Align Technology Launches Integrated Consumer Campaign and #Invisisforkids to Drive Awareness of How the Invisalign Palatal Expander System Is a Better Option for Expanding a Child's Narrow Palate to Make Room for Adult Teeth
Align Technology Launches Integrated Consumer Campaign and #Invisisforkids to Drive Awareness of How the Invisalign Palatal Expander System Is a Better Option for Expanding a Child's Narrow Palate to Make Room for Adult Teeth
The "Better Way" campaign to showcase how the Invisalign Palatal Expander System is a more positive patient experience and is just as effective as traditional metal expanders, but with less stress for kids and parents caused by having to manually crank open the metal expander every day.
The Invisalign Palatal Expander is a revolutionary removable 3D-printed appliance that is clinically proven to be safe and effective, is less painful than traditional metal expanders, and promotes better oral hygiene.
SAN JOSE, Calif. & TEMPE, Ariz. & TORONTO--(BUSINESS WIRE)--Apr. 8, 2024-- Align Technology, Inc. (NASDAQ: ALGN) a leading global medical device company that designs, manufactures, and sells the Invisalign system of clear aligners, iTero intraoral scanners, and exocad CAD/CAM software for digital orthodontics and restorative dentistry, today announced the "Better Way" new advertising campaign for the Invisalign brand featuring the "Invis is for Kids" tagline and hashtag.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240408068093/en/
The "Better Way" campaign to showcase how the Invisalign Palatal Expander System is a more positive patient experience and is just as effective as traditional metal expanders, but with less stress for kids and parents caused by having to manually crank open the metal expander every day. (Photo: Business Wire)
The "Better Way" campaign, launched today across the United States and Canada, will inform parents that there is a new and better option for expanding a child's narrow palate that is safe, clinically effective and without the pain and anxiety of traditional appliances. The integrated campaign will include targeted messages and materials for consumers and for doctors to drive awareness of early orthodontic intervention and that "Invis is for Kids."
"As part of our 'Invis is for Kids' strategy to improve the orthodontic experience for children, we are excited to launch the 'Better Way' integrated consumer campaign to drive awareness of how the Invisalign Palatal Expander System is a game-changer for expanding a child's narrow palate," said Kamal Bhandal, Align Technology vice president, Global Brand and Consumer Experience. "By sharing authentic experiences from parents whose kids have been treated by the Invisalign Palatal Expander System, as well as the first-hand experiences of patients and their doctors, our goal is to explain the benefits of the Invisalign Palatal Expander System as the product of choice for palatal expansion, through professional marketing material for doctors' offices and digital media content to reach moms across social media, TV, email, and digital."
The Invisalign Palatal Expander System is a modern and innovative direct 3D printed device based on proprietary and patented technology. Invisalign Palatal Expanders are intended for use in rapid expansion and subsequent holding of skeletal and/or dental narrow maxilla (upper jaw) with primary, mixed, or permanent dentition during treatment of patients. Combined with Invisalign First aligners, Invisalign Palatal Expanders provide doctors with a full early intervention treatment solution for Phase 1 treatment, an early interceptive orthodontic treatment for young patients. Phase 1 treatment is traditionally done through arch expanders or partial metal braces, before all permanent teeth have erupted – typically at ages 6 through 10.
The "Better Way" campaign launched on April 8 across the United States and Canada through videos on major digital platforms, a landing page, in-office focused parent collateral, and a targeted "Mom Influencers" social media campaign.
Key "Better Way" consumer messages for the Invisalign Palatal Expander System include:
- Say goodbye to daily screw-turning: Every set of expanders is custom-fit to your child's mouth and 3D-printed for a sleek design, and a more comfortable1 and less anxiety-inducing experience1—for your child and for you.
- Clinically proven to be safe and effective.2 The era of traditional expanders is over. The Invisalign Palatal Expander System is the only FDA-cleared, removable palatal expander that's just as effective as traditional fixed expanders.2
- Removable for better oral hygiene.3 With no metal or wires in the way, your child can easily pop out the Invisalign Palatal Expander to brush and floss as usual.
- Based on the survey in August 2023 in CAN of 10 Invisalign-trained orthodontists who participated in the Invisalign Palatal Expander System Technical Design Assessment and have treated at least 1 patient ages 6-11 years with IPE. Data on file at Align Technology, as of October 30, 2023.
- Based on data from a multi-site US IDE clinical study (n=29 subjects, ages 7-10 years) of expansion treatment with Invisalign Palatal Expanders. Data on file at Align Technology, as of September 5, 2023.
