BYD's sales targets for the Dynasty series in 2024 are 1.7 million units and the Ocean series 1.6 million units, representing year-on-year growth of 13.9 percent and 15.7 percent, respectively, according to local media.
BYD (HKG: 1211, OTCMKTS: BYDDY) has set an internal sales target of 3.3 million BYD-branded vehicles in 2024, excluding overseas markets, according to a report in local media outlet LatePost yesterday.
BYD Group currently owns brands including BYD, Denza, Yangwang, and Fang Cheng Bao, with BYD-branded passenger vehicles including the Dynasty series and Ocean series.
BYD's sales targets for 2024 are 1.7 million units for the Dynasty series and 1.6 million units for the Ocean series, representing year-on-year growth of 13.9 percent and 15.7 percent, respectively, according to LatePost.
BYD sold 3.02 million new energy vehicles (NEVs) in 2023, with more than 95 percent contributed by the Dynasty and Ocean series models, the LatePost report noted.
Whether or not it can hold on to and increase the market share of the Dynasty and Ocean series will essentially determine BYD's sales performance in 2024, the report said.
In 2024, the company's full-year sales are expected to grow by more than 20 percent from 2023, BYD chairman and president Wang Chuanfu said in an investor communication session on March 27.
In overseas markets, BYD is targeting sales of 500,000 units in 2024 and 1 million units by 2025, Wang said.
BYD's targeted sales growth for the Dynasty and Ocean series in 2024 is lower than the overall growth rate, the LatePost report noted, adding that a person close to BYD's dealership system said the target is prudent.
In 2024, BYD's Dynasty lineup will accelerate store openings in underdeveloped regions, including counties, to increase channels by opening smaller, lower-cost stores, the report said, citing a person close to BYD's sales network.
In mid-2022, the BYD Dynasty lineup had about 900 stores, a number that has increased rapidly over the past three years, with more than 1,770 stores in the lineup as of today, according to LatePost.
BYD believes the market space for NEVs will expand further in 2024, and underdeveloped regions are expected to provide important incremental growth in sales, the report noted.
China's monthly NEV penetration rate topped 40 percent in 2023 and is expected to exceed 50 percent this year, Wang said at a conference held by the Guangdong provincial government on February 18.
However, on March 6, Wang said in a speech at the China EV 100 Forum that he estimated monthly NEV penetration could top 50 percent in the next three months.
BYD Mar sales breakdown: Song 78,490 units, Qin 40,569
據當地媒體報道，比亞迪2024年王朝系列的銷售目標爲170萬輛，海洋系列的銷量目標爲160萬輛，同比增長13.9％和15.7％。
據當地媒體LatePost昨天報道，比亞迪（HKG：1211，OTCMKTS：BYDY）已將2024年比亞迪品牌汽車的內部銷售目標定爲330萬輛，不包括海外市場。
比亞迪集團目前擁有比亞迪、騰勢、陽王和方成寶等品牌，比亞迪品牌的乘用車包括王朝系列和海洋系列。
根據LatePost的數據，比亞迪2024年的銷售目標是王朝系列的170萬輛和海洋系列的160萬輛，同比分別增長13.9％和15.7％。
LatePost的報告指出，比亞迪在2023年售出了302萬輛新能源汽車（NEV），其中95％以上是由王朝和海洋系列車型貢獻的。
報告稱，它能否保持並增加Dynasty和Ocean系列的市場份額，將基本上決定比亞迪在2024年的銷售表現。
比亞迪董事長兼總裁王傳福在3月27日的投資者溝通會上表示，到2024年，該公司的全年銷售額預計將比2023年增長20％以上。
王說，在海外市場，比亞迪的目標是在2024年銷售50萬輛，到2025年達到100萬輛。
LatePost報告指出，比亞迪2024年Dynasty和Ocean系列的目標銷售增長低於整體增長率，並補充說，一位接近比亞迪經銷商系統的人士表示，該目標是謹慎的。
報告援引一位與比亞迪銷售網絡關係密切的人士的話說，到2024年，比亞迪的王朝陣容將加快包括縣在內的欠發達地區的門店開業，通過開設規模較小、成本更低的門店來增加渠道。
根據LatePost的數據，在2022年年中，比亞迪王朝陣容擁有約900家門店，這一數字在過去三年中迅速增加，截至今天，陣容中有超過1,770家門店。
報告指出，比亞迪認爲，新能源汽車的市場空間將在2024年進一步擴大，預計欠發達地區的銷量將實現重要的增量增長。
王在2月18日廣東省政府舉行的一次會議上說，中國的新能源汽車月滲透率在2023年突破40％，預計今年將超過50％。
但是，3月6日，王在中國電動汽車100強論壇上的一次演講中表示，他估計未來三個月新能源汽車的月滲透率可能超過50％。
比亞迪3月銷量明細：宋78,490輛，秦40,569輛
