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深康佳A(000016):公司研究报告

Shenzhen Kangjia A (000016): Company Research Report

頭豹研究院 ·  Sep 28, 2020 00:00  · Researches

Shenzhen Kangjia Company Research

On the basis of deep research and development of core technologies, Shenzhen Kangjia is vigorously developing emerging businesses to achieve business restructuring, transformation and upgrading. It continues to increase R&D investment and industrial cultivation in the fields of semiconductors, environmental technology, PCBs, etc., injecting new vitality into the company's business growth

Semiconductor industry research

Benefiting from the booming development of the electronic information industry and the country's continuous promotion of industrial strategy support, China's overall semiconductor market size is growing strongly, and its global influence continues to increase

China's semiconductor sector as a whole is showing a trend of import substitution. With support from large funds, domestic enterprises are continuously breaking through technology blockades in segmented fields to achieve import substitution

Under the influence of the epidemic, “Internet +” business formats such as online medical care, online education, and online office have had a hedging effect on the macroeconomy. In the future, technological innovation and industrial development in the fields of cloud services, 5G communications, electronic equipment, industrial automation, etc. will continue to bring new demand to the semiconductor industry.

White appliance industry research

Currently, the overall competitive pattern in China's white goods market has been formed, and leading companies in various segments, such as air conditioners, refrigerators, and washing machines, have a stable market advantage. With the outbreak of the epidemic in 2020, leading companies were generally affected in overseas markets, and one after another they turned to seizing online share in the domestic sales market. As competition in China's domestic market continues to heat up, the survival space for small and medium-sized white appliance companies is being seriously squeezed. “How to develop” may become an important theme for small and medium-sized enterprises in the industry this year

Affected by the COVID-19 pandemic in 2020, the white goods market was severely impacted in the first quarter. The downward pressure on C-side consumer demand was strong, competition in the domestic sales market was fierce, and “price for volume” became the main competitive strategy. Benefiting from real estate and the “home appliance renewal consumption” policy, consumption is expected to pick up in the second half of the year.

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