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潮讯 | RIMOWA上海兴业太古汇精品店启幕,麦卡伦首度牵手西岸艺博会,安踏北京王府井旗舰店全新升级开业,珠宝腕表收藏平台The 1916 Company成立

News | RIMOWA Shanghai Industrial Taikoo Hui boutique opened, McCarran joined hands for the first time at the West Coast Art Fair, Anta Beijing Wangfujing flagship store was upgraded and opened, and The 1916 Company, a jewelry and watch collection platfor

cls.cn ·  Nov 16, 2023 12:57

The store has a full range of RIMOWA (RIMOWA) iconic products, and also has a customer service center to provide customers with professional maintenance services.

01

RIMOWA Shanghai Xingye Taikoo Hui boutique opens

With its growing influence in the Chinese market, RIMOWA (RIMOWA) announced the opening of a new boutique in Taikoo Hui, Shanghai. Located in a prime location in Taikoo Hui, Jing'an District, the new boutique continues its iconic design style and presents a range of classic items. The 125-square-meter store has a modern exterior design and follows the brand's recognizable minimalist aesthetic.

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The store has a full line of RIMOWA (RIMOWA) iconic products, whether it's the Original Series and Classic series suitcases made of aluminum-magnesium alloy with a groove design, the Never Still series bags, or other latest travel companions, all showing the brand's exquisite heritage of craftsmanship.

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In addition, the store also has a customer service center to provide customers with professional maintenance services, from rollers and luggage locks to handles, to ensure that every RIMOWA (RIMOWA) luggage accompanies the customer on a lifelong journey. The sticker wall inside the store showcases RIMOWA (RIMOWA)'s unique color sticker set, which aims to make the store design more complete, add fun and viewability, and provide customers with an unparalleled shopping experience.

02

McCarran joined hands for the first time at the West Coast Art Fair

The Macallan (The Macallan), a world-renowned Scottish single malt whiskey brand, “met” the West Coast Art Fair for the first time this year. As an official partner, it sponsored and participated in West Bund Voice, the official forum section of this year's art fair, presenting exciting conversations and showing the “new life” of the integration of brand and art design.

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On the scene of this year's art fair, Macallan showcased his new work, Yingzuan, and “met” art design practitioners and enthusiasts in the name of art, bringing a rich journey that inspired the “new students” of art. Combining the brand's exquisite winemaking techniques and harmoniously blending Scottish and Spanish culture and flavors, Macallan has created another masterpiece of excellent quality whiskey. A visual packaging illustration created by award-winning Chinese illustrator Sija Hong (Liulian) was also presented at this year's West Coast Art Fair.

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The illustration uses clear visual symbols to interpret the dazzling moment of Yingzuan's birth: red symbolizes passionate Spain, blessed with a unique natural environment that nourishes vigorous life, just like Andalusian horses running freely under the hot sun, starting from the Herez region, the hometown of high-quality sherry that nurtures its own oak barrels; when “meeting” the hometown of Macallan represented by blue — the ancient and romantic region of Scotland's Speicer region, the natural color of the wine, like colorful peacock wings, “blossomed”。 From Spain's Jerez region to Scotland's Speicer region, from outstanding sherry oak barrels to outstanding quality whiskey liquor, the two worlds “met” for the first time. The two forces nurtured a fusion, and the two forces nurtured a “new life” through this.

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At this year's West Coast Art Fair, Eddington China's Chief Marketing Executive, Joyce Deng (Joyce Deng), famous writer and curator Zhu Yujie, and famous artist Ni Youyu, discussed in depth the topic of “A Modern Encounter of Eastern and Western Aesthetics” on the official forum section West Bund Voice to explore in depth what kind of “new life” possibilities will bring to contemporary lifestyles.

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03

Anta Beijing Wangfujing flagship store has been upgraded and opened

On November 12, Anta Beijing Wangfujing flagship store officially opened after a new upgrade. The reopening of Anta's flagship store in Wangfujing in Beijing is a milestone in the launch of Anta's new retail image. It marks the implementation of Anta's 2023-2026 core strategy of “focus on the mass circuit” and “brand improvement”, as well as the comprehensive upgrade of Anta's retail system.

