FOOT LOCKER UNVEILS NEW REINVENTED GLOBAL STORE CONCEPT
FOOT LOCKER UNVEILS NEW REINVENTED GLOBAL STORE CONCEPT
New Concept to Debut at Wayne, N.J. Willowbrook Mall; Format Informs Global Fleet Refresh
新概念將在新澤西州韋恩威洛布魯克購物中心首次亮相； 格式爲全球艦隊更新提供信息
NEW YORK, April 24, 2024 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), today unveiled its new retail concept that delivers an elevated shopping experience and unrivaled customer service. The global retailer introduced the reinvented retail format at its Willowbrook Mall location in Wayne, N.J., and will incorporate learnings from this concept into new stores.
紐約，2024年4月24日 /PRNewswire/ — Foot Locker, Inc.（紐約證券交易所代碼：FL）今天推出了其新的零售概念，該概念提供更高的購物體驗和無與倫比的客戶服務。這家全球零售商在新澤西州韋恩的Willowbrook Mall分店推出了重新設計的零售業態，並將把從這一概念中吸取的經驗融入新門店。
At Foot Locker, the retail store experience is the heart of sneaker culture. Informed by customer insights, this "store of the future" features a bold storefront, distinct in-store environment, expanded footwear and accessory selections, an emphasis on sustainability, dynamic digital fixtures, and other technological advances. The concept also provides Foot Locker's sneaker ambassadors, the iconic Stripers, with the ability to elevate their customer service through a sharpened high-tech toolkit.
在Foot Locker，零售商店體驗是運動鞋文化的核心。以顧客見解爲依據，這家 “未來門店” 以大膽的店面、獨特的店內環境、豐富的鞋類和配飾選擇、注重可持續性、動態數字燈具和其他技術進步爲特色。該概念還使Foot Locker的運動鞋大使，即標誌性的Stripers能夠通過完善的高科技工具包來提升客戶服務。
"Our new store concept cements Foot Locker's position as the leader in sneaker culture by offering an engaging, cutting-edge shopping experience for the sneaker passionate," said Mary Dillon, Foot Locker, Inc. President and Chief Executive Officer. "As we continue progressing against our Lace Up Plan, this inventive retail experience delivers on our promise to power up the portfolio, while providing an unparalleled, omni-focused customer experience."
Foot Locker, Inc.總裁兼首席執行官瑪麗·狄龍表示：“我們的新門店概念通過爲運動鞋愛好者提供引人入勝的尖端購物體驗，鞏固了Foot Locker作爲運動鞋文化領導者的地位。”“隨着我們在Lace Up Plan上繼續取得進展，這種創新的零售體驗兌現了我們增強產品組合的承諾，同時提供了無與倫比的、以全方位爲中心的客戶體驗。”
The new store concept's features include:
新門店概念的特點包括：
- Immersive Shopping Journey: A modern and streamlined approach to store layout via an intuitive shopping journey that encourages discovery and easy navigation.
- New and Exclusive Releases: Bright new sections near the store's entrance that prominently spotlight Foot Locker's latest sneaker releases and trending products, giving customers a reason to return.
- Elevated Brand Storytelling: Dynamic storytelling opportunities that amplify Foot Locker's brand partners and enhance product presentations, allowing consumers to better understand features and benefits, and find products faster.
- Communal Try-On Area: A new distinct zone at the store's core, allowing consumers to connect and experience the inclusivity of sneaker culture through a communal sneaker try-on experience.
- Sneaker Hub: A destination dedicated to strengthening connections with customers while enriching their path to purchase. As a premier destination, "Sneaker Hub" offers a unique experience, including specialized lacing customization, expanded Omni ordering choices, and personalized FLX experiences.
- Advanced Technology: Digital technology advances to equip Stripers with omnichannel inventory availability, providing customers with multiple fulfillment options and transforming the in-store checkout journey.
- 身臨其境的購物之旅： 通過直觀的購物旅程來實現門店佈局的現代簡化方法，鼓勵探索和輕鬆導航。
- 全新和獨家發行： 商店入口附近有明亮的新區域，突出展示了Foot Locker最新發布的運動鞋和熱門產品，爲顧客提供了回頭的理由。
- 提升品牌敘事能力：動態講故事的機會可以擴大Foot Locker的品牌合作伙伴並增強產品展示效果，使消費者能夠更好地了解功能和優點，更快地找到產品。
- 公共試穿區： 商店的核心是一個全新的獨特區域，讓消費者能夠通過公共的運動鞋試穿體驗來聯繫和體驗運動鞋文化的包容性。
- 運動鞋中心： 這個目的地致力於加強與客戶的聯繫，同時豐富他們的購買途徑。作爲首選目的地，“Sneaker Hub” 提供獨特的體驗，包括專業的繫帶定製、擴展的全方位訂購選擇和個性化的 FLX 體驗。
- 先進的技術： 數字技術的進步爲Stripers提供了全渠道的庫存可用性，爲客戶提供了多種配送選項，並改變了店內結賬流程。
"After nearly 50 years, Foot Locker continues to be the beating heart and global home for all things sneakers," said Frank Bracken, Foot Locker, Inc. Executive Vice President and Chief Commercial Officer. "Building on our sustained momentum, we're thrilled to bring our revitalized store expression to our customers across the globe, inspiring them to shop top brands and unlock their inner sneakerhead with the help of our iconic Stripers."
