Earnings Call Summary | HELLOFRESH SE(HLFFF.US) Q1 2024 Earnings Conference
Earnings Call Summary | HELLOFRESH SE(HLFFF.US) Q1 2024 Earnings Conference
The following is a summary of the HelloFresh SE (HLFFF) Q1 2024 Earnings Call Transcript:
以下是HelloFresh SE（HLFFF）2024年第一季度業績電話會議記錄摘要：
Financial Performance:
財務業績：
HelloFresh reported Q1 revenue of €2.1 billion, the highest ever quarterly revenue, representing a 3.8% constant currency growth.
There was a 56% constant currency growth in Ready To Eat (RTE) category but a negative growth of around 7% in meal kits.
Contribution margin was noted at 25.2%, a decrease from 26.3% in Q1 2023.
The company generated a positive adjusted EBITDA of €17 million with a margin of just under 1%.
Due to strategic marketing allocations, a softer revenue growth is expected for Q2 compared to Q1.
Despite temporary compression of contribution margins for the RTE product line due to production ramp-up, the company remains on track to achieve its full year EBITDA guidance.
HelloFresh公佈的第一季度收入爲21億歐元，爲有史以來最高的季度收入，相當於3.8％的恒定貨幣增長。
即食（RTE）類別的貨幣持續增長了56％，但餐包卻負增長了約7％。
貢獻利潤率爲25.2％，低於2023年第一季度的26.3％。
該公司調整後的息稅折舊攤銷前利潤爲1700萬歐元，利潤率略低於1％。
由於戰略營銷配置，預計第二季度的收入增長將比第一季度放緩。
儘管由於產量增加，RTE產品線的貢獻利潤率暫時壓縮，但該公司仍有望實現其全年息稅折舊攤銷前利潤預期。
Business Progress:
業務進展：
The primary strategic priorities for 2024 are cost efficiencies, improving customer lifetime values, and scaling up RTE operations in the US and expanding that business line internationally.
To enhance customer lifetime values, the company plans to employ strategies such as menu enhancements and the launch of the HelloFresh Loyalty Program in Q4.
HelloFresh expects significant growth in the RTE category for the remainder of 2024 and the year 2025, with RTE already observing a €2 billion run rate revenue in Q1.
The progress is noteworthy in the RTE product line with efforts underway to reach a critical mass necessary for higher productivity and better margins.
Despite the expected negative EBITDA margin for RTE in Q4 and Q1, similar unit economics are predicted for RTE and meal kits, with RTE posing longer-term attractiveness due to a higher potential for Average Order Value (AOV).
Aimed at improving the production ramp-up, the company's continuous work in the RTE facility is projected to positively influence its margins and overall AEBITDA for the rest of the year.
2024年的主要戰略優先事項是成本效率、提高客戶生命週期價值、擴大美國的RTE業務並在國際上擴展該業務線。
爲了提高客戶終身價值，該公司計劃在第四季度採用菜單改進和推出HelloFresh忠誠度計劃等策略。
HelloFresh預計，在2024年的剩餘時間和2025年，RTE類別將實現顯著增長，RTE在第一季度已經實現了20億歐元的運行率收入。
RTE產品線的進展值得注意，目前正在努力達到更高的生產率和更高的利潤率所必需的臨界質量。
儘管預計第四季度和第一季度RTE的息稅折舊攤銷前利潤率爲負數，但預計RTE和餐包的單位經濟效益將相似，由於平均訂單價值（AOV）的潛力更高，RTE具有長期吸引力。
爲了提高產量，該公司在RTE工廠的持續工作預計將對其今年剩餘時間的利潤率和整體息稅折舊攤銷前利潤產生積極影響。
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譯文內容由第三人軟體翻譯。