From the SEE Impact Report: Q&A With Arnaud Brunet
From the SEE Impact Report: Q&A With Arnaud Brunet
NORTHAMPTON, MA / ACCESSWIRE / April 18, 2024 / SEE
Originally published in the SEE Impact Report 2022
马萨诸塞州北安普敦/ACCESSWIRE /2024年4月18日/SEE
最初发布在《2022年SEE影响力报告》中
Arnaud Brunet serves as Executive Director, Portfolio and Sustainability, for SEE in the Europe, Middle East, and Africa (EMEA) region. With decades of experience in the food and packaging industries, he leads the food portfolio team in developing and commercializing innovative packaging solutions while also coordinating advocacy and sustainability strategies in the region.
Arnaud Brunet担任欧洲、中东和非洲（EMEA）地区的SEE投资组合和可持续发展执行董事。凭借数十年的食品和包装行业经验，他领导食品组合团队开发和商业化创新的包装解决方案，同时协调该地区的宣传和可持续发展战略。
What are some of EMEA's most pressing sustainability packaging challenges, and how is SEE innovating to help solve them?
欧洲、中东和非洲地区最紧迫的可持续发展包装挑战有哪些，以及SEE如何通过创新来帮助解决这些挑战？
The European region has been a leader in developing and implementing policies that drive dramatic changes in business and society, with a goal to improve overall sustainability. Beginning with the European Green Deal, approved in 2020, a set of policy initiatives were put in place. More recently, policy changes are being considered as part of the European Union's Packaging and Packaging Waste Regulation, an initiative to ensure all packaging is reusable or recyclable in an economically feasible way by 2030.
欧洲地区在制定和实施推动商业和社会巨大变革的政策方面一直处于领先地位，其目标是提高整体可持续性。从2020年批准的欧洲绿色协议开始，出台了一系列政策举措。最近，正在考虑将政策变更作为欧盟《包装和包装废物条例》的一部分，该计划旨在确保到2030年所有包装均以经济可行的方式重复使用或可回收利用。
Our industry's challenge is that we do not yet have harmonization on packaging requirements, especially across countries in Europe and in the U.K. Without a common set of design guidelines, we need to develop packaging materials to comply with different standards while keeping product protection at the forefront of what we do.
我们行业面临的挑战是，我们还没有统一包装要求，尤其是在欧洲和英国的各个国家。如果没有一套通用的设计指南，我们需要开发符合不同标准的包装材料，同时将产品保护放在首位。
SEE is innovating to meet regulatory requirements while also looking to improve our customers' sustainability. We are guided by three key focus areas:
SEE正在进行创新以满足监管要求，同时也在寻求提高客户的可持续性。我们以三个关键重点领域为指导：
1. Product protection. Whether protection against damage, or prevention of food waste - our packaging reduces overall carbon footprint impacts.
1。产品保护。无论是防止损坏还是防止食物浪费，我们的包装都能减少总体碳足迹的影响。
2. Designing for recycling. By simplifying our packaging designs, we are also making our solutions easier to recycle.
2。专为回收而设计。通过简化我们的包装设计，我们还使我们的解决方案更易于回收。
3. Circularity. Working with customers and suppliers, we are driving innovation in recovering and recycling materials, with an emphasis on chemical recycling.
3.循环性。我们与客户和供应商合作，推动材料回收和回收方面的创新，重点是化学品回收。
How is SEE meeting the sustainability needs of EMEA customers?
SEE 如何满足欧洲、中东和非洲客户的可持续发展需求？
We lead our industry with solutions that provide outstanding product protection, use minimum amounts of packaging, and enable our customers to bring automation and digital innovations into their operations. A good example is our CRYOVAC brand barrier display overwrap film with post-consumer recycled content. These ultra-thin films are used to overwrap oxygen-sensitive foods like cheese and processed meats. The solution uses the thinnest film on the market (which reduces the overall amount of plastic), offers an optimized oxygen barrier to extend shelf life while meeting recycling requirements, and incorporates 30% recycle content that is compliant for food applications.
