Grocery TV's In-Store Retail Media Network Achieves an Average 14% Sales Lift for CPG Brands
Grocery TV's In-Store Retail Media Network Achieves an Average 14% Sales Lift for CPG Brands
NEW YORK, April 16, 2024 /PRNewswire/ -- Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve a 14% incremental lift in sales by advertising on their network. The meta analysis included studies from the last 5 years for a range of CPG products sold in grocery stores where Grocery TV has digital advertising displays.
纽约，2024年4月16日 /PRNewswire/ — Grocery TV是一家覆盖五分之一的美国人的店内数字广告网络，今天公布了一项荟萃分析的结果，该分析显示，包装消费品（CPG）品牌通过在其网络上投放广告的销售额平均增长了14％。荟萃分析包括过去5年对杂货电视有数字广告显示屏的杂货店出售的一系列CPG产品的研究。
"We've been seeing positive incremental sales from endemic brands on our network for years now," Marlow Nickell, CEO of Grocery TV said. "As we continue to grow our measurement offering and expand to different parts of the store, it's important to look back and provide advertisers with a baseline."
杂货电视首席执行官马洛·尼克尔说：“多年来，我们在我们的网络上看到流行品牌的销售额正增长。”“随着我们继续增加我们的衡量服务并扩展到商店的不同部分，回顾过去，为广告商提供基准非常重要。”
The meta analysis revisited 16 sales lift studies for CPG brands sold throughout the store including categories such as confection, gum & mint, snacks, and produce. Each sales lift study involved a regression analysis to determine the estimated sales lift from the ad playing in a set of test stores versus a set of control stores, while controlling for confounding variables such as price, seasonality, and store foot traffic. The top performing product achieved a 17.6% sales lift by running a campaign on Grocery TV's advertising network in stores where the product is sold.
荟萃分析重新审视了针对整个商店销售的CPG品牌的16项销售增长研究，其中包括糖果、口香糖和薄荷、零食和农产品等类别。每项销售增长研究都涉及回归分析，以确定在一组测试商店中投放的广告与一组对照商店投放的广告的估计销售增长，同时控制价格、季节性和商店客流量等混杂变量。这个 性能最佳的产品 通过在Grocery TV的广告网络上销售该产品的商店开展活动，销售额增长了17.6％。
"In-store ads deliver reach, quality, and sales performance, with the latter effect representing the straightest line to increased brand investment in the channel," said Andrew Lipsman, founder of Media, Ads + Commerce. "This meta-study confirms that in-store ads drive incremental sales while providing a much-needed benchmark for what CPG brands can expect in terms of campaign sales lift."
媒体、广告+商务创始人安德鲁·利普斯曼表示：“店内广告带来了覆盖面、质量和销售业绩，后一种效果是增加品牌对该渠道投资的最直线。”“这项荟萃研究证实，店内广告可以推动销售增长，同时为CPG品牌在广告销售增长方面的预期提供了急需的基准。”
Beyond sales lift, Grocery TV provides brands with the opportunity to measure performance across the funnel including brand lift, foot traffic attribution, web conversion, and mobile app downloads. As the network continues to expand its presence in new store areas, such as entrance, pharmacy, and service departments, brands gain an expanded platform to amplify their campaigns' impact.
除了提高销售额外，Grocery TV还为品牌提供了衡量整个渠道绩效的机会，包括品牌提升、人流量归因、网络转化和移动应用程序下载。随着该网络继续扩大其在门店、药房和服务部门等新门店领域的影响力，品牌获得了扩大的平台以扩大其活动的影响力。
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About Grocery TV
Grocery TV is an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners including Cub Foods, ShopRite, and Winn-Dixie. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. Brands leverage Grocery TV to reach nearly 70 million shoppers in brick-and-mortar stores. Through integrations with all major demand-side platforms (DSPs), Grocery TV makes it easy for brand marketers to launch and manage digital advertising campaigns throughout the grocery store, where the majority of purchases occur.
关于《杂货电视》
Grocery TV是一个店内零售媒体网络，在美国各地的杂货店有超过21,000个显示屏，还有包括Cub Foods、ShopRite和Winn-Dixie在内的200多个零售合作伙伴。零售商与Grocery TV合作，整合其店内零售媒体策略，与购物者互动，创造增量收入。各品牌利用杂货电视吸引了实体店的近7000万购物者。通过与所有主要需求方平台（DSP）的集成，Grocery TV使品牌营销人员可以轻松地在整个杂货店发起和管理数字广告活动，而大多数购买都发生在杂货店。
Please reach out to Ashley Nickell ([email protected]) for press inquiries.
请联系阿什利·尼克尔（[email protected]）进行媒体查询。
SOURCE Grocery TV
来源：杂货电视台
译文内容由第三方软件翻译。