MoviePass Insider Makes Offer for Subscription Service--Update
MoviePass Insider Makes Offer for Subscription Service--Update
DJ MoviePass Insider Makes Offer for Subscription Service--Update
DJ MoviePass Insider提出訂閲服務要約--更新版
By Jonathan Randles
喬納森·蘭德斯(Jonathan Randles)著
The man behind MoviePass's parent is angling to revive the theater-subscription service, days after its suspension.
MoviePass母公司的幕後黑手在暫停幾天後，正試圖重振這項影院訂閲服務。
Theodore Farnsworth, chairman and chief executive of MoviePass's majority shareholder Helios & Matheson Analytics Inc., is leading a group of investors on an offer to purchase the company's assets, a spokesman for Mr. Farnsworth said.
法恩斯沃斯的發言人説，MoviePass的大股東Helios&Matheon Analytics Inc.董事長兼首席執行長法恩斯沃斯(Theodore Farnsworth)正帶領一羣投資者提出收購該公司資產的要約。
On Sunday, Mr. Farnsworth stepped down as chief executive of Helios in connection with his consortium's offer for the assets of the public data-analytics company. The offer is for MoviePass, the company's other brands including the movie-time-listing service Movifone and a film-acquisition business called MoviePass Films, according to Mr. Farnsworth's resignation letter, a copy of which was reviewed by The Wall Street Journal.
週日，法恩斯沃思辭去了Helios首席執行長一職，原因是他的財團對這家上市數據分析公司的資產提出了收購要約。法恩斯沃斯的辭職信顯示，收購對象是MoviePass、該公司的其他品牌，包括電影時間列表服務Movifone和一家名為MoviePass Films的電影收購公司。“華爾街日報”(The Wall Street Journal)審閲了這封辭職信的副本。
Helios could receive competing offers for MoviePass and the rest of the company's assets, Mr. Farnsworth's spokesman said. MoviePass's parent on Friday said it was exploring all its options, including a potential sale of all its assets and said it "is unable to predict if or when MoviePass service will continue."
範斯沃斯的發言人説，Helios可能會收到競購MoviePass和公司其他資產的報價。MoviePass的母公司週五表示，該公司正在探索所有選擇，包括可能出售所有資產，並表示“無法預測MoviePass服務是否或何時會繼續”。
Mr. Farnsworth's proposal represents the latest twist in MoviePass's tumultuous run which culminated last week when the theater-subscription service said it was again being shut down because the company had failed to recapitalize the business.
範斯沃斯的提議代表了MoviePass混亂經營的最新轉折。上週，MoviePass的混亂局面達到頂峯，這家影院訂閲服務公司表示，由於公司未能對業務進行資本重組，它將再次被關閉。
MoviePass launched in 2017, letting subscribers watch a movie a day for a monthly fee of $9.99. The offer to let people watch many movies for little money attracted more than 3 million subscribers but the low price quickly proved unsustainable because the company reimbursed movie theaters the full ticket price.
MoviePass於2017年推出，允許訂閲者每天觀看一部電影，月費為9.99美元。讓人們花很少的錢看很多電影的服務吸引了300多萬訂户，但這個低價很快被證明是不可持續的，因為該公司向電影院退還了全部票價。
Helios hoped to make up the difference in price by selling user data. The company raised subscription prices, took on expensive short-term debt and reduced the number of movies users could see each month. But that didn't work.
Helios希望通過出售用户數據來彌補差價。該公司提高了訂閲價格，承擔了昂貴的短期債務，並減少了用户每月可以觀看的電影數量。但這並不管用。
In a message to subscribers posted on its website, MoviePass CEO Mitch Lowe wrote "we hope to find a path that will enable us to continue the service in the future."
MoviePass首席執行官米奇·洛(Mitch Lowe)在其網站上發佈的一封致訂户的郵件中寫道：“我們希望找到一條道路，使我們能夠在未來繼續提供這項服務。”
Ethan Millman and R.T. Watson contributed to this article
伊桑·米爾曼和R.T.沃森對本文也有貢獻
Write to Jonathan Randles at Jonathan.Randles@wsj.com
寫信給喬納森·蘭德斯(Jonathan Randles)：Jonathan.Randles@wsj.com
(END) Dow Jones Newswires
(完)道瓊通訊社
September 17, 2019 12:03 ET (16:03 GMT)
2019年9月17日東部時間12：03(格林尼治標準時間16：03)
Copyright (c) 2019 Dow Jones & Company, Inc.
版權所有(C)2019年道瓊斯公司。
譯文內容由第三人軟體翻譯。