BALCONES DISTILLING SEES "WHISKY FROM A NEW PERSPECTIVE" IN LATEST CAMPAIGN
BALCONES DISTILLING SEES "WHISKY FROM A NEW PERSPECTIVE" IN LATEST CAMPAIGN
In the brand's first major marketing push since joining DIAGEO in 2022, the award-winning Texas distillery highlights its unique whisky-making approach in new campaign
这家屡获殊荣的德克萨斯州酿酒厂在新活动中重点介绍了其独特的威士忌制作方法，这是该品牌自2022年加入帝亚吉欧以来的首次重大营销举措
WACO, Texas, April 15, 2024 /PRNewswire/ -- Today Balcones Distilling unveils its new campaign, titled "Whisky from a New Perspective", inspired by the distillery team's artistic and fresh approach to whisky-making.
得克萨斯州韦科，2024年4月15日 /PRNewswire/ — Balcones Distilling今天推出了其新活动，标题为”从新角度看威士忌“，灵感来自蒸馏厂团队的艺术和新颖的威士忌制作方法。
Based in Waco, Texas, the Balcones distillery is forged on a fault line where two opposing land masses meet, fueling an energy and creative heat that drives a continuous journey of experimentation and innovation for Balcones.
位于德克萨斯州韦科的Balcones蒸馏厂建在一条断层线上，两块对立的陆地交汇处，为Balcones的活力和创造性热量提供了燃料，推动了Balcones持续的实验和创新之旅。
Led by a distilling team that has backgrounds in art, music, writing, and a head distiller who is a master in both whisky and ceramics, Balcones credits the brand's success to keeping creativity at its core, along with the ability to tune into the natural world around them, to create original, expressive whiskies that reflect the volatile climate of Texas.
在具有艺术、音乐、写作背景的蒸馏团队以及威士忌和陶瓷大师的首席蒸馏师的领导下，Balcones将该品牌的成功归因于将创造力置于其核心地位，以及融入周围自然世界的能力，创造出反映德克萨斯州动荡气候的原创而富有表现力的威士忌。
Launching April 15, 2024, in Texas, California, Colorado, New York, Florida and Illinois, the digital-first campaign is a testament to DIAGEO'S belief in the future of Balcones and its leadership in the burgeoning category of American Single Malt Whisky.
这项数字优先活动于2024年4月15日在德克萨斯州、加利福尼亚州、科罗拉多州、纽约州、佛罗里达州和伊利诺伊州启动，证明了帝亚吉欧对Balcones未来的信念及其在新兴的美国单一麦芽威士忌类别中的领导地位。
"In a world where people often wait for trends and culture to influence them, the Balcones team invites us to see creative possibilities where others don't," said Frank Dudley, brand director of Disruptive Whiskies at DIAGEO North America. "They listen to the rhythm of Texas, they're diligent about every detail, and they don't let external trends control them. This approach has made Balcones a pioneer in the Texas whisky revolution and a leader in the American Single Malt category."
帝亚吉欧北美颠覆性威士忌品牌总监弗兰克·达德利说：“在这个人们经常等待潮流和文化影响他们的世界中，Balcones团队邀请我们去看看其他人看不到的创意可能性。”“他们倾听德克萨斯州的节奏，对每一个细节都很勤奋，他们不会让外部趋势控制它们。这种方法使Balcones成为德克萨斯威士忌革命的先驱和美国单一麦芽威士忌类别的领导者。”
The campaign creative highlights the unique process Balcones uses to make their whisky, including custom copper pot stills and custom barrels, and illustrates how its distilling team views whisky-making in the heart of Texas.
广告创意重点介绍了Balcones在制作威士忌时使用的独特工艺，包括定制铜罐蒸馏器和定制酒桶，并说明了其蒸馏团队如何看待德克萨斯州中心地带的威士忌制作。
"The purpose of this new campaign is to introduce Balcones whiskies to even more consumers and show them what sets Balcones apart in the whisky space, especially in the booming American Single Malt category," said Dudley.
达德利说：“这项新活动的目的是向更多的消费者介绍Balcones威士忌，并向他们展示Balcones在威士忌领域的与众不同之处，尤其是在蓬勃发展的美国单一麦芽威士忌类别中。”
Made in partnership with creative agency Sidecar, the campaign features digital and social advertising, as well as organic social content, and will be supplemented with PR and experiential activations.
