UNLOCK YOUR HAIR'S FULL POTENTIAL WITH NEW DOVE SCALP + HAIR THERAPY COLLECTION
UNLOCK YOUR HAIR'S FULL POTENTIAL WITH NEW DOVE SCALP + HAIR THERAPY COLLECTION
"For the Dove Scalp + Hair Therapy collection, our R&D team dedicated time to scientific development, while drawing upon decades of Dove research, to create a unique approach to scalp care that delivers clinically proven results," says The new premium range from Dove Hair is designed to visibly boost hair density and treat the source of beautifully growing hair – the scalp.
Dove Hair 的全新優質系列旨在顯著提高頭髮密度，並治療生長得漂亮的頭髮的來源——頭皮。
ENGLEWOOD CLIFFS, N.J., March 25, 2024 /PRNewswire/ -- Today, Dove announced the nationwide debut of its Dove Scalp + Hair Therapy Collection, a new premium range of products uniquely formulated to treat the source of beautifully growing hair – the scalp. Developed with dermatologists and backed by 65 years of Dove science and expert care, new Dove Scalp + Hair Therapy offers affordable, accessible and clinically proven results.
新澤西州恩格爾伍德克利夫斯，2024年3月25日 /PRNewswire/ — 今天，Dove宣佈其Dove Scalp + Hair Therapy系列在全國範圍內首次亮相，這是一種全新的優質產品，專爲治療生長良好的頭髮來源——頭皮而配製。全新的 Dove Scalp + 頭髮療法由皮膚科醫生開發，以 Dove 65 年的科學和專家護理爲後盾，可提供價格合理、易於獲得且經過臨床驗證的結果。
A preventative range designed to nourish, strengthen and transform hair from root to tip, the line's six products are formulated to provide visibly thicker, stronger and fuller hair, revolutionizing the Dove approach to hair care by boosting scalp and hair health with high-performance ingredients.
該系列的六種產品旨在從髮根到髮梢滋養、強健和轉化頭髮，其配方旨在提供明顯更濃密、更強壯和更飽滿的頭髮，通過使用高性能成分促進頭皮和頭髮健康，徹底改變了多芬的護髮方式。
"For the Dove Scalp + Hair Therapy collection, our R&D team dedicated time to scientific development, while drawing upon decades of Dove research, to create a unique approach to scalp care that delivers clinically proven results," says Beth Labrecque, Principal Scientist for Dove. "Most people used to overlook the scalp, not knowing that 99% of hair's natural nourishment and strength comes from the scalp1. Knowing that the hair bulb (papilla) is the living root of the hair follicle, we created formulas proven to enhance scalp health, thus promoting a nourished environment for hair follicles to thrive. For example, the Fullness Restore Density Boost Scalp Serum uses a blend of niacinamide (vitamin B3) to strengthen and moisturize the scalp barrier, peptides and zinc to nourish the follicle and fortify the roots, and glycerin to hydrate and help encourage a healthy scalp environment."
“對於Dove Scalp + Hair Therapy系列，我們的研發團隊致力於科學開發，同時借鑑多芬數十年的研究，創造了一種獨特的頭皮護理方法，可提供經過臨床驗證的效果，” 多芬首席科學家貝絲·拉布雷克說。 “大多數人過去常常忽視頭皮，不知道頭髮99％的天然營養和強度來自頭皮1。我們知道毛囊（乳頭）是毛囊的活根，因此我們開發了經證明可以增強頭皮健康的配方，從而爲毛囊的生長創造一個滋養的環境。例如，Fullness Restore Density Boost頭皮精華液使用煙酰胺（維生素B3）的混合物來增強和滋潤頭皮屏障，使用肽和鋅來滋養毛囊和強化根部，甘油來補水並幫助營造健康的頭皮環境。”
The Dove Scalp + Hair Therapy collection comes to market amid an ever-growing conversation regarding the connection between scalp health and hair health.
Dove Scalp + Hair Therapy系列上市，當時關於頭皮健康與頭髮健康之間關係的討論越來越多。
"We understand that women are increasingly prioritizing scalp care, recognizing it as a vital step in their hair health routine," says Brian Kennedy, Chief Operating Officer, Unilever North America Beauty and Wellbeing. "Dove is committed to providing affordable, effective products that are backed by science and proven to work, and we're proud to offer this collection as a clinically proven addition to your routine, no matter where you are in your scalp health journey."
