We develop and produce fine products such as boutiques, fashion goods and accessories, and provide services to customers of international famous brands mainly located in Asia (such as Switzerland and Italy) in the form of OEM.
The customers of the collection are mainly intermediary agents of domestic and international well-known brands, and some brand owners will also directly sell their products to the market, and the proportion of direct sales to brand owners has increased from 15.3% in 2008 to 24.3% in 2010. In terms of regional planning, customers from Switzerland accounted for 71.4% of sales in 2010, while Hong Kong accounted for 17.5%.
Precision manufacturing is the focus of the collection. From 2008 to 2010, the consumption of precision production reached more than 70%, and in 2010, the number of production reached 1.2 million pieces. According to the company's report, in 2010, bazaars accounted for about 9.6% of the global market for branded handmade products with an average retail sales of HK $10000 or more, while the number of boutiques manufactured and sold to Swiss brand customers accounted for about 5.7% of the total exports of Swiss brand brands in that year, making it one of the world's leading precision manufacturers.
In 2004, our product assembly expanded to include earrings, rings, hangers, items, bracelets and cuffs, etc., and gradually began to produce handbag accessories and leather buckles in 2007. In 2010, fashion goods and accessories recorded profits of 17.4% and 5.3% respectively.
Due to the low impact of refined products on health and less pollution in the production process, it is expected that the global refined, fashionable goods and leather buckle market recorded an annual growth rate of 4.1% from 2010 to 2013, which is about the same as the growth rate of 4.9% between 2006 and 2013. the expected growth rates for fashion goods and leather buckle reached 6.5% and 12.6%, respectively. By 2013, the size of the global market for refined goods, fashionable goods and leather buckles reached HK $12.3 billion.
In June 2011, a mobile phone manufacturer began to produce precision mobile phone gold frames, and plans to start formal production in the third quarter of 2011 to further refine the product range. Due to the popularity of smart phones and the high sales of smart phones, it is expected that the global gold frame market for precision mobile phones will grow from HK $6.4 billion in 2010 to HK $12.1 billion in 2013, with an annual growth rate of 23.6%.
As a supplier of international brands, we attach great importance to the quality of our products. The collection company has more than 10 years of experience in manufacturing fine materials, and has made efforts to improve the grinding technology of fine materials. It says that its technical level is one of its main skills. In the three years from 2008 to 2010, the average return rate of refined products did not exceed 0.3%, while that of refined products and accessories did not exceed 0.4%, reflecting a certain guarantee of the overall quality of the products.
Global elite has been fluctuating over the past few years, but due to the cost of raw materials that collectors were able to sell through their products, the gross profit margin of collectors maintained an increase from 2008 to 2010, rising from 37.6% in 2008 to 42.8% in 2010.