Comprehensive Overview

The company mainly engages in the business of providing online marketing services, including (1) search engine marketing services, (2) creative and technical services, and (3) social media marketing services. The company provides services to advertising clients from all walks of life in Singapore and Malaysia, including professional services, general services, and automotive and industrial industries. According to Frost & Sullivan's report, in fiscal year 2018, the company ranked first among all online marketing service providers in Singapore, accounting for about 7.2% of the online marketing industry market share, and about 1.7% of the overall marketing industry in Singapore in fiscal year 2018.

The company's main revenue comes from the search engine marketing services segment. This business mainly promotes the customer website by purchasing keywords to increase the visibility of the customer website in search engine results pages. Customers can also choose to use a variety of targeting methods to present the results in a variety of ways (such as text, images, or videos) to a wide audience.

Risk Factors

The company relies on the largest suppliers to provide search engine marketing services. The company has been a distributor of the largest suppliers since 2006. In addition to being the largest provider of the company's search engine marketing services, the largest suppliers also enable the company to keep abreast of the latest industry trends and market statistics, etc., which helps the company to operate its own leading position in the industry to provide the latest and cost-effective online marketing services to advertising clients. Therefore, if there is any interruption in the services provided by the largest supplier, the company's business operations and financial results may be affected.