我们提供的解决方案引领我们的行业，这些解决方案可提供卓越的产品保护，使用最少的包装量，并使我们的客户能够将自动化和数字创新引入其运营中。一个很好的例子是我们的 CRYOVAC 品牌屏障显示屏外包装薄膜，其中含有消费后可回收成分。这些超薄薄膜用于覆盖对氧气敏感的食物，例如奶酪和加工肉类。该解决方案使用市场上最薄的薄膜（可减少塑料的总量），提供优化的氧气阻隔以延长保质期，同时满足回收要求，并含有 30% 的回收成分，符合食品应用。
We are also innovating our shrink barrier bag offerings. These novel food packaging solutions provide product protection and sustainability and are helping to make the switch from heavy thermoform packs to lightweight shrink vacuum bags.
我们还在创新我们的收缩阻隔袋产品。这些新颖的食品包装解决方案提供产品保护和可持续性，并有助于从重型热成型包装向轻质收缩真空袋的转变。
In addition, we are helping our customers measure and report improvements in their environmental impact through a reduction in greenhouse gas emissions. By being able to quantify benefits of the packaging and the savings from waste reduction, we provide our customers with confidence that their sustainability efforts are making a difference.
此外，我们还通过减少温室气体排放，帮助客户衡量和报告环境影响的改善。通过量化包装的好处和减少浪费所节省的费用，我们让客户确信他们的可持续发展努力正在有所作为。
How is your team working to address circularity in the region?
您的团队如何努力解决该地区的循环问题？
Together with a cheese processor, leading retailer, chemical recycler, and polymer manufacturer, in 2020, SEE's EMEA team led the industry in sustainability by conducting a trial to prove that closed-loop recycling is feasible for complex soft plastic film. Since then, we have expanded efforts and engaged with other customers and partners to scale efforts for collection, recycling, and reuse of materials - with an emphasis on expanding the type of packaging materials that are collected. We have a vision for circularity that combines the material efficiency of flexible packaging with the innovation of chemical recycling to make packaging that can be remade.
2020年，SEE的欧洲、中东和非洲团队与一家奶酪加工商、领先的零售商、化学品回收商和聚合物制造商一起进行了一项试验，以证明复杂的软塑料薄膜的闭环回收是可行的，从而在可持续发展方面处于行业领先地位。从那时起，我们扩大了工作范围，并与其他客户和合作伙伴合作，扩大了材料收集、回收和再利用的力度，重点是扩大所收集的包装材料的类型。我们的循环愿景是将软包装的材料效率与化学品回收的创新相结合，以制造可重制的包装。
How is SEE collaborating in EMEA to help customers achieve the most sustainable impact?
SEE如何合作在欧洲、中东和非洲地区帮助客户实现最可持续的影响？
In many ways, carbon footprint and greenhouse gas emissions are the currency of sustainability. We use life-cycle assessments that include both packaging and the packed product and work with our customers to minimize overall impacts. Through product design, we achieve outstanding packaging performance.
在许多方面，碳足迹和温室气体排放是可持续发展的货币。我们使用包括包装和包装产品的生命周期评估，并与客户合作以最大限度地减少总体影响。通过产品设计，我们实现了卓越的包装性能。
But just as we focus on design for performance, we are focusing on design for circularity - by anticipating future regulatory requirements and working to implement design standards to make sustainability easier to understand for customers and consumers.
但是，正如我们专注于性能设计一样，我们也注重循环性设计——通过预测未来的监管要求并努力实施设计标准，使客户和消费者更容易理解可持续性。
The key is "design for performance" and "design for circularity" have to be done together. We work with association partners to emphasize how we must simultaneously protect the packaged product while designing our packaging solutions to be collected, sorted, and recycled. Keeping these design elements in balance is critical to prevent food waste while making sure the packaging has a means to be recovered after use.
关键是 “为性能而设计” 和 “循环性设计” 必须同时完成。我们与协会合作伙伴合作，强调在设计可收集、分类和回收的包装解决方案的同时，必须如何同时保护包装产品。保持这些设计元素的平衡对于防止食物浪费，同时确保包装在使用后有回收手段至关重要。
Read the full SEE Impact Report 2022
阅读 2022 年 SEE 影响报告全文
View additional multimedia and more ESG storytelling from SEE on 3blmedia.com.
在 3blmedia.com 上观看 SEE 的更多多媒体和更多 ESG 故事。
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译文内容由第三方软件翻译。