'HAPPY THURSDAY' SPIKED REFRESHERS HIT SHELVES NATIONWIDE
'HAPPY THURSDAY' SPIKED REFRESHERS HIT SHELVES NATIONWIDE
Molson Coors innovates in flavored alcohol category with bubble-free line in four refreshing fruit flavors
Molson Coors 在調味酒精類別中進行創新，推出四種清爽水果口味的無氣泡系列
CHICAGO, April 4, 2024 /PRNewswire/ -- Move over Friday, there's a new favorite day of the week. Today, Molson Coors Beverage Company debuts their newest brand, Happy Thursday, the much buzzed-about fruity-flavored line of spiked refreshers, which is now available on shelves nationwide. Named in honor of the unofficial start of the weekend, these non-carbonated beverages liven up a hang and bring a taste of the weekend, any day of the week.
芝加哥，2024年4月4日 /PRNewswire/ — 移到週五，本週又迎來了最受歡迎的一天。今天，莫爾森庫爾斯飲料公司推出了他們的最新品牌， 星期四快樂，這是一款備受關注的水果味提神飲品，現已在全國上架。這些非碳酸飲料是爲了紀念週末的非正式開始而命名的，無論是一週中的任何一天，都能讓人活躍起來，帶來週末的味道。
Bloating that may come from carbonation is considered a top barrier for legal drinking age Gen Z 21-26-year-old category drinkers. Coupled with emerging social media trends of de-carbonating beverages and growing non-alcohol refreshers platform, Molson Coors developed Happy Thursday to meet the needs of this new age of drinkers in the alcohol category.
碳酸化可能引起的腹脹被認爲是Z世代21-26歲合法飲酒者的最大障礙。再加上社交媒體中脫碳飲料的新興趨勢和不斷增長的無酒精提神平台，莫爾森·庫爾斯開發了 “歡樂星期四”，以滿足這個新時代酒精類飲酒者的需求。
"Happy Thursday is a flavorful spiked refresher that will set the weekend feel - it's smooth, bubble-free, with refreshing flavor," said Amanda DeVore, senior director for marketing innovation at Molson Coors. "This delicious line is our first-of-its-kind entry in the flavored alcohol category, and we know our fans are going to experience love at first sip."
Molson Coors營銷創新高級董事Amanda DeVore表示：“歡樂星期四是一款味道濃郁的清涼飲品，將營造週末的感覺——口感順滑、無氣泡、味道清爽。”“這個美味的系列是我們在調味酒類中的首款產品，我們知道我們的粉絲會在第一口感受到愛情。”
At 4.4% alcohol by volume, Happy Thursday comes in four non-carbonated flavors with less than 10 grams of sugar per 12 fl oz serving:
按體積計算，歡樂星期四的酒精含量爲 4.4%，有四種非碳酸口味，每 12 液量盎司份量的糖含量低於 10 克：
- Strawberry – Bright and undeniably classic, our Strawberry flavored spiked refresher is sure to be a crowd-pleaser. Not too sweet, not too sour — just ripe.
- Pineapple Starfruit – Notes of sweet pineapple meet the zesty, citrusy notes of starfruit for a bright flavor fusion that is nothing short of tropical paradise.
- Mango Passionfruit – The dynamic, tropical flavors of mango and passionfruit. Sun-drenched sweetness meets tangy tart notes of spiked refreshment.
- Black Cherry – A nostalgic flavor, refreshed. Our Black Cherry balances ripe, flavorful sweetness with a touch of tartness for the perfect cherry moment.
