Boxed Water National Survey Reveals Recycling Apathy Among Gen Z/Millennials
Boxed Water National Survey Reveals Recycling Apathy Among Gen Z/Millennials
As jurisdictional plastic bans roll out across the country, new data emphasizes the need to deal with front-end consumerism of single-use plastic vs. back-end recycling.
隨着司法管轄區塑料禁令在全國範圍內出臺，新的數據凸顯了應對一次性塑料與後端回收的前端消費主義的必要性。
HOLLAND, Mich., Dec. 5, 2023 /PRNewswire/ -- Boxed Water — the most renewable brand in the water aisle — conducted a deep dive on American consumer perceptions around recycling and the impacts of single-use plastic. In partnership with Researchscape International, 1,016 participants were interviewed from November 3-6, 2023.
密歇根州荷蘭，2023 年 12 月 5 日 /PRNewswire/ — 盒裝水 ——水上通道中最可再生的品牌——深入探討了美國消費者對回收的看法以及一次性塑料的影響。與Researchscape International合作，於2023年11月3日至6日對1,016名參與者進行了採訪。
The survey revealed surprising generational apathy toward recycling. Although 82% of those polled are "somewhat" or "very" worried about the impact of single-use plastic, just a little over half (58%) actively recycle. The least likely to recycle: Gen Z. Specifically, 67% of Boomers "often" or "always" recycle compared to 44% of Gen Z who "often" or "always" recycle. Continuing the linear trajectory, millennials come in at 50% and Gen Xers are at 59%.
調查顯示，一代人對回收的冷漠態度令人驚訝。儘管有82％的受訪者 “有點” 或 “非常” 擔心一次性塑料的影響，但只有略超過一半（58％）的人積極回收利用。 這個 最少 很可能 到 回收： 世代 Z。 具體而言，67％的嬰兒潮一代 “經常” 或 “總是” 回收利用，而Z世代 “經常” 或 “總是” 回收的這一比例爲44％。延續線性軌跡，千禧一代佔50％，X世代佔59％。
The top cited barriers to recycling rank as follows: 1) Just because it goes in the recycling bin does not mean it gets recycled (43%); 2) Lack of convenience (33%); and 3) Confusion about what can be recycled (28%). (The data were weighted to the U.S. population by nine demographic questions. The credibility interval for questions were answered by all respondents is plus or minus four percentage points.)
最常被提及的回收障礙排名如下：1）僅僅將其放入回收箱並不意味着可以回收利用（43％）；2）缺乏便利（33％）；3）對可以回收的東西感到困惑（28％）。(這些數據是通過九個人口統計問題對美國人口進行加權的。所有受訪者回答問題的可信區間爲正負四個百分點。）
"In our interpretation, Gen Z may not be apathetic as much as they are potentially more aware of the declining — and abysmally low — recycling rates in the U.S.," noted Kavita Shah, VP of Marketing at Boxed Water. "This data actually supports the need to significantly reduce consumption — as we are seeing with bold single-use plastic bans in Massachusetts and airports like SFO and LAX."
盒裝水營銷副總裁Kavita Shah指出：“根據我們的解釋，Z世代可能並不冷漠，因爲他們可能更加意識到美國的回收率下降——而且非常低。”。“這些數據實際上支持了大幅減少消費的必要性——正如我們在馬薩諸塞州以及舊金山國際機場和洛杉磯國際機場等機場大膽實施的一次性塑料禁令所看到的那樣。”
In September of this year, Massachusetts became the first state to ban purchase of single-use plastic bottles by state agencies. Currently, the City of Irvine, CA., is considering a ban on single-use plastic for local businesses. San Francisco International Airport (SFO) was the first airport to ban the sale of single-use plastic water bottles and bags in 2021 — with Los Angeles International Airport (LAX) following SFO's lead this year.
今年9月，馬薩諸塞州成爲第一個禁止州機構購買一次性塑料瓶的州。目前，加利福尼亞州爾灣市正在考慮禁止本地企業使用一次性塑料。舊金山國際機場（SFO）是2021年第一個禁止銷售一次性塑料水瓶和水袋的機場，洛杉磯國際機場（LAX）今年效仿 SFO。
These bans seem to come in response to insurmountable recycling challenges. According to a new Greenpeace USA report, plastic recycling rates are dropping. Only 5%-6% of the plastic consumed in the US in 2021 was recycled. The report also discovered that no plastic — not even beverage bottles, one of the most prolific items thrown into recycling bins — meets the threshold to be called "recyclable" according to standards set by the Ellen MacArthur Foundation New Plastic Economy Initiative.
這些禁令似乎是爲了應對不可克服的回收挑戰。根據美國綠色和平組織的最新報告，塑料回收率正在下降。2021年美國消費的塑料中只有5％-6％被回收利用。該報告還發現，根據艾倫·麥克阿瑟基金會新塑料經濟倡議設定的標準，沒有任何塑料符合被稱爲 “可回收” 的門檻，即便是丟入回收箱的最多產物品之一的飲料瓶也是如此。
"Simply, we cannot keep up. Recycling plastic in the U.S. has become that Sisyphean task of pushing a rock uphill," added Boxed Water Chief Revenue Officer, Robert Koenen. "US perceptions are actually tracking with the reality of plastic and aluminum recycling."
“簡而言之，我們無法跟上。在美國回收塑料已成爲 Sisyphean 的任務，那就是將石頭推上坡。” Boxed Water 首席營收官羅伯特·科寧補充說。“美國的看法實際上與塑料和鋁回收的現實相吻合。”
Important to note, while aluminum and plastic recycling rates continue to decline, carton recycling is on the rise — this year by 7%. As of the start of 2023, 78.6 million U.S. households — approximately 62% of the U.S. — can recycle food and beverage cartons through local recycling programs.
