Honda Continues Its EV Push With Attempt To Rejuvenate Its Positioning In China
Honda Continues Its EV Push With Attempt To Rejuvenate Its Positioning In China
Honda Motor Co Ltd (NYSE:HM) has lagged its European, U.S. and even Chinese competitors in ramping up its EV efforts in attempt to join Tesla Inc (NASDAQ:TSLA) and BYD Company Limited (OTC:BYDDY) in the all-electric race.But on Tuesday, Japan's second-biggest car maker announced its latest effort to regain its relevance in the world's greatest EV market.
本田汽車有限公司（紐約證券交易所代碼：HM）在加大電動汽車發展力度方面落後於歐洲、美國甚至中國的競爭對手，試圖加入特斯拉公司（納斯達克股票代碼：TSLA）和比亞迪有限公司（場外交易代碼：BYDDY）參加全電動汽車競賽。但週二，日本第二大汽車製造商宣佈了爲恢復其在世界上最大的電動汽車市場中的重要性所做的最新努力。
Honda Unveils A New EV Brand In China
本田在中國推出新的電動汽車品牌
On Tuesday, Honda revealed it will be launching six next-generation EVs in China by 2027. In addition, Honda is also planning to roll out a total of 10 Honda-brand EV models in China within the same time frame, to ensure its automobile sales in China consist entirely of EVs by 2035. Honda's new EV brand has been named Ye.
本田週二透露，到2027年，它將在中國推出六款下一代電動汽車。此外，本田還計劃在同一時間框架內在中國推出總共10款本田品牌的電動汽車車型，以確保到2035年其在中國的汽車銷售完全由電動汽車組成。本田的新電動汽車品牌被命名爲Ye。
Honda and Nissan could team up to make it in the EV world.
本田和日產可以聯手進入電動汽車世界。
Last month, Honda and its Japanese rival, Nissan Motor Co Ltd (OTC:NSANY) revealed they are considering to enter a strategic partnership for key components and software in response to their Chinese EV competitors who have ramped up their EV efforts while Japanese automakers remained in the slow lane by focusing on hybrids. Also today, Nissan revealed it plans to begin mass-producing next-generation EV batteries by early 2029. Also, Nissan will join Tesla by adopting the manufacturing process that the EV king pioneered, called gigacasting, to make part of its EVs. In other words, Nissan is looking up to Tesla and its style of EV making to build cheaper EVs. By the end of 2026, Nissan is aiming to lower the cost of EV making by 30%, compared to 2023's cost. Back at the end of March, Nissan also announced it will be launching of 30 new models within the next three years, with 16 among them being electrified.
上個月，本田及其日本競爭對手日產汽車有限公司（場外交易代碼：NSANY）透露，他們正在考慮就關鍵零部件和軟件建立戰略合作伙伴關係，以應對他們的中國電動汽車競爭對手加大了電動汽車的力度，而日本汽車製造商則專注於混合動力車，從而保持了緩慢的發展軌道。同樣在今天，日產透露計劃在2029年初開始批量生產下一代電動汽車電池。此外，日產將加入特斯拉，採用電動汽車之王率先推出的名爲gigacasting的製造工藝來製造其電動汽車的一部分。換句話說，日產期待特斯拉及其電動汽車製造風格來製造更便宜的電動汽車。日產的目標是到2026年底將電動汽車製造成本與2023年成本相比降低30％。早在3月底，日產還宣佈將在未來三年內推出30款新車型，其中16款爲電氣化車型。
The story Honda's global EV journey is being written.
本田全球電動汽車之旅的故事正在撰寫中。
Back in January, Honda kicked off the year by unveiling its "Honda 0 Series" EVs and two concept models at the CES trade show in Las Vegas. The new EV series for global markets will be launched in 2027, beginning with North America. Honda decided to develop its newest series with a new approach that is thin, light and wise. Honda is aiming high by promising an artistic design, safety and peace of mind, IoT, the joy of driving and outstanding EV performance. But only time will tell if Japanese automakers can make up for the lost time they spent focusing on hybrids and catch up to Tesla and their other EV rivals in China.
早在一月份，本田就在拉斯維加斯的CES貿易展上推出了 “本田0系列” 電動汽車和兩款概念車型，拉開了今年的序幕。面向全球市場的新電動汽車系列將於2027年推出，首先是北美。本田決定採用纖薄、輕便和明智的新方法開發其最新系列。本田通過承諾提供藝術設計、安全與安心、物聯網、駕駛樂趣和出色的電動汽車性能，來實現更高的目標。但是，只有時間才能證明日本汽車製造商能否彌補他們專注於混合動力汽車所損失的時間，並趕上特斯拉和他們在中國的其他電動汽車競爭對手。
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