- 草莓 — 我們的草莓味加糖清爽口感明亮，無疑是經典之作，一定會吸引大衆的喜愛。不太甜，不太酸——剛剛成熟。
- 菠蘿楊桃 — 甜菠蘿的香氣與楊桃的熱情柑橘味相結合，形成了明亮的風味融合，簡直是熱帶天堂。
- 芒果百香果 — 芒果和百香果充滿活力的熱帶風味。陽光普照的甜味與刺激提神的濃郁酸味相得益彰。
- 黑櫻桃 — 懷舊風味，煥然一新。我們的黑櫻桃平衡了成熟美味的甜味和淡淡的酸味，營造出完美的櫻桃時光。
Happy Thursday is sold in 12-pack variety packs, as well as 16-ounce Strawberry and 24-ounce Strawberry and Pineapple Starfruit singles. Ready to be opened, ready to be celebrated, each sip of Happy Thursday is a taste of that weekend feeling. Bubble-free, bright, fruity, and low ABV - the perfect spiked refresher for legal drinking age consumers.
歡樂星期四以 12 件裝的多款包裝出售，還有 16 盎司的草莓和 24 盎司的草莓和菠蘿楊桃單打出售。準備好開業了，準備慶祝了，每一口 “歡樂星期四” 都是一種週末的感覺。無氣泡、明亮、果味和低酒精度，是法定飲酒年齡消費者的完美刺激提神劑。
This new line will also be supported with a bright, social-first creative campaign from Droga5 that highlights the celebratory weekend feeling that can be unlocked with Happy Thursday. The creative campaign will be supported across TV, digital, earned, and out-of-home assets rolling out in April. Watch the new ad here.
這條新系列還將得到Droga5精彩的、以社交爲先的創意活動的支持，該活動強調了週末歡樂時光可以解鎖的歡樂週末的感覺。這項創意活動將在4月推出的電視、數字、收入和戶外資產中得到支持。觀看新廣告 這裏。
"Happy Thursday takes those serious weekday moments and delivers that refreshing weekend flavor, no matter what the calendar says," said Liz Cramton, marketing director of Happy Thursday at Molson Coors. "We're excited to introduce our new line of spiked refreshers to the world and kick off the weekend one day earlier in a bold, bubble-free way. Because when you have Happy Thursday, why wait for Friday?"
Molson Coors歡樂星期四營銷總監利茲·克拉姆頓說：“無論日曆上怎麼說，歡樂星期四都需要那些嚴肅的工作日時刻，都能帶來令人耳目一新的週末風味。”。 “我們很高興向全世界推出我們的全新補品系列，並提前一天以大膽、無氣泡的方式拉開週末的序幕。因爲當你有歡樂星期四的時候，爲什麼要等到星期五呢？”
To learn more about Happy Thursday, visit and follow us on social media at Instagram and Facebook.
要了解有關歡樂星期四的更多信息，請訪問 並在社交媒體上關注我們 Instagram 和 Facebook。
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canada, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White Belgian-Style Wheat Ale, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.
關於 MOLSON COORS 飲料公司
兩個多世紀以來，Molson Coors 一直在釀造能讓人們在生活中的所有時刻團結在一起的飲料。從 Coors Light、Miller Lite、Molson Canada、Carling 和 Staropramen 到庫爾斯宴會、Blue Moon 比利時白色小麥啤酒、Leinenkugel 的 Summer Shandy、Vizzy Hard Seltzer、Topo Chico Hard Seltzer、Simply Spiked Lemonade、Creemore Springs 等，莫爾森庫爾斯生產了一些有史以來最受喜愛和最具標誌性的啤酒品牌。雖然該公司的歷史植根於啤酒，但Molson Coors提供的現代產品組合不僅限於啤酒，包括起泡雞尾酒、罐裝葡萄酒、康普茶、蘋果酒等。
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
莫爾森庫爾斯飲料公司是一家上市公司，通過莫爾森庫爾斯北美和莫爾森庫爾斯歐洲運營，在紐約和加拿大證券交易所（TAP）上市。公司致力於提高行業標準，爲員工、消費者、社區和環境留下積極的印記，這反映在《我們的啤酒印記》和《2025 年可持續發展目標》中。要了解有關莫爾森庫爾斯飲料公司的更多信息，請訪問molsoncoors.com。
SOURCE Molson Coors Beverage Company
來源 Molson Coors 飲料公司
譯文內容由第三人軟體翻譯。