“我們知道，女性越來越多地優先考慮頭皮護理，認爲這是她們日常頭髮健康的重要一步，” 聯合利華北美美容與健康首席運營官布萊恩·肯尼迪說。 “Dove致力於提供價格合理、有效的產品，這些產品有科學依據並被證明行之有效，無論您處於頭皮健康之旅的哪個階段，我們都很自豪能夠將該系列作爲臨床證明添加到您的日常護理中。”
The full Dove Scalp + Hair Therapy Density Boost range is designed to care for your hair from the scalp right through to the tips. Unlock your hair's full potential with the complete scalp care regimen, including:
完整的 Dove Scalp + Hair Therapy Density Boost 系列旨在呵護您的頭髮，從頭皮一直到發尖。使用完整的頭皮護理方案釋放頭髮的全部潛力，包括：
- Dove Scalp + Hair Therapy Fullness Restore Scalp Serum: Uses clinically proven ingredients – niacinamide (vitamin B3), glycerin, peptide and zinc – to strengthen the scalp's skin barrier and boost hair density. 89% of women saw thicker, stronger hair after using Dove Fullness Restore Scalp Serum.2
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Dove Scalp + Hair Therapy Clarifying Shampoo (best for oily, fine hair): Gentle enough for daily use and cleanses hair from root to tip without stripping the scalp.
- 90% of women experienced gentle cleansing and a refreshed, balanced scalp after using Dove Clarifying Shampoo.3
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Dove Scalp + Hair Therapy Strengthening Conditioner (best for oily, fine hair): Delivers silicones to the hair, protecting from premature breakage and helping to detangle.
- 75% agreed that hair felt thicker after using Dove Strengthening Conditioner.4
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Dove Scalp + Hair Therapy Hydrating Shampoo (best for dry hair): Uniquely designed to help maintain the scalp and hair's moisture balance.
- 92% of women agreed that scalp felt moisturized after using Dove Hydrating Shampoo.5
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Dove Scalp + Hair Therapy Hydrating Conditioner (best for dry hair): Works to hydrate and restore moisture and elasticity from root to tip, treating dry hair damaged by heat and styling.
- 90% of women experienced touchable soft hair after using Dove Hydrating Conditioner.6
- Dove Scalp + Hair Therapy Root Lift Spray: Contains a unique blend of ingredients that lift, plump and strengthen the root of hair for visible fullness and weightless, touchable volume.
- Dove Scalp + Hair Therapy Clarifying Foaming Scalp Scrub: A pre-cleansing scalp detox that gently rebalances the scalp and unclogs pores.
- Dove Scalp + Hair Therapy 豐盈修復頭皮精華：使用經臨床驗證的成分——煙酰胺（維生素 B3）、甘油、肽和鋅——來增強頭皮的皮膚屏障，提高頭髮密度。89% 的女性在使用 Dove Fullness Restore 頭皮精華後看到更濃密、更強壯的頭髮。2
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Dove Scalp + 頭髮療法淨化洗髮水 （最適合油性細髮質）：足夠溫和，適合日常使用，可從髮根到髮梢清潔頭髮，不會剝落頭皮。
- 90% 的女性在使用 Dove 淨化洗髮水後，體驗了溫和的清潔，頭皮煥然一新、均衡。3
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Dove Scalp + 護髮強化護髮素 （最適合油性、細膩的頭髮）：爲頭髮提供有機硅，防止過早斷裂並幫助梳理頭髮。
- 75% 的受訪者認爲，使用多芬強化護髮素後，頭髮感覺更濃密。4
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Dove Scalp + 頭髮療法保溼洗髮水 （最適合幹發）：設計獨特，有助於保持頭皮和頭髮的水分平衡。
- 92% 的女性認爲，使用多芬保溼洗髮水後，頭皮感覺滋潤。5
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Dove 頭皮 + 頭髮療法保溼護髮素 （最適合幹發）：從髮根到髮梢補水，恢復水分和彈性，治療因熱和造型而受損的幹發。
- 90% 的女性在使用 Dove 保溼護髮素後體驗到觸感柔軟的頭髮。6
- Dove Scalp + 頭髮療法根部提拉噴霧：含有獨特的成分混合物，可提拉、豐盈和強化髮根，帶來明顯的豐盈感和輕盈觸感的豐盈感。
- Dove 頭皮 + 頭髮療法淨化泡沫頭皮磨砂膏: 一種預清潔頭皮排毒劑，可溫和地重新平衡頭皮並疏通毛孔。
For those beginning their scalp health journey, or simply looking to understand what products are best for their personal scalp care needs, Dove has developed the Dove AI Scalp + Hair Therapist tool. Accessible via Dove.com, the Dove AI Scalp + Hair Therapist will recommend the best Dove Scalp + Hair Therapy products for you after learning about your hair type and goals via an interactive, 12 question assessment. Consult the Dove AI Scalp + Hair Therapist for your personalized regimen HERE.
