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Levi Follows Nike's Footsteps but Even With Everlasting Jeans, Business Model Success Doesn't Happen Overnight

Benzinga ·  Jul 7, 2023 21:44

On Thursday after market close, the jeans retailer succeeded to narrowly beat Wall Street estimates. But Levi Strauss & Co (NYSE:LEVI) slashed its full year guidance as it reported a harsh drop in wholesale revenues and weakened U.S. sales which represent its largest market. When Bergh first joined the blue jeans company more than a decade ago, wholesale customers such as Macy's Inc (NYSE:M) and Kohl's Corporation (NYSE:KSS) made up more than 40% of Levi's total business, but these days, their contribution comes down to less than 30%. However, focusing on direct-to-consumer channels like...

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