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Sweetwater Brewing Unveils Modern Rebrand

Sweetwater Brewing Unveils Modern Rebrand

Sweetwater Brewing 推出現代品牌重塑
GlobeNewswire ·  04/25 19:00

The Brewery's New Look Marks a New Era for the Craft Beer Brand

啤酒廠的新面貌標誌着精釀啤酒品牌進入新時代

ATLANTA, April 25, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company ("SweetWater Brewing" or "SweetWater"), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), today announced a design refresh to make the Sweetwater brand more impactful, cohesive, and memorable to consumers. SweetWater's updated portfolio of beers is available now across the Southeast and in select national markets.

亞特蘭大,2024年4月25日(環球新聞專線)——東南部最大的精釀啤酒生產商、Tilray Brands, Inc.(納斯達克股票代碼:TLRY和多倫多證券交易所股票代碼:TLRY)的子公司SweetWater Brewing Company(“SweetWater Brewing” 或 “SweetWater”)今天宣佈了一項設計更新,以使甜水品牌更具影響力、凝聚力,更令消費者難忘。SweetWater的最新啤酒產品組合現已在東南部和部分國家市場上市。

The new logo and packaging are part of a renewal of SweetWater's portfolio, which includes new names for select year-round beers, as well as new innovations, such as the 420 Pale Ale brand family, an expansion of the iconic 420 Pale Ale that includes three new versions of the classic beer. SweetWater is focused on appealing to a wider audience with a modern and relatable aesthetic, improved shelf visibility, and style-driven brand families and innovation platforms that strongly align with both established and emerging categories.

新的徽標和包裝是SweetWater產品組合更新的一部分,其中包括精選全年啤酒的新名稱,以及新的創新,例如420 Pale Ale品牌家族,標誌性的420 Pale Ale的擴展,其中包括經典啤酒的三個新版本。SweetWater 致力於通過現代且相關的美學、更高的貨架知名度以及風格驅動的品牌家族和創新平台,吸引更廣泛的受衆,這些平台與成熟和新興類別都非常吻合。

Prinz Pinakatt, Chief Marketing Officer, Tilray Beer at Tilray Brands, said, "This rebrand marks a new chapter for SweetWater and is a celebration of the craft beer revolution sparked in Atlanta. We want to build off the SweetWater legacy built over nearly three decades by finding new ways to stand out and attract the next generation of SweetWater fans with an appealing look and enticing lineup of classic craft beer styles, exciting innovations, and beyond-beer offerings. We've also renamed our IPA to 'Atlanta's OG IPA' and wrapped our cans and packaging with psychedelic artwork depicting Sweetwater creek, staying true to our brand DNA."

Tilray Brands的Tilray Beer首席營銷官普林茲·皮納卡特表示:“這次品牌重塑標誌着SweetWater的新篇章,也是對亞特蘭大引發的精釀啤酒革命的慶祝。我們希望在將近三十年來積累的 SweetWater 傳統基礎上再接再厲,通過引人入勝的外觀和誘人的經典精釀啤酒風格、令人興奮的創新和超越啤酒的產品陣容來脫穎而出並吸引下一代 SweetWater 粉絲。我們還將我們的IPA重命名爲'亞特蘭大的OG IPA',並用描繪甜水溪的迷幻藝術品包裝我們的罐頭和包裝,忠實於我們的品牌基因。”

Born and brewed in Atlanta, SweetWater's refreshed year-round lineup includes:

SweetWater 在亞特蘭大誕生並釀造,其全新全年陣容包括:

