Karol G, Peso Pluma Propel US Latin Music Revenue To New Heights, Reaches $1.4B
Karol G, Peso Pluma Propel US Latin Music Revenue To New Heights, Reaches $1.4B
Latin music revenue in the U.S. hit a new high in 2023, reaching $1.4 billion, marking a significant 16% growth from the previous year.
美國的拉丁音樂收入在2023年創下新高，達到14億美元，比上年大幅增長16％。
The Recording Industry Association of America (RIAA) reported Latin music's market share in the overall U.S. music market also climbed to 7.9%, a new peak, Variety reported.
據《綜藝》報道，美國唱片業協會（RIAA）報告稱，拉丁音樂在美國整個音樂市場中的市場份額也攀升至7.9％，創下新高。
In dialogue with the magazine, RIAA's Rafael Fernandez Jr. attributed this surge to the genre's increasing popularity among a new generation of stars and the widespread availability of streaming platforms.
在與該雜誌的對話中，RIAA的小拉斐爾·費爾南德斯將這種激增歸因於該類型在新一代明星中越來越受歡迎，以及流媒體平台的廣泛使用。
"Latin music has exploded in the U.S. over the last decade as a new generation of stars boosts the genre and streaming puts this dynamic sector at everyone's fingertips," Fernández said.
費爾南德斯說：“在過去的十年中，隨着新一代明星推動拉丁音樂流派的發展，而流媒體使這個充滿活力的領域觸手可及，在美國蓬勃發展。”
The rise of artists like Karol G and Peso Pluma played a key role in this growth. Karol G made history by becoming the first Latina woman to top the Billboard 200 with an all-Spanish-language album, "Mañana Será Bonito," in February 2023.
像Karol G和Peso Pluma這樣的藝術家的崛起在這一增長中發揮了關鍵作用。Karol G 於 2023 年 2 月憑藉全西班牙語專輯《瑪娜娜·塞拉·博尼託》成爲首位登上公告牌 200 強的拉丁裔女性，創造了歷史。
Meanwhile, Peso Pluma also made waves by claiming the highest-charting música Mexicana album on the Billboard 200 with "Genesis," peaking at No. 3.
同時，Peso Pluma也引起了轟動，憑藉 “Genesis” 在Billboard 200上獲得了排行榜最高的墨西哥音樂專輯，排名第三。
Furthermore, streaming platforms continued to dominate the listening experience for Latin music fans, generating over 98% of Latin music revenues. Paid subscriptions contributed the most to total revenues.
此外，流媒體平台繼續在拉丁音樂迷的聆聽體驗中佔據主導地位，創造了98％以上的拉丁音樂收入。付費訂閱對總收入的貢獻最大。
However, platforms such as Alphabet Inc's (NASDAQ:GOOGL)(NASDAQ:GOOG) YouTube, Universal Music Group's (OTC:UMGNF) Vevo, and social media also played a significant role, accounting for nearly a quarter of the Latin market's total value.
但是，Alphabet Inc（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）YouTube、環球音樂集團（場外交易代碼：UMGNF）的Vevo和社交媒體等平台也發揮了重要作用，佔拉丁市場總價值的近四分之一。
Despite the shift to digital platforms, digital and customized radio services, along with physical formats like vinyl albums, still held a notable share of the market.
儘管向數字平台轉移，但數字和定製廣播服務以及黑膠唱片等實體格式仍然佔有相當大的市場份額。
"It's incredible to see the impact this genre is having on the overall U.S. market and the role streaming continues to play in helping fans connect as they discover new styles, artists and sounds," Matthew Bass, RIAA vice president of research and gold and platinum operations said.
RIAA研究及黃金和鉑金業務副總裁馬修·巴斯表示：“看到這種類型對整個美國市場的影響，以及直播在幫助粉絲髮現新風格、藝術家和聲音時建立聯繫方面繼續發揮作用，這真是令人難以置信。”
"And just as we've seen vinyl surge in the overall market, Latin music has plenty of space to expand even deeper into this traditional format with new highs undoubtedly yet to come," he added.
他補充說：“正如我們看到黑膠唱片在整個市場上激增一樣，拉丁音樂還有足夠的空間可以更深入地擴展到這種傳統格式，毫無疑問，新的高點還沒有到來。”
Photo: Karol G via Shutterstock
照片：Karol G 通過 Shutterstock
譯文內容由第三人軟體翻譯。