In order to welcome the upcoming 2024 Paris Olympics, Anta Beijing Wangfujing flagship store aims to create a flagship store façade where Oriental culture and European passion collide, with the theme concept of “Looking forward to triumph, paying tribute to victory”. It is Anta's first flagship store with a new space design in 2023. Judging from the exterior, the store used the brickwork of Beijing Desheng Gate to combine the shape of the Arc de Triomphe in Paris to create Anta's triumphal gate on the façade, symbolizing Anta's triumphal return at the upcoming Paris Olympics starting from Beijing with Chinese Olympians. Furthermore, the design of the store is an artistic interpretation of the English first letter “A” of Anta ANTA at the front of the main façade, while incorporating the iconic Olympic representative element of the circular runway. Under the glass tiles and unique lighting design, the nine runways stand out. Meanwhile, the 11 front and side windows focus on the highlights of the Anta brand joining hands with many Chinese Olympic teams over the years to compete in the Olympics.

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The design of the upper and lower floors of the store is inspired by future sports technology laboratories, highlighting the movement of metal and acrylic materials, creating a sports space where technology and fashion coexist. The focus device “Vibrating Light Track” at the entrance on the first floor became the visual highlight of the spatial structure. It is made of streamlined metal materials and acrylic lamps, setting the tone for sports and technology through the use of light and sound. The second floor continues the technological style, using matte acrylic as the main material to build a modern laboratory, creating a futuristic environment, combined with the 360° Olympic champion display Nakashima to provide customers with an immersive Olympic experience. The last third floor is the Anta Sports Exhibition Space Anta Sports Museum, dedicated to passing on the history and culture of the brand's sports.

Anta recently unveiled its core strategy for 2023-2026: focusing on popular professional sports tracks, focusing on “professional breakthroughs and brand improvement”. A major focus of the new strategy is to update the retail system and fully expand quality channels to serve a wider range of consumers. Therefore, according to Anta's new store type plan, its stores will be divided into five major levels: Olympic Stadium Level, Olympic Hall Level, Elite Level, Standard Level, and Basic Level. The Beijing Wangfujing flagship store is the first “Olympic Hall” image store. It is a new type of exclusive business format created by Anta by making full use of its exclusive Olympic resources and brand memory.

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Under the new store model plan, Anta will also launch more store formats to meet the needs of different categories of consumers. SNEAKER VERSE is different from the general sports brand store style. It uses innovative product technology and digital elements, returns to the essence of sneakers, and uses the concept of “human shoe in one” and “second skin with shoes as feet” to create an immersive and futuristic consumer experience for every sneaker enthusiast. As a new store format that integrates front-court basketball courts and back-court retail stores, the purpose of the store is to create a dynamic, creative, and socially interactive space. The front basketball court provides basketball challenges and skill training facilities. The back court retail store area focuses on integrating basketball culture and fashion elements, showing a unique basketball atmosphere and providing consumers with a variety of choices.

04

The 1916 Company, a jewelry and watch collection platform, was established

The 1916 Company was recently founded. By merging WatchBox, Govberg, Radcliffe, and Hyde Park Jewelers into a new brand, the world's leading global platform and community integrating high-end watches, jewelry, education and experience, it forms the world's leading global platform and community integrating high-end watches, jewelry, education and experience. The new brand founded by The 1916 Company combines the primary and secondary markets, and has more than 20 boutiques and lounges in major watch markets around the world.

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Founded in 2017 by Danny Govberg, Justin Reis, and Tay Liam Wee, Watchbox aims to digitally enhance the customer experience of collecting, selling, trading, and learning while meeting like minded watch enthusiasts. The 1916 Company goes one step further in this mission, providing collectors with a passionate and trustworthy global partner, while supplying new and collectible used watches, high-end jewelry, a dynamic media platform, and lounges and boutiques around the world supported by a dedicated team of client advisors.

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The 1916 Company is now one of the world's most important luxury watch and jewellery retailers. It has merged the world's largest second-hand watch trading platform with three jewelers to form a powerful partnership. The company currently has 8 multi-brand salons and 5 single-brand boutiques in Philadelphia and Ardmore, Pennsylvania; Baltimore and Towson, Maryland; Newark, Delaware; Denver, Colorado; Newport Beach, California; and Scottsdale, Arizona.

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In addition to these locations, The 1916 Company also has lounges in Switzerland, Shanghai, China, Hong Kong, Singapore, Dubai, and New York, Los Angeles, Miami, and Boca Raton in the US. The 1916 Company's inventory of used watches worth over $200 million can all be purchased online or offline, focusing on the rarest and most collectible watches, as well as the world of independent watches with a strong sense of craftsmanship.

The 1916 Company also officially announced that it has joined Rolex's official certified pre-owned watch program. Starting November 1, official Rolex certified used watches will be fully launched (Govbergwatches.com and radcliffejewelers.com), while showcases for officially certified Rolex used watches will be set up at the company's authorized Rolex retail outlets. At the same time, used Rolex watches will not be presented on the official WatchBox website.

The translation is provided by third-party software.


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