Financial Associated Press, October 28 (Editor Liu Yue)Huawei mobile phones have made a strong comeback, throwing a "depth bomb" into the entire consumer electronics industry. Huawei's mobile phone sales rose 37 per cent in the third quarter compared with the same period a year earlier, thanks to the new Mate60 series, according to a report by Counterpoint, an international research firm.Huawei has the strongest growth momentum since September.The share of sales also increased from about 10% before the release of the Mate60 series to 19.4% of the W40 (October 2-October 8).Rank first in the domestic market.

After years of malaise, downstream suppliers ushered in the dawn, Huawei mobile phone concept stocks have become an outlet for capital speculation and venting, and wealth has swept the stock market.Huali Chuangtong, which announced a total of nearly 500 million orders this week, has its biggest share price gain of 190% so far by the end of August.，The shares of Jierong Technology and Huaying Technology have risen nearly four-fold and nearly two-fold respectively over the same period. The former fruit chain Oufeiguang "Real Hammer" has made a comeback with Huawei, and the share price has risen nearly 100% since the end of September.

Huawei's counterattack and Apple Inc's counterattack occurred almost at the same time.In the 38th week of Apple Inc's launch of the iPhone 15 series, Huawei still maintained a strong upward trend, with weekly sales exceeding 920000 units, making it the only domestic mobile phone brand to grow that week.. The team of analysts at investment bank Jeffery saidHuawei has now taken the position of market leader in China from Apple Inc.. The iPhone 15 didn't sell as well as the previous generation, and sales fell by even more double digits.

In retrospect, about 1000 days have passed since Huawei first lost No. 1 in China in the fourth quarter of 2020. Three years later, Huawei threw Wang fried in silence. It is worth mentioning that analysts pointed out thatHuawei's "first" is obviously more expensive this time, and Huawei's new flagship phones are all high-end models priced at more than 5000 yuan.He Gang, chief operating officer of Huawei's terminal business, told the Financial Associated Press in March."in the high-end mobile phone market, Huawei is the only one who may have a hard fight with Apple Inc."Huawei aims to ship 60 million-70 million smartphones by 2024, according to sources quoted by Interface News.

▌ Huawei set off an upsurge of A-share speculation: Jierong Technology and Huali Chuangtong "hear the sound and move first", the real hammer stock "O'Feiguang" turned around, and the "clarifying stock" fell to the limit the next day.

Huawei's mobile phone chain was launched immediately after Huawei's "Vanguard Plan" launched the Mate60 series of new phones on August 29th, and the stock prices of Jierong Technology, Huaying Technology and Huali Chuangtong were the first to "hear the wind". Specifically,Huali ChuangtongIt rose 14.93% on August 29, with the stock price rising by 190% so far. One of the main customers is Huawei's precision mold manufacturer.Jierong technologyIt won the first trading limit on August 30 and closed on Wednesday with a 35-day 18 board, with the stock price up 376% so far.Huaying Science and TechnologyIt rose by its daily limit on Aug. 31 and closed on Monday with 13 boards in 22 days, with the share price rising 179% so far.

Among themHuali Chuangtong announced on Monday that the total amount of purchase orders received from a customer was about 495 million yuan (including the 210 million yuan previously disclosed)., more than 100% of the company's audited main business income in 2022. The subject matter of this contract is mainly chip products. According to the 21st Century Economic report on October 24, who is a customer?Although Huali is willing to stop talking, sources from all parties show that the customer is pointing to Huawei.. Huali Chuangtong's main business includes satellite applications, simulation testing, radar signal processing and unmanned systems, and a major upgrade on Huawei Mate 60 Pro is the support of Tiantong satellite communications.On August 29th, when Mate 60 Pro went public, Huali Chuangtong rose 14.93%.. In April this year, Huali Chuangtong revealed on the interactive platform that the manufacturing process of the listed baseband chip is 40 nm, which is mainly used in various terminals with satellite navigation and satellite communication functions.

Coincidentally, the first wave of Huawei's mobile phone chain leads the market.Jierong Technology hit the highest point of the year on September 28., andBoth Oufeiguang and Shenglong shares have started the mode of stock price surge since September 28.Oufeiguang won six trading boards in a row, and Sheng long, the focus of Huawei's automobile industry chain, "sharpened", closed at 14 consecutive boards on Wednesday, and its share price skyrocketed.

Before that, Oufeiguang "lost a lot of money" because of losing Apple Inc's order.The loss exceeded 9.7 billion yuan in the three years from 2020 to 2022, together with the loss in the first half of this year, resulting in a total blood loss of more than 10 billion yuan. With the re-emergence of Huawei mobile phonesOufeiguang, which has maintained a good relationship with Huawei, has seen the dawn of a Jedi counterattack, with its shares up nearly 100 per cent since the end of September.According to a report by China Finance and Economics on October 12, the end of SeptemberIt is reported that the Ofeiguang camera module has entered the Mate 60 series supply chain of Huawei mobile phones and accounts for the vast majority of the supply chain.Including a rear camera, a front camera, and a fingerprint module, each worth 500-600 yuan. In addition, in order to ensure the stability of order production, Oufeiguang Nanchang factory added a number of production lines. For Huawei's mobile phone orders,Ofeiguang Chairman Cai Rongjun responded, "stubbornly alive."In addition, a person familiar with the matter told reporters that the vast majority of Huawei (camera module) orders are provided by Ofeiguang.