Foot Locker, Inc.執行副總裁兼首席商務官弗蘭克·布拉肯表示：“在將近50年後，Foot Locker仍然是所有運動鞋的跳動心臟和全球家園。”“在我們持續發展勢頭的基礎上，我們很高興將我們振興後的門店風格帶給全球客戶，激勵他們選購頂級品牌，並在我們的標誌性Stripers的幫助下解鎖內在的球鞋頭腦。”
Throughout 2024, additional locations of Foot Locker's new store concept will open, including the brand's 34th Street flagship location in New York City. The store will also introduce a reimagined Kids Foot Locker experience, including a space where parents and kids can meaningfully connect. Additional reinvented Foot Locker store concepts will be introduced globally in Paris, Melbourne, and Delhi throughout the year.
在整個2024年，Foot Locker新門店概念的其他門店將開業，包括該品牌的34家門店第四 紐約市的街頭旗艦店。該商店還將推出重新構想的Kids Foot Locker體驗，包括一個父母和孩子可以有意義地聯繫的空間。巴黎、墨爾本和德里將全年在全球範圍內推出其他經過重新設計的Foot Locker門店概念。
Foot Locker, Inc. continues to progress against its Lace Up Plan, which was introduced in March 2023. To propel growth, the plan includes the Company reshaping its real estate footprint by opening new formats and shifting off mall. The new store concept aligns with the Company's strategy to "Power Up the Portfolio," a key pillar of the plan. The learnings from this concept will influence the future Foot Locker store experience and create a globally-scalable omnichannel experience across the Foot Locker and Kids Foot Locker banners.
Foot Locker, Inc. 在實施2023年3月推出的繫帶計劃方面繼續取得進展。爲了推動增長，該計劃包括公司通過開放新業態和遷出購物中心來重塑其房地產足跡。新的門店概念符合公司 “強化產品組合” 的戰略，這是該計劃的關鍵支柱。從這一概念中吸取的經驗將影響未來的Foot Locker商店體驗，並在Foot Locker和Kids Foot Locker的橫幅上創造一種全球可擴展的全渠道體驗。
In addition to these new retail formats, Foot Locker, Inc. has also been delivering a meaningful store refresh program designed to create a more consistent and elevated brand experience. Through this initiative, approximately two-thirds of global Foot Locker and Kids Foot Locker doors will be refreshed by year-end 2025. The store refreshes will align against key elements of the reinvented store concept – namely, demonstrating Foot Locker, Inc.'s leadership position in sneaker culture, enhancing storytelling capabilities, and elevating its brand partners.
除了這些新的零售業態外，Foot Locker, Inc.還提供了一項有意義的門店更新計劃，旨在創造更加一致和更高的品牌體驗。通過該計劃，到2025年底，全球大約三分之二的足部儲物櫃和兒童腳櫃門將得到更新。門店更新將與重新設計的門店概念的關鍵要素保持一致，即展示Foot Locker, Inc.在運動鞋文化中的領導地位，增強講故事能力，提升其品牌合作伙伴。
Media Relations - Foot Locker, Inc.
Dana Yacyk, Senior Director, PR & Communications
[email protected]
媒體關係-Foot Locker, Inc.
Dana Yacyk，公關與傳播高級董事
[電子郵件保護]
Investor Relations – Foot Locker, Inc.
Kate Fitzsimons, Senior Director, Investor Relations
[email protected]
投資者關係 — Foot Locker, Inc.
凱特·菲茨西蒙斯，投資者關係高級董事
[電子郵件保護]
About Foot Locker, Inc.
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the "inner sneakerhead" in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
關於 Foot Locker, Inc.
Foot Locker, Inc. 是一家領先的鞋類和服裝零售商，它解鎖了我們所有人的 “內在球鞋”。Foot Locker, Inc. 在北美、歐洲、亞洲、澳大利亞和新西蘭的26個國家擁有約2,500家零售店，並在中東和亞洲設有特許門店，擁有悠久的運動鞋權威歷史，通過其品牌組合，包括Foot Locker、Kids Foot Locker、Champs Sports、WSS和atmos，激發運動鞋文化的探索並點燃運動鞋文化的力量。
SOURCE Foot Locker IR
資料來源 Foot Locker
譯文內容由第三人軟體翻譯。