Facebook News Feature Set To Be Axed By Meta In US, Australia As It Scales Back On Political Content
Facebook News Feature Set To Be Axed By Meta In US, Australia As It Scales Back On Political Content
Meta Platforms Inc. (NASDAQ:META) will reportedly discontinue the Facebook News feature in the U.S. and Australia, effective early April. This move is part of the company's strategy to reduce its focus on news and political content.
據報道，Meta Platforms Inc.（納斯達克股票代碼：META）將在4月初停止在美國和澳大利亞的Facebook新聞專題。此舉是該公司減少對新聞和政治內容關注的戰略的一部分。
What Happened: The Facebook News tab, which was launched in 2019, will be removed from the U.S. and Australia, reported Bloomberg. This follows the feature's closure in the U.K., France, and Germany last year.
發生了什麼：彭博社報道，2019年推出的Facebook新聞選項卡將從美國和澳大利亞刪除。在此之前，該功能於去年在英國、法國和德國關閉。
Despite the discontinuation of the News tab, users will still be able to access news articles through links, and news organizations will retain the ability to post and promote their content on Facebook.
儘管 “新聞” 選項卡已停用，但用戶仍然可以通過鏈接訪問新聞文章，新聞機構將保留在Facebook上發佈和推廣其內容的能力。
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Meta's decision to scale back its news and political content is a response to years of criticism regarding its handling of misinformation and its potential role in political polarization.
Meta 決定縮減其新聞和政治內容，這是對多年來對其處理錯誤信息及其在政治兩極分化中的潛在作用的批評的回應。
Dani Lever, a spokesperson for Meta, clarified that the change will not affect posts from accounts that users choose to follow, but rather the system's recommendations.
Meta 發言人丹妮·利弗澄清說，這一變化不會影響用戶選擇關注的賬戶中的帖子，而是系統的建議。
This move is in line with Meta's ongoing efforts to address political content based on user feedback.
此舉符合 Meta 根據用戶反饋解決政治內容的持續努力。
Why It Matters: The decision to discontinue the Facebook News tab in the U.S. and Australia comes after Meta's earlier move to stop compensating news publishers for their content on the platform in these countries. This decision was part of Meta's broader strategy to reduce its focus on news content.
爲何重要：在美國和澳大利亞停用 Facebook 新聞選項卡的決定是在 Meta 早些時候停止向新聞出版商在這些國家的平台上發佈的內容提供補償之後做出的。這一決定是 Meta 減少對新聞內容關注的更廣泛戰略的一部分。
Despite these challenges, social media platforms like X, formerly Twitter, TikTok, and Facebook, remain a significant source of news for many users.
儘管面臨這些挑戰，但像X這樣的社交媒體平台（前身爲Twitter、TikTok和Facebook）仍然是許多用戶的重要新聞來源。
Meta's decision to scale back its news and political content could prompt news organizations to focus on alternative ways to attract an audience, such as search and newsletters, as suggested by media analyst Rick Edmonds.
正如媒體分析師裏克·埃德蒙茲所建議的那樣，Meta 縮減其新聞和政治內容的決定可能會促使新聞機構專注於吸引受衆的其他方式，例如搜索和時事通訊。
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Photo courtesy: Shutterstock
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譯文內容由第三人軟體翻譯。