Meta's Strategic AI Investments Enhance Ad Targeting, Boosting Revenue Projections: Analyst
Meta's Strategic AI Investments Enhance Ad Targeting, Boosting Revenue Projections: Analyst
Truist Securities analyst Youssef Squali maintained Meta Platforms Inc (NASDAQ:META) with a Buy and raised the price target from $525 to $550.
Truist Securities分析師優素福·斯誇利維持了Meta Platforms Inc（納斯達克股票代碼：META）的買入並將目標股價從525美元上調至550美元。
The analyst raised his first-quarter and fiscal 2024 estimates for META to reflect improving pricing and monetization (particularly Reels) after a couple of years of compression, higher impression volume, and sustained must-buy status within the digital ad ecosystem amid ongoing cookie deprecation and a volatile macro.
這位分析師提高了對META的第一季度和2024財年的估計，以反映在持續的Cookie棄用和宏觀波動的情況下，經過幾年的壓縮、更高的曝光量以及數字廣告生態系統中持續的必買地位，定價和貨幣化（尤其是Reels）的改善。
Meta's significant investments across its AI initiatives are yielding better ranking and recommendation results for users and advertisers alike, according to the analyst, and should bolster META's competitive moat for years to come.
這位分析師表示，Meta 在其 AI 計劃方面的重大投資正在爲用戶和廣告商帶來更好的排名和推薦結果，並將加強 META 在未來幾年的競爭護城河。
Squali projected $36.5 billion in revenue (prior $36.12 billion), which is at the high end of management's guidance and virtually in line with Street consensus of $36.11 billion. He expected an EPS of $4.28 (prior $4.18) versus the consensus of $4.30.
Squali預計收入爲365億美元（之前爲361.2億美元），處於管理層預期的最高水平，幾乎符合華爾街共識的361.1億美元。他預計每股收益爲4.28美元（之前爲4.18美元），而市場普遍預期爲4.30美元。
The first quarter will mark the first anniversary of the rebound in global ad demand (revenue growth inflected in the first quarter of 2023, growing +4% year-on-year), and he did not expect an adverse impact from current events in the Middle East.
第一季度將是全球廣告需求反彈一週年（收入增長在2023年第一季度發生變化，同比增長4％），他預計中東時事不會產生不利影響。
According to the analyst, Meta continues to progress in reversing the significant targeting headwinds caused by IDFA in the last couple of years.
根據分析師的說法，在過去幾年中，Meta在扭轉IDFA造成的重大目標阻力方面繼續取得進展。
Squali added that management's first-quarter revenue guide assumes FX is neutral to overall revenue growth.
Squali補充說，管理層的第一季度收入指南假設外匯對整體收入增長保持中立。
Squali expected management to guide inline for the second quarter and reiterate its operating expenditures of $94 billion-$99 billion and Capex of $30 billion-$37 billion for fiscal 2024 as it invests in high-priority areas. He also expected the operating margins to improve throughout 2024.
Squali預計管理層將爲第二季度提供指導，並重申其2024財年的運營支出爲940億至990億美元，資本支出爲300億至370億美元，投資於高度優先領域。他還預計，整個2024年的營業利潤率將有所提高。
Meta stock gained over 126% in the last 12 months. Investors can gain exposure to the stock via The Communication Services Select Sector SPDR Fund (NYSE:XLC) and Fidelity MSCI Communication Services Index ETF (NYSE:FCOM).
在過去的12個月中，Meta的股票上漲了126％以上。投資者可以通過通信服務精選板塊SPDR基金（紐約證券交易所代碼：XLC）和富達摩根士丹利資本國際通信服務指數ETF（紐約證券交易所代碼：FCOM）獲得股票敞口。
Price Action: META shares traded lower by 0.78% at $495.88 on the last check Wednesday.
價格走勢：在週三的最後一次支票中，META股價下跌0.78％，至495.88美元。
Photo via Shutterstock
照片來自 Shutterstock
譯文內容由第三人軟體翻譯。