  • Atlanta's OG IPA (6.3% ABV): SweetWater's original IPA, hopped to the gills to lay down hints of grapefruit and pine on the palate, with a clean and bright finish.
  • Tropical High Hazy IPA (6.2% ABV): With a tropical breeze of mango, stone fruit, lime, and pine flavors, this isn't a mirage, but a tasty refreshing oasis in your pursuit of haziness.
  • Gone Trippin' West Coast-style IPA (7% ABV): The style that started it all, Gone Trippin' heads straight to the coast with its citrus and pine hop aromas paired with a malty backbone to stay on center.
  • G13 Dank Double Hazy IPA (9% ABV): SweetWater's signature one-two punch of piney, citrusy hops paired with authentic strain-specific terpenes creates a dank and juicy hybrid hazy IPA that's ready to rip with an elevated ABV.
  • G13 Hazy IPA (6% ABV): This draft-only brew features G13's legendary dank and resinous aromas with a lower ABV.
  • Goin' Coastal Pineapple IPA (6.1% ABV): This pineapple-laced IPA delivers bright aromas from the Columbus, Cascade, Simcoe, Centennial and Citra hop additions, followed by a quick finish, just like those three-day weekends.
  • Tropical Dub Hazy Double IPA (8.5% ABV): This hazy, juicy, double dry-hopped IPA hits high notes of mango, passionfruit, pineapple, and pine with a nice dose of wheat and oats that create a smooth, easy-drinking experience.
  • High Light IPA (4% ABV): A session IPA brewed with sticky Hop Hash to keep the flavor high, calories low, and ABV mellow, crisp and crushable.
  • Blue Blueberry Wheat Ale (4.6% ABV): A fan-favorite classic from SweetWater, this easy-drinking ale features a subtle and appealing blueberry aroma and an extra clean finish.
  • American Lager (4.5%): SweetWater American Lager isn't meant to be complicated. This easy-drinking brew features a 100% pilsner grain bill to create a crispy, clean body with elevated spicy and floral hop notes that keep the alcohol and bitterness low.
  • 420 Pale Ale family: SweetWater's iconic 420 Pale Ale (5.7% ABV) is joined by three new styles inspired by the classic: 420 Citrus Haze Hazy Pale Ale (5.4% ABV), 420 Extra Chill Cold Pale Ale (4.5% ABV), and 420 Mango Crush Pale Ale (4.8% ABV).
  • 亞特蘭大的OG IPA(酒精含量爲6.3%):SweetWater的原始IPA最大限度地在口感上留下了葡萄柚和松樹的味道,餘味乾淨明亮。
  • Tropical High Hazy IPA(酒精含量爲 6.2%):散發着芒果、核果、酸橙和松樹味的熱帶微風,這不是幻影,而是追求朦朧氣息的美味清爽綠洲。
  • Gone Trippin'West Coast風格的IPA(7% ABV):Gone Trippin'以其柑橘和松樹啤酒花的香氣以及保持中心地位的麥芽味直接走向海岸。
  • G13 Dank Double Hazy IPA(酒精含量爲 9%):SweetWater 標誌性的一二沖泡松香、柑橘味啤酒花與正宗菌株特異萜烯相結合,創造出一種潮溼多汁的混合型朦朧 IPA,隨時準備以更高的酒精度撕裂。
  • G13 Hazy IPA(6% ABV):這款純生啤酒具有 G13 傳奇的潮溼和樹脂香氣,酒精度較低。
  • Goin'Coastal Pineapple IPA(酒精含量爲 6.1%):這款含有菠蘿的IPA散發着來自哥倫布、喀斯喀特、Simcoe、Centennial和Citra啤酒花新增的明亮香氣,然後像那些爲期三天的週末一樣快速結束。
  • Tropical Dub Hazy Double IPA(酒精含量爲 8.5%):這款朦朧、多汁、雙層乾啤酒花的IPA散發着芒果、百香果、菠蘿和松樹的高調,並含有適量的小麥和燕麥,營造出順滑、易於飲用的體驗。
  • High Light IPA(4% ABV):一款使用粘性啤酒花哈希釀造的會話 IPA,可保持高口味、低卡路里,酒精醇厚、脆脆可壓碎。
  • 藍藍莓小麥啤酒(酒精含量爲4.6%):這款易飲的啤酒是粉絲最喜歡的SweetWater經典啤酒,具有微妙而誘人的藍莓香氣和格外乾淨的餘味。
  • 美國拉格啤酒(4.5%):SweetWater American Lager本來就不復雜。這款易於飲用的啤酒採用 100% 比爾森啤酒穀物口感,口感香脆乾淨,帶有濃郁的辛辣和花香啤酒花香氣,可保持較低的酒精和苦味。
  • 420 Pale Ale 系列:SweetWater 標誌性的 420 Pale Ale(5.7% ABV)加入了三款受經典啓發的新款式:420 Citrus Haze Haze Haze Haze 淡啤酒(酒精度爲 5.4%)、420 Extra Chill Crush Pale Pale Ale(酒精度爲 4.5%)和 420 Mango Crush 淡啤酒(酒精含量爲 4.8%)。

To find these beers in a store near you, please visit SweetWater's beer finder.