值得注意的是，儘管鋁和塑料的回收率持續下降，但紙箱回收率卻在上升——今年增長了7％。截至2023年初，7,860萬美國家庭——約佔美國的62％——可以通過當地的回收計劃回收食品和飲料紙盒。
The online survey of 1,016 U.S. adults aged 18 and up was conducted from November 3 to 6, 2023. The data were weighted to the U.S. population by nine demographic questions. The credibility interval for questions were answered by all respondents is plus or minus four percentage points.
這項在線調查於2023年11月3日至6日對1,016名18歲及以上的美國成年人進行。這些數據是通過九個人口統計問題對美國人口進行加權的。所有受訪者回答問題的可信區間爲正負四個百分點。
Founded in 2009, Boxed Water was the first to offer an alternative to single-use plastic water bottles which are consumed at the rate of 50 billion per year in the U.S. Today, the brand continues to lead the water category with the most renewable packaging compared to plastic and aluminum, as verified by an ISO certified Life Cycle Analysis conducted by Anthesis.
Boxed Water 成立於 2009 年 是第一個提供一次性塑料水瓶替代品的公司，在美國每年消耗500億個塑料水瓶。如今，與塑料和鋁相比，該品牌以最可再生的包裝繼續在水類產品中處於領先地位，Anthesis進行的 ISO 認證生命週期分析證實。
Boxed Water cartons are 92% plant based (including the cap), all sourced from sustainably harvested pines and tree pulp waste. Cartons are filled with (8-step) purified water close to the source out of two purification centers near Grand Rapids, Michigan and Salt Lake City, Utah. This year the brand also achieved CarbonNeutral Product Certification on their 500mL cartons.
盒裝水 紙箱有 92% 是植物性的（包括瓶蓋），全部來自可持續收穫的松樹和樹漿廢物。在密歇根州大瀑布城和猶他州鹽湖城附近的兩個淨化中心的水源附近，紙箱裏裝滿了（8 步）純淨水。今年，該品牌還實現了碳中和 他們的 500 毫升紙箱上有產品認證。
With a philosophy of Boxed Water is Better, Refill is Best, the conscious water brand focuses their distribution in areas where refill may be challenged, hospitality, dining, travel, sporting arenas, entertainment venues, etc. (The carton is refillable/resealable.)
本着 “盒裝水更好，再裝最好” 的理念，這個有意識的水品牌將其分銷重點放在可能存在補水挑戰的領域，包括酒店、餐飲、旅遊、體育場館、娛樂場所等（紙箱可以再裝/可重新密封）。
All about the trees, Boxed Water is committed to their reforestation efforts. Part of the 'soul' of the Boxed Water brand is the "You Post, We Plant" social movement. Boxed Water has planted more than 1.4 million trees to support essential reforestation efforts in areas affected by wildfires and other natural threats through their partnership with the National Forest Foundation (NFF). They are also engaged in urban tree planting initiatives with One Tree Planted in the Bay Area, CA; New York City, NY: Inglewood, CA., Boston, MA. and Orlando, Fl.
關於樹木的一切，盒裝水 致力於他們的植樹造林工作。盒裝水 “靈魂” 的一部分 品牌是 “You Post，We Plant” 的社交運動。盒裝水 通過與國家森林基金會（NFF）的合作，已種植了超過140萬棵樹，以支持受野火和其他自然威脅影響的地區進行必要的重新造林工作。他們還參與城市植樹計劃，在加利福尼亞州灣區、紐約州紐約市：加利福尼亞州英格爾伍德、馬薩諸塞州波士頓和佛羅里達州奧蘭多種植一棵樹。
ABOUT BOXED WATER
Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water is the most sustainable brand on the market, at 92% renewable with its plant-based packaging and cap. All of Boxed Water's cartons source paper from trees in well-managed forests – where new trees are continuously planted to replace the ones harvested – and are shipped flat to reduce the number of trucks required for transportation. Boxed Water also fills water close to the source and the consumer to reduce its carbon footprint, and all cartons are 100% recyclable, refillable, and BPA free. Boxed Water is a proud member of 1% For The Planet and partner of the National Forest Foundation, One Tree Planted and Ocean Blue Project. The simple act of choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered in Holland, Michigan with filling locations in Michigan and Utah.
關於盒裝水
盒裝水 成立之初堅信可持續性至關重要，目的是改變包裝水的運輸、銷售和享用方式。盒裝水是市場上最可持續的品牌，採用植物基包裝和瓶蓋，其可再生能源含量爲92％。Boxed Water 的所有紙箱都從管理良好的森林中的樹木中提取紙張，在那裏不斷種植新樹以取代收穫的樹木，並採用平裝運輸，以減少運輸所需的卡車數量。盒裝水還可以在水源和消費者附近灌水，以減少碳足跡，而且所有紙箱都是 100% 可回收的、可再填充的，並且不含雙酚 A。Boxed Water 很榮幸地成爲 1% For The Planet 的成員，也是國家森林基金會、“一棵樹種植” 和 “海洋藍項目” 的合作伙伴。選擇盒裝水這一簡單舉動就表明了可持續發展至關重要。Boxed Water 總部位於密歇根州霍蘭，在密歇根州和猶他州設有灌裝地點。
Media Contact:
Erinn Lynch
[email protected]
805-570-0990
媒體聯繫人：
艾琳·林奇
[電子郵件保護]
805-570-0990
SOURCE Boxed Water Is Better
來源：盒裝水更好
譯文內容由第三人軟體翻譯。