In additionHongxin Electronics said on the interactive platform on October 17 that the company's soft board has provided a large number of supporting for the full range of Mate 60 mobile phones.An absolute large proportion of the supply position has been achieved.Hongxin Electronics shares rose more than 10% in intraday trading the next day.. In sharp contrast to the rising share prices of listed companies that have partnered with Huawei, the share prices of listed companies that have not partnered with Huawei have plummeted.Furi Electronics closed on September 18 to win two consecutive boards, the same day after the announcement, up to now the subsidiary Zhongnuo Communication did not provide contract manufacturing services for Huawei mobile phone Mate60 series, and the stock fell to the limit the next day..

Analysts point out that the high end of Huawei's mobile phones means that the brand, quality control, quality standards and technology leadership are unique, which makes it easier to form a systematic monopoly on the supply chain and create industrial clusters like fruit chains.The wind direction of the domestic capital market has shifted from "fruit chain" to "Huawei chain", and Huawei industry chain is expected to repeat the brilliance of "fruit chain".In addition, Huawei does not suddenly kick out its suppliers, as Apple Inc did, leaving it extremely passive. Therefore, from the investment point of view, the advantages of suppliers will also be more stable, and the investment risk is not as high as the "fruit chain".

Gao Hong, an analyst at Nanjing Securities, pointed out in October that he paid close attention to the investment opportunities brought about by Huawei's return.The smart phone industry chain recommends Guanghong Technology, Huiding Technology, Ofeiguang, Xinwei Communications, Gore shares and BOE, etc.. Except for the suppliers of innovative technologies such as Huawei satellite communications and star flash technology, companies including optics, panels and structural components are in the stage of accelerating production, Interface News reported on Sept. 28. Huawei supply chain Xinwei Communications said that the second half of the year is the company's peak production season, the company is full of orders, full utilization of capacity. Huawei battery supplier"it has gained more than half of Huawei's Mate 60 Pro battery share," Xin Wanda said..Lixun Precision also confirmed that the company is a supplier of charging modules for Mate 60 Pro.. In addition, the reporter also askedScreen supplier BOE, touch chip supplier Huiding Technology, contract manufacturing supplier BYD Electronic and other companiesInquire about the production capacity of Huawei's products, but the other party declined to comment on the grounds that customers asked for confidentiality.

In terms of industry chain, Huaxin Securities recommends paying attention to the following listed companies: in the field of mobile phone RF modulesWeijie Chuangxin and Zhuo ShengweiIn the field of satellite communication chipsHuali ChuangtongBAW filter fieldSai microelectronicsCIS chip fieldStevie and Weir sharesThe field of wireless charging chipsMeixin ShengThe field of power management chipThe force core is micro; third-party chip testing fieldWeitao technologyIn the field of fast charging chipsNSC Science and TechnologyIn the field of star flash chipCreate science and technologyDomestic wafer foundry faucetSemiconductor Manufacturing International CorporationWait.

▌ "overweight" Huawei and "struggling" mobile phone industry: Huawei disrupts card tables to rearrange seats OV or "bear the brunt"

Looking back on the difficult times of the past three years, Huawei summed it up with "a boat has sailed through ten thousand mountains".But the entire smartphone market is still at a low ebb, and the industry is still stuck in the "mountain".Counterpoint data displayIn the third quarter, the global smartphone market as a whole shrank by 8%, the lowest level in a decade.Huawei, Glory and Chuanyuan, also from China, are the only brands that have achieved year-on-year growth in the same period. According to IDC, in the third quarter of 2023,China's smartphone market shipped about 67.05 million units, down 6.3% from the same period last year..

Analysts pointed out that led by Huawei and Apple Inc, if the total sales volume of the smartphone market picks up, it will be of more positive significance to both the upstream and downstream of the industry chain as a whole. But...If the total volume does not improve and there are enterprises with strong growth, there will naturally be enterprises whose market will be crowded out.Domestic manufacturers "scramble for food" with each other is bound to become more intense.

This time, Huawei sold its flagship machine, which started at more than 5000 yuan, to the first place in sales, directly setting off a round of reshuffle in the high-end smartphone market.Huawei may break the game from the high-end market, or bring the rescheduling of the entire smartphone market.. Analysts pointed out that under Huawei's strong return, the sales of domestic leading mobile phone brands such as Glory, vivo, OPPO and XIAOMI all showed a significant downward trend. According to the information on the official websiteMany models of vivo's X series and OPPO's Find series are high-end models in the 5000-7000 yuan gear, which coincide with Huawei's flagship models in a large area..

Analysts point out that for an industrial chain that focuses on Apple Inc or Huawei, the fate will rest on these giants.Overlapping suppliers such as Jingfang A, Lance Technology, Desai Battery, LinkedIn and Pengding Holdings may pay more attention to the ups and downs of the market., while the mainCompanies that focus on Android manufacturers other than Huawei are perhaps the "most anxious" at the moment..