要在您附近的商店中找到這些啤酒,請訪問SweetWater的啤酒搜索器。

About SweetWater Brewing

關於甜水啤酒

SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater's craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewing Company是東南部最大的精釀啤酒廠,是一家屢獲殊榮的啤酒廠,以其大量令人興奮的啤酒而聞名,包括最初的420 Extra Pale Ale和大量的IPA。Sweetwater的精釀啤酒和即飲雞尾酒遍佈海岸,在比以往任何時候都更多的州出售。受戶外活動的啓發,SweetWater 熱情地倡導健康的水道和保護計劃。通過其一年一度的 “拯救我們的水” 活動,SweetWater繼續籌集資金,以支持爲清潔水和棲息地保護而奮鬥的非營利組織,包括Waterkeeper聯盟、Bonefish & Tarpon Trust和Trout Unlimited。

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

SweetWater Brewery是Tilray Brands, Inc.(納斯達克股票代碼:TLRY;多倫多證券交易所股票代碼:TLRY)的子公司,該公司是一家全球領先的大麻生活方式和消費品包裝公司,激勵和賦予全球社區過上最美好的生活的能力。

For further information about SweetWater Brewing Company, please visit and follow @SweetWaterBrew on all Instagram and Twitter.

有關 SweetWater Brewing Company 的更多信息,請在所有 Instagram 和 Twitter 上訪問並關注 @SweetWaterBrew。

About Tilray Brands

關於蒂爾雷品牌

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray's mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

Tilray Brands, Inc.(納斯達克股票代碼:TLRY;多倫多證券交易所股票代碼:TLRY)是一家領先的全球大麻生活方式和消費品包裝公司,業務遍及加拿大、美國、歐洲、澳大利亞和拉丁美洲,通過激勵和增強全球社區的聯繫和幸福時刻,讓人們過上最美好的生活,逐一改善人們的生活。Tilray的使命是成爲世界上最負責任、最值得信賴和市場領先的大麻和消費品公司,擁有一系列創新、高質量和備受喜愛的品牌,以滿足我們所服務的消費者、客戶和患者的需求。作爲大麻研究、種植和分銷領域的先驅,Tilray前所未有的生產平台爲20多個國家的20多個品牌提供支持,包括全面的大麻產品、大麻類食品和精釀飲料。

For more information on how we open a world of well-being, visit and follow @tilray on all social platforms.

有關我們如何開啓幸福世界的更多信息,請在所有社交平台上訪問並關注 @tilray。

Forward-Looking Statements

前瞻性陳述

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, "forward-looking statements") under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the "safe harbor" created by those sections and other applicable laws. Forward-looking statements can be identified by words such as "forecast," "future," "should," "could," "enable," "potential," "contemplate," "believe," "anticipate," "estimate," "plan," "expect," "intend," "may," "project," "will," "would" and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

本通訊中某些非歷史事實的陳述構成加拿大和美國證券法規定的前瞻性信息或前瞻性陳述(統稱 “前瞻性陳述”),符合經修訂的1933年《證券法》第27A條和經修訂的1934年《證券交易法》第21E條的含義,這些陳述旨在受這些條款和其他適用法律設立的 “安全港” 的約束。前瞻性陳述可以用 “預測”、“未來”、“應該”、“可以”、“啓用”、“潛力”、“考慮”、“相信”、“預期”、“估計”、“計劃”、“期望”、“打算”、“可能”、“項目”、“將”、“將” 等詞語以及這些術語或類似表達方式的否定詞來識別,儘管並非所有前瞻性陳述都包含這些識別信息單詞。在本通訊中,在得出前瞻性陳述中包含的結論時,使用了某些重要因素、估計值、目標、預測或假設。前瞻性陳述包括有關我們的意圖、信念、預測、展望、分析或當前預期的陳述。許多因素可能導致實際業績、業績或成就與任何前瞻性陳述存在重大差異,公司目前未知或公司認爲不重要的其他風險和不確定性也可能導致實際結果或事件與本文包含的前瞻性陳述中表達的結果或事件存在重大差異。有關這些風險和其他因素的更詳細討論,請參閱蒂爾雷最近提交的年度信息表和蒂爾雷向美國證券交易委員會提交併在EDGAR上查閱的10-K表年度報告(以及向美國證券交易委員會提交的其他定期報告)。本通訊中包含的前瞻性陳述自本通訊發佈之日起作出,除非適用的證券法要求,否則公司不承擔任何義務公開更新此類前瞻性陳述以反映新信息、後續事件或其他情況。

For further information:

欲了解更多信息:

SweetWater Brewing Company Media:

SweetWater 釀造公司媒體:

Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103

Chris Hong,christopher.hong@rygr.us,(970) 924-0704 分機 2103

Tilray Brands Media:

Tilray 品牌媒體:

Berrin Noorata, news@tilray.com

Berrin Noorata,news@tilray.com

Tilray Brands Investors:

Tilray Brands 投資者:

Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

拉斐爾·格羅斯,(203) 682-8253,Raphael.Gross@icrinc.com

A photo accompanying this announcement is available at

本公告附帶的照片可在以下網址獲得


譯文內容由第三人軟體翻譯。


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