- Data on file at Align Technology, as of September 5, 2023.
About the Invisalign Palatal Expander System
The Invisalign Palatal Expander System is a modern, innovative direct 3D printed orthodontic appliance designed based on proprietary and patented technology. The Invisalign Palatal Expander System is indicated for the orthodontic treatment of malocclusion. The system is used for the rapid expansion and subsequent holding of skeletal and/or dental narrow maxilla (upper jaw, dental arch and teeth, palate) with primary, mixed, or permanent dentition during orthodontic or orthopedic treatment in children or adolescents. In adults, it is to be used in conjunction with surgery or other interventions when necessary. Devices are 3D printed and are manufactured based on digital scan data from commercially available iTero intraoral scanners offered by Align Technology, Ltd. The devices are removable and more hygienic than traditional appliances; manufactured to custom fit each patient's anatomy for optimal comfort and aesthetics, expanders fit comfortably in the patient's mouth and changed daily (no screw required).
The System is comprised of Invisalign Palatal Expanders (active expansion, each stage comes with a programmed expansion of up to 0.25mm/stage, changed daily or as per doctor's discretion) and Invisalign Palatal Holders (copies of the last stage of the expansion phase designed to hold the maxilla post-active expansion and changed every 2-4 weeks as directed by the treating doctor), Invisalign Attachment Templates and proprietary 3D shape generation software.
About Align Technology, Inc.
Align Technology designs and manufactures the Invisalign system, the most advanced clear aligner system in the world, iTero intraoral scanners and services, and exocad CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 256 thousand doctor customers and is key to accessing Align's 600 million consumer market opportunity worldwide. Over the past 27 years, Align has helped doctors treat approximately 17 million patients with the Invisalign system and is driving the evolution in digital dentistry through the Align Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.
For additional information about the Invisalign system or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240408068093/en/
Align Technology
Madelyn Valente
(909) 833-5839
mvalente@aligntech.com
Zeno Group
Sarah Johnson
(828) 551-4201
sarah.johnson@zenogroup.com
Source: Align Technology, Inc.
“Better Way” 活動旨在展示 Invisalign Palatal Expander System 如何爲患者帶來更積極的體驗,與傳統的金屬擴張器一樣有效,但減少了孩子和父母因每天必須手動打開金屬擴張器而承受的壓力。
Invisalign Palatal Expander 是一款革命性的可拆卸 3D 打印設備,經臨床證明安全有效,與傳統的金屬膨脹器相比痛苦更輕,可促進更好的口腔衛生。
加利福尼亞州聖何塞、亞利桑那州坦佩和多倫多--(美國商業資訊)--2024年4月8日--Align Technology, Inc.(納斯達克股票代碼:ALGN)是一家設計、製造和銷售隱身美的全球領先醫療器械公司 由透明矯正器系統、iTero口內掃描儀和用於數字正畸和修復性牙科的exocad CAD/CAM軟件組成的系統今天宣佈了隱適美品牌的 “Better Way” 新廣告活動,其標語和主題標籤爲 “Invisalign for Kids”。
