Harvest Snaps Introduces Kids Brand Extension at Expo West
Harvest Snaps Introduces Kids Brand Extension at Expo West
New Real-Fruit, Freeze-Dried Snacks are Set to Boost Sales and Reach Untapped Market
新的真水果凍幹零食將促進銷售並進入未開發的市場
FAIRFIELD, Calif., March 13, 2024 /PRNewswire/ -- Plant-based snack pioneer Calbee America is expanding its flagship brand to include kid-centered offerings, starting with an introduction of Harvest Snaps Kids Freeze-Dried Fruit Snacks at Natural Products Expo West. 100% whole fruit is the only ingredient in these single-serve snacks, which come in four delicious varieties: Apples, Strawberries, Grapes, and Bananas. Ripe and carefully selected (truly the cream of the crop!), each fruit is freeze-dried to preserve its powerful nutrients and natural sweetness. The crunchy and convenient snacks are completely free of added sugar, artificial flavors, colors and preservatives, plus Non-GMO and certified gluten free. Part of a five-count multipack (one for every school day!), they're great for adding a burst of flavor to lunches or fueling on-the-go adventures.
加利福尼亞州費爾菲爾德，2024年3月13日 /PRNewswire/ — 植物性零食先驅Calbee America正在擴大其旗艦品牌，將以兒童爲中心的產品包括在西部天然產品博覽會上推出Harvest Snaps兒童凍幹水果零食。100％全水果是這些一次性零食的唯一成分，有四種美味品種：蘋果、草莓、葡萄和香蕉。成熟且經過精心挑選（確實是最佳選擇！），每種水果都經過凍幹以保持其強大的營養和天然甜味。這些鬆脆又方便的零食完全不含添加糖、人工香料、色素和防腐劑，以及非轉基因和經認證的無麩質。五件裝多件裝的一部分（每個上課日一包！），它們非常適合爲午餐增添一抹風味或爲旅途中的冒險加油。
With the launch of Harvest Snaps Kids Freeze-Dried Fruit Snacks, Calbee is leveraging its brand equity as a leader in pulse-based snacks, along with its expanding production capabilities, to fill a gap in the marketplace for kid-friendly, real-fruit products with no additives. From a friendly sheep in a green grape to a darling yellow duck in a banana, the colorful packaging features furry farm friends and playful imagery designed to appeal to kids in the produce aisle and beyond. The lineup is now available for retailers nationwide to order and start carrying in July 2024 for an SRP of $6.99. Snap up the goodness!
隨着Harvest Snaps Kids凍幹水果零食的推出，Calbee正在利用其作爲豆類零食領導者的品牌資產以及不斷擴大的生產能力，填補不含添加劑的兒童友好型真正水果產品的市場空白。從一隻裝着青葡萄的友善綿羊到香蕉裏可愛的黃鴨，色彩繽紛的包裝上有毛茸茸的農場朋友和俏皮的圖案，旨在吸引農產品過道及其他地方的孩子們。該系列現在可供全國零售商訂購，並於2024年7月開始銷售，建議零售價爲6.99美元。搶購這些好東西！
Said Maiko Shimano, Calbee's director of marketing, "Real veggie nutrition has been at the heart of Harvest Snaps since day one, and it's time we added fruits to the mix! By introducing this kid-centered brand extension and launching these single-ingredient, freeze-dried fruit snacks, we aim to appeal to our current customers, while attracting new, health-conscious families to our products. We're excited for this opportunity to expand our core offerings and know it's just the beginning of what's to come."
Calbee的營銷總監島野舞子說：“從第一天起，真正的素食營養就一直是Harvest Snaps的核心，現在是我們在混合物中添加水果的時候了！通過推出這種以兒童爲中心的品牌擴展並推出這些單一成分的凍幹水果零食，我們的目標是吸引現有客戶，同時吸引具有健康意識的新家庭使用我們的產品。我們很高興有機會擴展我們的核心產品，也知道這僅僅是未來事情的開始。”
Also at Expo West, Calbee is sharing that it is rebranding its Selects lineup to be Crunchy Puffs. The new name and package refresh will help to better communicate how these tasty navy bean snacks deliver bold flavor and crunch to shoppers in the salty snack aisle. In addition, for show attendees, Calbee will be hosting a HapPEA Hour at their booth #5245 on March 14th and 15th from 4-6pm. The team will be serving a freshly brewed, co-branded I-PEA-A beer created with Heretic Brewing and made with Harvest Snaps' house-milled, farm-picked green peas as an ingredient.
同樣在西部世博會上，Calbee表示，它正在將其精選陣容更名爲Crunchy Puffs。新的名稱和包裝更新將有助於更好地傳達這些美味的海軍豆零食如何爲鹹味零食過道的購物者提供濃郁的味道和鬆脆感。此外，對於展會參與者，Calbee 將於 3 月 14 日在其 #5245 號展位舉辦 Happea Hour第四 還有 15第四 從下午 4 點到 6 點該團隊將供應一款由Heretic Brewing共同釀造的新鮮釀造的聯合品牌I-PEA-A啤酒，該啤酒以Harvest Snaps自制、農場採摘的青豆爲原料製成。
About Calbee America, Inc.
A snack pioneer for over 70 years, the Calbee team is passionate about making great-tasting, fun snacks that harness nature's gifts to support healthy lifestyles. Their Harvest Snaps family of better-for-you brands are made from nutrient-dense veggies as the #1 ingredient, while their legacy Japanese snacks bring popular Asian flavors to the salty snack aisle. Visit HarvestSnaps.com or CalbeeAmerica.com for more information and follow @harvestsnaps and @calbeeusa on social media.
關於 Calbee America, Inc.
作爲零食先驅者已有 70 多年，Calbee 團隊熱衷於製作美味、有趣的零食，利用大自然的天賦來支持健康的生活方式。他們的Harvest Snaps系列更適合你的品牌由營養豐富的蔬菜作爲 #1 成分製成，而他們的傳統日本零食則爲鹹味零食過道帶來了受歡迎的亞洲風味。訪問 HarvestSnaps.com 或 CalbeeAmerica.com 了解更多信息，並在社交媒體上關注 @harvestsnaps 和 @calbeeusa。
SOURCE Harvest Snaps
來源 Harvest Snap
譯文內容由第三人軟體翻譯。