Glonghui, April 1 | BOC International released a research report stating that the target price was raised to HK$35.8 to maintain Haier Smart Home's “buy” rating, taking into account the gradual implementation of the policy, the improvement in profit in the North American market, the improvement in profits in the European market, the certainty of performance growth and the increase in dividend payout rates. The company's 2023 performance is in line with expectations, and dividends exceed expectations; the dividend plan that exceeds market expectations drives the company's stock price performance today. According to the report, Haier's high-end brand Casadi aims for double-digit growth in 2024: the company made strategic adjustments to the Casadi brand, which contributed double digits in revenue in 2023, including: 1) product upgrades, shifting from traditional single product upgrades to package upgrades, launching a new series and completing sales of 350,000 sets, and plans to continue to promote them in 2024; 2) increasing high-end user touchpoints: As of the first quarter of 2024, the company has entered 300 high-end shopping malls nationwide; 3) member management, by improving service and marketing efficiency to operate currently approximately 13 million users.