Taylor Swift Sidesteps Label's Ban, Sparks Frenzy On TikTok With Music Revival Ahead Of Album Release
Taylor Swift Sidesteps Label's Ban, Sparks Frenzy On TikTok With Music Revival Ahead Of Album Release
Taylor Swift has taken matters into her own hands by reintroducing her music to TikTok, sidestepping her label's ban. The move comes just in time for the release of her new album, stirring excitement among fans and creators on the platform.
泰勒·斯威夫特避開了唱片公司的禁令，將自己的音樂重新引入抖音，從而將事情掌握在自己手中。此舉正好趕上她的新專輯的發行，激起了平台上粉絲和創作者的興奮。
What Happened: Defying Universal Music Group's (UMG) directive, Swift has brought her music back to TikTok, Business Insider reported. This comes ahead of her much-awaited album "The Tortured Poets Department," set to release on April 19.
發生了什麼：據《商業內幕》報道，斯威夫特無視環球音樂集團（UMG）的指令，將她的音樂帶回了抖音。這是在她期待已久的專輯《受折磨的詩人部》發行之前發佈的，該專輯定於4月19日發行。
Swift's unique copyright agreement with UMG allows her to independently distribute her music, a liberty not afforded to other UMG artists amid a royalties dispute with TikTok. Her music's reappearance on Thursday took fans and TikTok users by surprise, who were quick to engage with her tracks.
斯威夫特與UMG簽訂的獨特的版權協議允許她獨立發行自己的音樂，在與TikTok的特許權使用費糾紛中，其他UMG藝術家沒有這種自由。她的音樂在週四的再次出現讓歌迷和抖音用戶大吃一驚，他們很快就開始關注她的曲目。
UMG pulled its catalog from TikTok on Jan. 31, citing unsatisfactory negotiations over royalties and AI usage. This standoff has not impacted other major labels like Sony or Warner Music Group, which continue their licensing agreements with TikTok.
UMG於1月31日從抖音上撤出了其產品目錄，理由是關於特許權使用費和人工智能使用的談判不令人滿意。這種僵局並未影響其他主要唱片公司，例如索尼或華納音樂集團，它們繼續與TikTok簽訂許可協議。
Why It Matters: The friction between UMG and TikTok began in February when a UMG spokesperson condemned TikTok's approach to artist compensation.
爲何重要：UMG和TikTok之間的摩擦始於2月，當時UMG發言人譴責了TikTok對藝人薪酬的態度。
The ongoing battle between UMG and TikTok over music rights has been escalating, with UMG pulling approximately four million songs from TikTok. UMG accused TikTok of undervaluing their music, impacting artists like Harry Styles and Coldplay as their music was also withdrawn from the platform.
UMG和TikTok之間關於音樂版權的持續鬥爭一直在升級，UMG從抖音中提取了大約400萬首歌曲。UMG指責抖音低估了他們的音樂價值，影響了哈里·斯泰爾斯和酷玩樂隊等藝術家，因爲他們的音樂也已退出該平台。
Swift, a Grammy record-setter and billionaire, has previously challenged streaming models, removing her music from Spotify Inc. in 2014 and returning in 2017 after constructive talks with Spotify's CEO.
格萊美唱片創造者、億萬富翁斯威夫特此前曾挑戰過流媒體模式，她於2014年將音樂從Spotify公司下架，並在與Spotify首席執行官進行建設性會談後於2017年回歸。
Photo courtesy: Shutterstock
照片來源：Shutterstock
譯文內容由第三人軟體翻譯。