According to the Zhitong Finance App, Hong Kong Science and Technology Exploration (01137) issued an announcement. In February 2024, the average daily total product order volume of HKTVMall and the market fell 10.9% month-on-month to HK$22.1 million. This decline can be attributed to the following factors: 1. The impact of the public and school principal holidays associated with the Lunar New Year occurred in mid-February 2024, which, unlike last year, occurred at the end of January 2023; 2. The strong Lunar New Year procurement activity that occurred in January 2024 did not continue during or after the Lunar New Year holiday period.

Despite this, several key operating indicators for February 2024 continued to reflect steady structural changes in consumer behavior, particularly compared with February 2023:1. The number of independent customers reached about 593,000 (February 2023:542,000); 2. The number of monthly active app users remained at around 1.58 million (February 2023: about 1.44 million).