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Popular Coffee Collection To Boost Ohio Wellness Company's Position In Market

Popular Coffee Collection To Boost Ohio Wellness Company's Position In Market

熱門咖啡系列將提高俄亥俄州健康公司的市場地位
Benzinga ·  2023/12/07 02:38

Ohio-based Better For You Wellness, Inc. (OTC:BFYW) announced on Tuesday the successful closure of its previously announced asset purchase agreement with The Ideation Lab, LLC and its subsidiaries.

總部位於俄亥俄州的Better For You Wellness, Inc.(場外交易代碼:BFYW)週二宣佈,其先前宣佈的與The Ideation Lab, LLC及其子公司的資產購買協議成功結束。

This deal marks a significant milestone for the company, positioning it for growth in the $1.5 trillion wellness industry, BFYW said.

BFYW表示,這筆交易標誌着該公司的一個重要里程碑,爲其在1.5萬億美元的健康行業的增長做好了準備。

The Ideation Lab, founded in 2019, has been at the forefront of innovation in various wellness segments, including functional beverages, skincare, personal care, pet lifestyle and women's mental wellness products.

Ideation Lab成立於2019年,一直處於各個健康領域創新的最前沿,包括功能性飲料、護膚、個人護理、寵物生活方式和女性心理健康產品。

TIL has distinguished itself through visionary leadership and centralized administrative operations, ensuring optimal efficiency in its endeavors.

TIL憑藉富有遠見的領導力和集中的管理運營而脫穎而出,確保了其工作的最佳效率。

The Transaction

這筆交易

The transaction is valued at $3 million and it leverages BFYW series A preferred shares.

該交易價值300萬美元,利用的是BFYW A系列優先股。

The issuance of 300,000 series A preferred shares, priced above market at $0.01 per share, ensures minimal shareholder dilution.

發行30萬股A系列優先股,定價高於市場,每股0.01美元,可確保股東攤薄幅度降至最低。

In return, BFYW gains perpetual rights to TIL's impressive portfolio of brands, including the highly coveted Stephen James Curated Coffee Collection (SJCCC).

作爲回報,BFYW獲得了TIL令人印象深刻的品牌組合的永久版權,包括備受追捧的斯蒂芬·詹姆斯精選咖啡系列(SJCCC)。

The APA also encompasses key sales agreements, contracts, customer and vendor agreements, formulas, intellectual property, inventory, equipment and centralized administrative operations, which particularly excel in the consumer packaged goods sector.

APA還包括關鍵銷售協議、合同、客戶和供應商協議、配方、知識產權、庫存、設備和集中管理業務,這些在包裝消費品領域尤其出色。

In accordance with the APA, BFYW will not assume TIL liabilities of more than $1.3 million or take possession of the legal entities or bank accounts or lease obligations.

根據APA,BFYW不會承擔超過130萬美元的TIL負債,也不會佔有法人實體或銀行賬戶或租賃債務。

Why It Matters

爲什麼重要

SJCCC, a premium coffee brand has already secured sales channels at Kroger, Amazon, various resorts, retailers and boutiques.

高端咖啡品牌SJCCC已經在克羅格、亞馬遜、各種度假村、零售商和精品店獲得了銷售渠道。

SJCCC's Kroger sales encompass a diverse range of globally sourced whole bean dark, medium, and light roasts, with the company's K-Cups and Nitro Cold Brew undergoing evaluation by multiple national retailers.

SJCCC的克羅格銷售包括各種全球採購的全豆深色、中度和輕度烘焙食品,該公司的K-Cups和Nitro Cold Brew正在接受多家全國零售商的評估。

Ian James, CEO of BFYW praised the transaction.

BFYW首席執行官伊恩·詹姆斯對這筆交易表示讚賞。

"This is a pivotal day for BFYW and its shareholders," James said. "The closure of The Ideation Lab deal secures perpetual rights to divisions and brands, including the exceptional Stephen James Curated Coffee Collection brand."

詹姆斯說:“對於BFYW及其股東來說,這是關鍵的一天。”“The Ideation Lab交易的完成確保了各部門和品牌的永久權利,包括卓越的Stephen James Curated Collection品牌的永久版權。”

What's Next

下一步是什麼

TIL's expansion plans include penetrating major grocery chains, retailers, and resorts, amplifying its market reach.

TIL的擴張計劃包括滲透主要的雜貨連鎖店、零售商和度假村,擴大其市場覆蓋範圍。

"We foresee significant synergies in functional beverage, mental wellness, snacks, personal care, and pet lifestyle lines in retail and hospitality," James continued. "This transaction holds tremendous potential to enhance shareholder value and achieve profitability in the near future."

詹姆斯繼續說:“我們預計,零售和酒店業的功能性飲料、心理健康、零食、個人護理和寵物生活方式系列將產生顯著的協同效應。”“這筆交易具有在不久的將來提高股東價值和實現盈利的巨大潛力。”

BFYW Price Action

BFYW 價格行動

Better For You Wellness' shares traded 11.72% lower at $0.0057 per share at the time of writing on Wednesday morning.

在週三上午撰寫本文時,Better For You Wellness的股價下跌11.72%,至每股0.0057美元。

Photo: Courtesy of krakenimages on Unsplash

照片:由 Unsplash 上的 krakenimages 提供

譯文內容由第三人軟體翻譯。


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