Adobe's Latest AI Innovation Promises a New Era for Video Content Creation
Adobe's Latest AI Innovation Promises a New Era for Video Content Creation
Adobe Inc (NASDAQ:ADBE) is developing an AI model capable of generating video content, positioning itself in competition with other major players like OpenAI's Sora and Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google's Imagen 2 in the generative AI video technology field.
Adobe Inc（納斯達克股票代碼：ADBE）正在開發一種能夠生成視頻內容的人工智能模型，從而在生成式人工智能視頻技術領域與OpenAI的Sora和Alphabet Inc（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）谷歌的Imagen 2等其他主要參與者競爭。
This new model is set to be integrated into Adobe's flagship video editing software, Premiere Pro, later this year, expanding the Firefly family of generative AI products.
這種新模式將於今年晚些時候集成到Adobe的旗艦視頻編輯軟件Premiere Pro中，從而擴展Firefly的生成式人工智能產品系列。
The model will facilitate the creation of footage from prompts or reference images and introduce three novel features in Premiere Pro: object addition, object removal, and generative extension, TechCrunch reports.
TechCrunch報道，該模型將促進根據提示或參考圖像創建鏡頭，並在Premiere Pro中引入三項新功能：物體添加、物體移除和生成擴展。
The features allow users to add or remove objects within video segments and extend clips by a few frames to enhance the final product, for example, by syncing with a soundtrack or adding emotional emphasis.
這些功能允許用戶在視頻片段中添加或刪除對象，並將片段延長几幀以增強最終產品，例如，通過與配樂同步或添加情感重點。
Addressing concerns about the potential misuse of AI tools to create deepfakes, Adobe plans to incorporate Content Credentials into Premiere to identify AI-generated content and the specific models used to make it.
爲了解決人們可能濫用人工智能工具來製作深度僞造的擔憂，Adobe計劃將內容憑證整合到Premiere中，以識別人工智能生成的內容以及製作該內容的特定模型。
Reports suggest the company is paying creators on its Adobe Stock platform to contribute video clips to train the model.
報告顯示，該公司正在向其Adobe Stock平台上的創作者付款，讓他們提供視頻片段來訓練該模型。
Adobe also announced plans to integrate third-party tools from OpenAI, Runway, and Pika Labs into Premiere Pro, allowing users to generate and utilize video content directly within the software.
Adobe還宣佈計劃將來自OpenAI、Runway和Pika Labs的第三方工具集成到Premiere Pro中，允許用戶直接在軟件中生成和使用視頻內容。
By embracing these external AI technologies, Adobe aims to mitigate Wall Street's concerns regarding the threat AI-generated content tools pose to its foundational business sectors, Reuters reports.
路透社報道，通過採用這些外部人工智能技術，Adobe旨在減輕華爾街對人工智能生成內容工具對其基礎業務部門構成的威脅的擔憂。
Prior reports indicated Adobe aggressively collecting videos to drive the development of its artificial intelligence text-to-video generator. The company tapped its community of photographers and artists, doling out $120 for footage showcasing a range of human activities and emotions.
先前的報告顯示，Adobe積極收集視頻，以推動其人工智能文本到視頻生成器的開發。該公司利用其攝影師和藝術家社區，撥款120美元，購買展示一系列人類活動和情感的鏡頭。
Earlier at the Game Developers Conference, the company launched two innovative additions to its Substance 3D design software suite, empowering 3D artists to craft assets through mere text descriptions.
早些時候，在遊戲開發者大會上，該公司推出了其Substance 3D設計軟件套件的兩項創新功能，使3D藝術家能夠僅通過文字描述來製作資產。
The "Text to Texture" function within Substance 3D Sampler enables the creation of textures from text prompts. Furthermore, Adobe introduced the "Generative Background" tool in Substance 3D Stager, which generates background imagery for 3D settings from text descriptions.
Substance 3D 採樣器中的 “文本到紋理” 功能允許根據文本提示創建紋理。此外，Adobe在Substance 3D Stager中引入了 “生成背景” 工具，該工具可根據文本描述爲三維設置生成背景圖像。
Adobe stock gained over 24% in the last 12 months. Investors can gain exposure to the stock via Invesco Next Gen Media And Gaming ETF (NYSE:GGME) and Invesco Nasdaq Internet ETF (NASDAQ:PNQI).
在過去的12個月中，Adobe的股票上漲了24％以上。投資者可以通過景順下一代媒體和遊戲ETF（紐約證券交易所代碼：GGME）和景順納斯達克互聯網ETF（納斯達克股票代碼：PNQI）獲得股票敞口。
Price Action: ADBE shares closed lower by 0.84% at $470.10 on Monday.
價格走勢：週一，ADBE股價收盤下跌0.84％，至470.10美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明: 該內容部分是在 AI 工具的幫助下製作的，由 Benzinga 編輯審閱和發佈。
Image Source – Shutterstock
圖片來源 — Shutterstock
譯文內容由第三人軟體翻譯。