Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing Campaigns
Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing Campaigns
Automated account review powered by OpenAI helps digital marketers identify and act on unexpected performance
由 OpenAI 提供支持的自動賬戶審查可幫助數字營銷人員識別意外表現並採取行動
SAN FRANCISCO – (BUSINESS WIRE) – Marin Software, a leading digital marketing optimization platform, announced the launch of its Anomaly Detector. This new tool automatically identifies and summarizes unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms. This groundbreaking feature gives brands and their agencies the contextualized, timely insights they need to move faster, make smarter decisions, and never miss an opportunity.
舊金山 — (美國商業資訊）— 領先的數字營銷優化平台Marin Software宣佈推出其異常檢測器。這款新工具可自動識別和彙總谷歌、Meta、亞馬遜和其他按點擊付費廣告平台開展的績效營銷活動的意外結果。這項開創性的功能爲品牌及其代理機構提供了所需的情境化、及時的見解，幫助他們更快地採取行動，做出更明智的決策，絕不會錯過任何機會。
Marin's Anomaly Detector reviews performance across your accounts and highlights large changes in revenue, conversions, and ad spend. The analysis starts at the account level and zooms into the campaigns and ad groups. It summarizes the root cause of the outlier and potential ways to address or capitalize on the anomaly. Marin also highlights high-level data trends that may be overlooked during manual analysis. It's all summarized in an easy-to-read narrative email that's delivered to users' inboxes and can be shared across teams.
Marin 的 Anomaly Detector 會審查您賬戶的業績，並重點介紹收入、轉化率和廣告支出的重大變化。分析從賬戶層面開始，然後放大到廣告系列和廣告組。它總結了異常值的根本原因以及解決或利用異常情況的潛在方法。Marin 還重點介紹了在手動分析過程中可能會被忽視的高層次數據趨勢。所有內容都彙總在一封易於閱讀的敘述性電子郵件中，該電子郵件已發送到用戶的收件箱，並且可以在團隊之間共享。
Performance marketers work under a deluge of data from many different sources. It's easy to miss issues that might result in wasted ad spend or missed opportunities. Finding the important signals in the noise of day-to-day variations in performance is a constant challenge. Marin's Anomaly Detector ensures nothing is missed and gives marketers confidence that any outliers will be caught and addressed immediately.
績效營銷人員在來自許多不同來源的大量數據下工作。很容易錯過可能導致廣告支出浪費或錯失機會的問題。在日常性能變化的噪音中找到重要的信號是一項持續的挑戰。Marin 的異常檢測器可確保不會遺漏任何東西，讓營銷人員有信心發現任何異常值並立即得到解決。
YOTEL, an innovative hotel chain for modern travelers, harnesses the power of Marin's Anomaly Detector. Philip Ascott, YOTEL's Director of Digital, said, "Marin's Anomaly Detector automatically tracks day-of-the-week trends to predict performance and flags any campaigns that aren't hitting their forecasted KPIs. Marin's AI automates all of our reporting, performance monitoring, and optimization, saving us countless hours per week so we can spend more time focusing on strategy as we expand our presence globally."
YOTEL是一家面向現代旅行者的創新連鎖酒店，它利用了馬林異常探測器的強大功能。YOTEL數字總監菲利普·阿斯科特表示：“Marin的異常檢測器會自動跟蹤一週中的每日趨勢，以預測業績，並標記任何未達到預測關鍵績效指標的廣告活動。Marin的人工智能可以自動執行所有報告、性能監控和優化，每週爲我們節省了無數的時間，因此隨着我們在全球範圍內擴大業務，我們可以將更多時間花在戰略上。”
"At Marin, we're building a future where performance marketers access real-time, distilled insights to act faster, convert more customers, and free up time from tedious analysis," said Wister Walcott, EVP of Product & Technology. "Marin's foundation is built on AI, and recent advancements have accelerated our ability to make this vision a reality."
產品與技術執行副總裁威斯特·沃爾科特表示：“在Marin，我們正在建設一個未來，讓績效營銷人員能夠獲得實時提煉的見解，從而更快地採取行動，轉化更多客戶，並從繁瑣的分析中騰出時間。”“馬林的基礎建立在人工智能之上，最近的進展加快了我們實現這一願景的能力。”
Brands and agencies looking to ensure they never miss a significant shift in their performance marketing campaigns can learn more about Anomaly Detector and other ways that Marin's AI can help deliver better results and save time by visiting: https://www.marinsoftware.com/guide/marin-ai.
希望確保他們不會錯過績效營銷活動的重大轉變的品牌和代理機構可以通過訪問以下網站了解有關Anomaly Detector以及Marin的人工智能可以幫助實現更好結果和節省時間的其他方式的更多信息： https://www.marinsoftware.com/guide/marin-ai。
About Marin Software
關於 Marin 軟件
Marin Software Incorporated's (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world's largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and e-commerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.
Marin Software Incorporated（納斯達克股票代碼：MRIN）的使命是讓廣告商能夠提高其在全球最大的出版商上開展的付費營銷計劃的效率和透明度。Marin Software 爲搜索、社交和電子商務廣告提供統一的 SaaS 廣告管理平台。該公司幫助數字營銷人員轉化精確的受衆，改善財務業績，並做出更好的決策。Marin Software總部位於舊金山，在全球設有辦事處，其技術爲全球營銷活動提供動力。有關 Marin Software 的更多信息，請訪問 marinsoftwar。
Media Contact
媒體聯繫人
Wesley MacLaggan
Wesley MacLaggan
Marketing, Marin Software
市場營銷，海洋軟件
(415) 399-2580
(415) 399-2580
譯文內容由第三人軟體翻譯。