该活动与创意机构Sidecar合作制作，以数字和社交广告以及有机社交内容为特色，并将辅之以公关和体验式激活。
"Balcones sees whisky, and so much more, from a new perspective," said Liz Klesath, managing partner at Sidecar. "It's rare to see a distillery based in Texas making single malts, so we opted for an artful campaign to highlight the creativity taking place in the often-misconceived Waco, Texas. The 'Whisky from a New Perspective' campaign kicks off the newest chapter for Balcones—showcasing their continued innovative approach to making whisky."
Sidecar管理合伙人利兹·克莱萨斯说：“Balcones从新的角度看待威士忌等等。”“德克萨斯州的酿酒厂生产单一麦芽威士忌的情况很少见，因此我们选择了一场巧妙的宣传活动，以突出经常被误解的德克萨斯州韦科的创造力。'从新视角看威士忌'活动拉开了Balcono最新篇章的序幕，展示了他们持续创新的威士忌酿造方法。”
To learn more about Balcones, visit BalconesDistilling.com.
要了解有关 Balcones 的更多信息，请访问 BalconesDistil。
About Balcones Distilling
Balcones Distilling pioneered a new landscape for whisky by combining centuries of single malt distilling tradition with the unique flavors of Texas. Synonymous with quality and innovation, Balcones Distilling is an award-winning distillery that is changing the state of whisky through its high-quality ingredients and unique processes to create layers of flavor in every expression.
关于 Balcones 蒸馏厂
Balcones Distilling将几个世纪的单一麦芽蒸馏传统与德克萨斯州的独特风味相结合，开创了威士忌的新格局。Balcones Distilling是质量和创新的代名词，是一家屡获殊荣的蒸馏厂，它正在通过其高质量的原料和独特的工艺改变威士忌的状态，在每种表现形式中创造出层次的风味。
Creator of the original Texas whisky, Balcones Distilling distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco. Guests can visit the distillery for tours, tastings and events to discover the new state of whisky with Balcones. Visit BalconesDistilling.com for more information.
Balcones Distilling是得克萨斯州原创威士忌的创造者，它在韦科市中心历史悠久的德克萨斯防火存储公司大楼内提炼出所有备受喜爱的烈酒。客人可以前往酒厂参观、品酒和活动，与Balcones一起探索威士忌的新状态。参观 BalconesDistil 了解更多信息。
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
关于帝亚吉欧北美
帝亚吉欧是饮料酒精领域的全球领导者，旗下众多品牌包括强尼·沃克、皇冠威士忌、Bulleit和Buchanan的威士忌、Smirnoff、Ciroc和Ketel One伏特加、Casamigos、DeLeon和Don Julio龙舌兰酒、摩根船长、百利、坦克雷和吉尼斯。
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit . Visit Diageo's global responsible drinking resource, , for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
帝亚吉欧在纽约证券交易所（纽约证券交易所代码：DEO）和伦敦证券交易所（伦敦证券交易所：DGE）上市，其产品销往全球180多个国家。有关帝亚吉欧、其员工、品牌和业绩的更多信息，请访问 。访问帝亚吉欧的全球理性饮酒资源， ，以获取信息、举措和分享最佳实践的方式。在 Twitter 和 Instagram 上关注有关帝亚吉欧北美的新闻和信息：@Diageo_NA。
About Sidecar
Sidecar is an independent, award-winning creative agency specializing in the drinks industry. Headquartered in New York with a network from London to LA, Sidecar stays on the pulse of global drinks culture to craft strategic brand stories and transform them into creative that cuts through. By building dynamic visual identities, engaging experiences, and fully integrated campaigns, Sidecar is on a mission to turn heads and fill glasses for some of the world's best drinks brands.
关于 Sidecar
Sidecar是一家独立、屡获殊荣的创意机构，专门从事饮料行业。总部位于纽约，网络从伦敦到洛杉矶，Sidecar 紧跟全球饮料文化的脉搏，精心策划战略品牌故事，并将其转化为具有突破性的创意。通过打造动态视觉标识、引人入胜的体验和完全整合的营销活动，Sidecar 的使命是为一些世界上最好的饮料品牌扭转注意力，为其充满。
The drinks industry demands a specialist approach. At Sidecar, drinks are all we do. Learn more at SidecarDrinks.com and @sidecar.drinks.
饮料行业需要专业的方法。在 Sidecar，我们所做的只是饮料。要了解更多，请访问 Sidecardrinks.com 和 @sidecar .drinks。
SOURCE Balcones Distilling
来源 Balcones Distilling
译文内容由第三方软件翻译。