對於那些剛開始頭皮健康之旅，或者只是想了解哪些產品最適合其個人頭皮護理需求的人，Dove 開發了 Dove AI Scalp + 頭髮治療師工具。Dove AI Scalp + Hair Therapy可通過Dove.com訪問，在通過互動的12個問題評估了解你的頭髮類型和目標後，將爲你推薦最好的Dove Scalp + Hair Therapy產品。請在此處諮詢 Dove AI Scalp + 頭髮治療師，了解您的個性化護理方案。
The Dove Scalp + Hair Therapy collection is now available at major retailers including Amazon, Target, Walmart, CVS, and Walgreens, in-store and online, for a suggested retail price of $9.99 per product.
Dove Scalp + Hair Therapy系列現已在亞馬遜、塔吉特、沃爾瑪、CVS和沃爾格林等主要零售商處有售，包括店內和線上，建議零售價爲每件產品9.99美元。
About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and 1⁄4 moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.
關於 Dove
Dove 於 1957 年在美國誕生，推出了 Beauty Bar，其獲得專利的溫和潔面乳和 1⁄4 保溼霜混合物。Dove 的傳統是以保溼爲基礎的，這並不能證明讓 Dove 從一家美容吧成長爲世界上最受歡迎的美容品牌之一的承諾。
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
女性一直是我們的靈感來源，從一開始，我們就完全致力於爲所有女性提供卓越的護理，並在廣告中倡導真正的美麗。Dove 相信美麗適合每個人。這種美麗應該是自信的源泉，而不是焦慮的來源。Dove的使命是激勵世界各地的女性與她們的外表建立積極的關係，並實現自己的美麗潛力。
For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:
65年來，Dove一直致力於在工作中拓寬對美的狹義定義。憑藉 “Dove Real Beauty Pledge”，多芬發誓要：
- Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
- Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
- Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.
- 以誠實、多元和尊重的態度描繪女性。我們精選不同年齡、身材、種族、髮色、類型和風格的女性。
- 描繪現實生活中的女性，零數字失真，所有圖像均得到她們所描繪的女性認可。
- 通過全球最大的自尊教育提供商 Dove Selfeem Project 幫助年輕人建立身體信心和自尊心。
About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.
關於聯合利華在北美的業務
聯合利華是美容與健康、個人護理、家庭護理、營養和冰淇淋產品的全球領先供應商之一，銷售額遍及190多個國家，每天有34億人使用產品。我們擁有12.7萬名員工，2023年創造了596億歐元的銷售額。
Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.
我們在北美的領先品牌包括 Dove、Hellmann's、Vaseline、Degree、Axe、Tresemme、Knorr、Magnum、Ben & Jerry's、Nutrafol、Liquid I.V.、Paula's Choice 和 Dermalogica。
For more information on Unilever U.S. and its brands visit:
有關美國聯合利華及其品牌的更多信息，請訪問：
Contact: [email protected]
聯繫人： [電子郵件保護]
1 C. R. Robbins - Chemical & Physical Behavior of Human Hair
2 An independent clinical trial with 74 women over a period of 90 days showed that 89% of women felt their hair was thicker and stronger.
3 Salon study with 40 women with thin, fine hair, 2023.
4 Salon study with 40 women with thin, fine hair, 2023.
5 Salon study with 40 women with dry, fine hair, 2023.
6 Salon study with 40 women with dry, fine hair, 2023.
1 C. R. Robbins——人類頭髮的化學和物理行爲
2 一項在90天內對74名女性進行的獨立臨床試驗顯示，89％的女性認爲自己的頭髮更濃密，更強壯。
3 2023年對40位頭髮稀疏細膩的女性進行的沙龍研究。
4 2023年對40位頭髮稀疏細膩的女性進行的沙龍研究。
5 2023年對40位頭髮乾燥細膩的女性進行的沙龍研究。
6 2023年對40位頭髮乾燥細膩的女性進行的沙龍研究。
SOURCE Dove Hair Care
來源 Dove Hair Care
譯文內容由第三人軟體翻譯。
