a new generation of young fans, who discovered the band through the movie and further solidified their iconic status, relevance, and the timelessness of their songwriting. Mötley Crüe remains a huge global draw 43 years into their career, co-headlining a sold-out North American stadium tour with Def Leppard in 2022. The tour continued around the world into 2023, with legs in Latin America, Europe, Japan, and Australia, before concluding in Melbourne in November of that year. Now touring throughout 2024, the iconic band is ushering in a brand-new era with their recent signing to Big Machine Records and subsequent single, "Dogs of War," the band's first release since 2019. For more information, visit motley.com.

quartet在數字平台上積累了超過50億條直播,在社交媒體上積累了超過800萬粉絲。莫特利·克魯以其標誌性的現場表演而聞名,在全球各地的無數巡迴演出在數百萬粉絲面前售罄,其中包括湯米·李的鼓過山車和Nikki Sixx的火焰低音等開創性的製作亮點。樂隊開創了拉斯維加斯搖滾樂駐留的先河,於2012年售罄,並繼續突破現場表演的極限。莫特利·克魯的熱門歌曲,例如 “Kickstart My Heart” 和 “Home Sweet Home”,經常由納斯卡、道奇、Coldwell Banker、Carl's Jr. 和起亞等主要品牌授權。他們的音樂還可以在熱門電視節目中聽到,例如《怪奇物語》和《Cobra Kai》等。樂隊的傳記《泥土:世界上最臭名昭著的搖滾樂隊的自白》於 2001 年成爲《紐約時報》暢銷書,全球銷量已超過 100 萬冊。此後,樂隊成員又撰寫了4本《紐約時報》暢銷書。2019 年,Netflix 首播了《泥土》,這是一部根據暢銷書改編的傳記片,後來成爲全球熱門電影,爛番茄的觀衆得分爲94%。結果,莫特利·克魯吸引了新一代的年輕粉絲,他們通過電影發現了樂隊,進一步鞏固了他們的標誌性地位、相關性和歌曲創作的永恒性。在職業生涯43年後,莫特利·克魯依然是全球矚目的焦點,2022年與Def Leppard共同成爲北美體育場巡迴賽的頭條新聞。巡迴演出一直持續到2023年,在拉丁美洲、歐洲、日本和澳大利亞進行了巡演,然後於當年11月在墨爾本結束。這支標誌性樂隊現在將在2024年全年巡迴演出,他們最近與Big Machine Records簽約,隨後又簽約了該樂隊自2019年以來的首張單曲《戰爭之狗》,開創了一個全新的時代。欲了解更多信息,請訪問 motley.com。

Contact: Lisa Dollinger, Dollinger Strategic Communication for Cumulus Media, 512.633.4084, lisa@dollcomm.com.

聯繫人:麗莎·多林格,Cumulus Media的多林格戰略傳播部,512.633.4084, lisa@dollcomm.com

譯文內容由第三人軟體翻譯。


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