Hypebeast (00150) has a number of digital media platforms, including Hypebeast, Hypebae, Hypekid, etc., aimed at different groups of readers up to the middle of September 2019. Revenue from the media increased 68% year-on-year to 262 million yuan, accounting for about 65% of the revenue: segment gross margin fell slightly 0.3 percentage points to 48% during the 48% period, and the average contract price increased 14.2% to 426,000 yuan year-on-year. The number of contracts completed by consolidated clients also increased 86% to 630.

Using the e-commerce platform HBX, the group engages in online clothing and accessories retail, focusing on providing customers with the latest fashion clothing and accessories. E-commerce revenue for the first half of the fiscal year increased 39% year-on-year to 139 million yuan, accounting for 35% of the total market; after dividing by region, the shares of the US, Hong Kong, and China were 24%, 12%, and 10%, respectively. Within the period. The average customer order value increased 14.3% year-on-year to 1,600 yuan. The number of customer orders placed on the China e-commerce platform increased by 20.9% to 104,000, followed by online purchases. The group's e-commerce business was developing.

The trend is on. There are signs of a steady decline in the recent decline. Recently, the STC%K line has continued to rise above %D. The MACD bullish gap is good, and the MACD bullish gap is good, claiming that it will absorb 1.04 yuan, rebound resistance of 1.3 yuan, and will not fall below 0.9 yuan (Jinli Securities Research Manager Huang Zhihui)