MoonPie Drops Limited-edition 'Solar Eclipse Survival Kits' for April 8 Astronomical Event With an 'Outta This World' Solar Eclipse Campaign
MoonPie Drops Limited-edition 'Solar Eclipse Survival Kits' for April 8 Astronomical Event With an 'Outta This World' Solar Eclipse Campaign
'Official sponsor' of eclipse offers 'blackout boxes' of mini MoonPies
eclipse 的 “官方贊助商” 提供迷你 MoonPies 的 “遮光盒”
CHATTANOOGA, Tenn., March 26, 2024 /PRNewswire/ -- MoonPie, the original marshmallow sandwich and self-proclaimed "official sponsor" of the total solar eclipse on April 8, is going all-out to celebrate "the day the moon wins" with a special, limited-edition drop of "Solar Eclipse Survival Kits." The limited supply of custom "blackout boxes" of chocolate, vanilla or banana mini MoonPies are must-haves for eclipse watch parties, especially in the path of totality—locations where the moon's shadow completely covers the sun. MoonPie famously flexed on rival snack cake Hostess during the 2017 eclipse with a two-word tweet that went viral, sending MoonPie sales through the stratosphere.
田納西州查塔努加，2024 年 3 月 26 日 /PRNewswire/ — MoonPie是最初的棉花糖三明治，自封爲4月8日日日全食的 “官方贊助商”，將全力以赴地慶祝 “月球勝利之日”，贈送特別限量版 “日食生存套件”。限量供應的定製巧克力、香草或香蕉迷你 MoonPies 的 “遮光盒” 是日食觀賞派對的必備品，尤其是在全能之路——月影完全覆蓋太陽的地方。衆所周知，在2017年日食期間，MoonPie用兩個字向競爭對手的零食蛋糕Hostess大放異彩 推文 這風靡一時，使MoonPie的銷量席捲了平流層。
"The solar eclipse of 2017 was massive for us, but we knew we had to go even bigger this time," said Tory Johnston, vice president of sales and marketing at Chattanooga Bakery, Inc. "It's the day the moon wins, and the sun goes down! So we wanted to make something that got people as excited about the eclipse as we are."
查塔努加麪包店公司銷售和營銷副總裁托里·約翰斯頓說：“2017年的日食對我們來說是巨大的，但我們知道這次必須變得更大，這是月亮勝利和太陽下山的日子！因此，我們想做一些能讓人們和我們一樣對日食感到興奮的東西。”
To promote the importance of working MoonPie into eclipse-viewing plans, MoonPie has launched a social video campaign featuring the Sun versus the Moon in a spoofed professional wrestling match billed as "Sun vs. Moon '24: Brutality in the Totality." In the video, shot in the style of a pro wrestling trailer, two wrestlers portray the Sun and Moon. The brand is pitting the celestial bodies against each other in a cosmic rematch billions of years in the making.
爲了宣傳將MoonPie納入日食觀賞計劃的重要性，MoonPie發起了一場社交視頻活動，主題是一場虛假的職業摔角比賽，名爲”太陽與月亮 '24：整體中的殘酷。”在這段以職業摔角預告片風格拍攝的視頻中，兩名摔跤手描繪了太陽和月亮。該品牌在數十億年的宇宙複賽中讓天體相互對抗。
MoonPie's "Brutality vs. Totality" promotion comes on the heels of its "Alien Acquisition" campaign in which MoonPie became the first brand to advertise directly to aliens in order to corner the market on a new customer base. After months of research and collaboration with experts, MoonPie's advertising agency of record Tombras created a global outdoor campaign exclusively for non-human entities, in a language only aliens can understand.
MoonPie 的 “殘暴與全部” 促銷活動緊隨其後”收購外星人“在這次活動中，MoonPie成爲第一個品牌的品牌 直接向外星人做廣告 爲了在新的客戶群上壟斷市場。經過數月的研究和與專家的合作，MoonPie旗下的Tombras廣告公司以一種只有外星人能理解的語言，專門爲非人類實體制作了全球戶外活動。
The total solar eclipse will cross North America on Monday, April 8, passing over Mexico, the United States and Canada. A total solar eclipse occurs when the moon moves between Earth and the sun, totally blocking the sun's face. The next such event visible from the contiguous United States won't happen until Aug. 23, 2044.
日全食將於4月8日星期一穿越北美，飛越墨西哥、美國和加拿大。當月球在地球和太陽之間移動，完全擋住太陽的臉時，就會發生日全食。從美國本土看到的下一次此類事件要到2044年8月23日才會發生。
The limited-edition MoonPie solar eclipse survival kits are available at all Dollar Tree locations and at participating Walmart stores, as well as in select grocery stores and at moonpie.com while supplies last.
限量版MoonPie日食生存套裝在Dollar Tree的所有門店和參與活動的沃爾瑪門店以及部分雜貨店和moonpie.com上有售，售完即止。
About MoonPie
Chattanooga Bakery was founded in 1902 as a subsidiary of the Mountain City Flour Mill. A fourth generation, family-owned business, the company made nearly 100 snack cake and cookie items under the Lookout trademark, named after the popular residential and tourist community near Chattanooga, Lookout Mountain. In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie was born, and by the late 1930s was the bakery's #1 seller, a spot it still occupies today. For more information, visit moonpie.com.
關於 MoonPie
查塔努加麪包店成立於1902年，是山城麪粉廠的子公司。作爲第四代家族企業，該公司以Lookout商標生產了近100種零食蛋糕和餅乾，該商標以查塔努加附近的著名住宅和旅遊社區Lookout Mountain命名。1917年，在一位麪包店推銷員和一些阿巴拉契亞煤礦工人進行了集思廣益的交談之後，MoonPie誕生了，到1930年代末，它已成爲該面包店的 #1 賣家，至今仍佔據這一位置。欲了解更多信息，請訪問 moonpie.com。
Media Contact:
Laura Mansfield, APR
[email protected]
+1.865.599.9968
媒體聯繫人：
勞拉·曼斯菲爾德，APR
[電子郵件保護]
+1.865.599.9968
SOURCE MoonPie
來源 MoonPie
譯文內容由第三人軟體翻譯。