Next TuesdayapplesThe annual Science and Technology Spring Festival Gala is about to be held to officially launch the iPhone 11 and other products. There isn't much suspense about this year's three iPhone 11 phones. Other than the obvious changes in the camera, the other designs have not changed much, and major changes will have to be made to the iPhone 12 phones in 2020.

The iPhone 11 has already entered the lead time. According to supply chain sources, this year's iPhone 11 has dropped 10% in production costs, mainly because this year's new model is largely similar to last year's model, and the internal design is at least 70% the same, which is conducive to cost reduction.

However, there are many factors that can reduce BOM costs in the supply chain. Apart from general design, in fact, the prices of important chips such as memory and flash memory have also been reduced this year; they will also affect the BOM cost of iPhone 11 phones.

Judging from the dismantling of high-end phones such as the iPhone XS last year, the BOM cost is no more than 4,000 yuan at most, but the average price is over 8,000 yuan. It is also normal for high-end models to exceed 10,000 yuan. Apple is very profitable, while the 10% cost reduction is almost 400 yuan. The impact is still huge.

However, Apple has no intention of making a profit to consumers on the cost of more than 400 yuan saved from the supply chain. The latest news shows that the prices of this year's iPhone 11 models will still maintain the prices of last year, starting at 749, 999, and 1,099 US dollars, respectively.

Domestic prices are not known yet, but because of exchange rate fluctuations, it is a good thing that domestic prices can not rise this year.