本新聞稿以多媒體爲特色。在此處查看完整版本: https://www.businesswire.com/news/home/20240408068093/en/
“Better Way” 活動旨在展示 Invisalign Palatal Expander System 如何爲患者帶來更積極的體驗,與傳統的金屬擴張器一樣有效,但減少了孩子和父母因每天必須手動打開金屬擴張器而承受的壓力。(照片:美國商業資訊)
今天在美國和加拿大啓動的 “Better Way” 活動將告知家長,有一種新的更好的選擇可以擴大孩子狹窄的味覺,這種選擇既安全、臨床有效,又不會像傳統電器那樣感到痛苦和焦慮。綜合活動將包括向消費者和醫生提供有針對性的信息和材料,以提高人們對早期正畸干預以及 “Invis適合兒童” 的認識。
Align Technology全球品牌和消費者體驗副總裁卡瑪爾·班達爾表示:“作爲我們改善兒童正畸體驗的'Invisalign'戰略的一部分,我們很高興推出'Better Way'綜合消費者活動,以提高人們對Invisalign齶部擴張系統如何改變遊戲規則的認識,以擴大孩子的狹窄味覺。”“通過分享孩子接受Invisalign Palatal Expander System治療的父母的真實經驗,以及患者及其醫生的第一手經驗,我們的目標是通過爲醫生辦公室提供專業的營銷材料和通過社交媒體、電視、電子郵件和數字媒體傳播給媽媽的數字媒體內容,解釋Invisalign齶擴張器系統作爲口腔擴張的首選產品的益處。”
Invisalign Palatal Expander 系統是一款基於專有和專利技術的現代創新直接 3D 打印設備。Invisalign Palatal Expalatal Expanders 旨在用於在患者治療期間快速擴張和隨後保持具有原發性、混合或永久牙列的骨骼和/或牙科狹窄的上頜骨(上下巴)。Invisalign Palatal Expanders 與 Invisalign First 對準器相結合,可爲醫生提供完整的早期干預治療解決方案,第一階段治療是針對年輕患者的早期阻斷性正畸治療。傳統上,第一階段治療是在所有恒牙都長出來之前通過擴牙器或部分金屬牙套進行的,通常在6至10歲之間。
“Better Way” 活動於4月8日在美國和加拿大發起,通過主要數字平台上的視頻、登錄頁面、以辦公室爲重點的母公司宣傳材料以及有針對性的 “媽媽影響者” 社交媒體活動。
Invisalign Palatal Expander 系統的關鍵 “Better Way” 消費者信息包括:
- 可拆卸,以改善口腔衛生。3 沒有金屬或電線阻礙,您的孩子可以像往常一樣輕鬆地彈出 Invisalign Palatal Expander 來刷牙和使用牙線。
- 基於2023年8月在加拿大對10名接受隱適美培訓的正畸醫生的調查,這些醫生參與了隱適美齶擴張器系統技術設計評估,並使用IPE治療了至少1名年齡在6-11歲的患者。截至 2023 年 10 月 30 日,Align Technology 存檔的數據。
- 基於美國IDE多地點臨床研究(n=29名受試者,年齡7-10歲)使用隱適美擴張器進行擴張治療的數據。截至 2023 年 9 月 5 日,Align Technology 存檔的數據。
- 截至 2023 年 9 月 5 日,Align Technology 存檔的數據。
Invisalign Palatal Expander System 是一款現代、創新的直接 3D 打印正畸設備,基於專有和專利技術設計。Invisalign 齶擴張器系統適用於咬合不正的正畸治療。該系統用於在兒童或青少年進行正畸或整形外科治療期間,快速擴張並隨後保持具有原發性、混合或永久性牙列的骨骼和/或牙齒窄上頜骨(上下巴、牙弓和牙齒、上頜)。在成人中,必要時可與手術或其他干預措施結合使用。設備採用 3D 打印,基於來自 Align Technology, Ltd. 提供的市售 iTero 口內掃描儀的數字掃描數據製造。這些設備可拆卸,比傳統設備更衛生;根據每位患者的解剖結構進行定製以實現最佳舒適度和美觀度,擴張器可舒適地貼合患者的口腔,每天更換(無需螺絲)。
該系統由隱適美齶擴張器(主動擴張,每個階段都有高達0.25mm/階段的程序性擴張,每天更換或根據醫生的判斷進行更換)和Invisalign齶托架(擴張階段最後階段的副本設計用於保持上頜骨活動後擴張,根據主治醫生的指示每2-4周更換一次)、隱適美附件模板和專有的三維形狀生成軟件組成。
關於 Align Technology
Align Technology 設計和製造隱形美聯 系統、世界上最先進的透明對準器系統、iTero 口內掃描儀和服務,以及 exocad CAD/CAM 軟件。這些技術構建模塊可增強數字正畸和修復工作流程,從而改善超過 256,000 名醫生客戶的患者預後和執業效率,也是獲取 Align 全球6億消費者市場機會的關鍵。在過去的27年中,Align已幫助醫生使用Invisalign系統治療了約1700萬名患者,並正在通過Align數字平台推動數字牙科的發展。Align Digital Platform是我們以無縫的端到端解決方案爲患者和消費者、正畸醫生和全科醫生以及實驗室/合作伙伴提供的一體化專有技術和服務套件。參觀 aligntech.com 了解更多信息。
如需了解有關 Invisalign 系統的更多信息或尋找您所在地區的隱適美醫生,請訪問 www.invisalign.com。有關 iTero 數字掃描系統的更多信息,請訪問 www.itero.com。有關 exocad 牙科 CAD/CAM 產品的更多信息以及 exocad 經銷商合作伙伴名單,請訪問 www.exocad.com。
查看源代碼版本 businesswi: https://www.businesswire.com/news/home/20240408068093/en/
Align 技術
瑪德琳·瓦倫特
(909) 833-5839
mvalente@aligntech.com
芝諾集團
莎拉·約翰遜
(828) 551-4201
sarah.johnson@zenogroup.com
資料來源:Align Technology
譯文內容由第三人軟體翻譯。
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