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利信达(00738.HK):首季同店增长理想

00738.HK: ideal same-store growth in the first quarter

金利豐證券 ·  Jun 24, 2013 00:00  · Researches

Lixindar reorganized the CNE brand to focus on underperforming stores in order to improve the efficiency of individual stores and speed up the flow of deposits at the same time. By the end of May, a total of 991 retail stores had been set up in China, Hong Kong and Macao, an increase of 68 over the same period last year. In the first quarter to the end of May, total sales of retail services grew at a year-on-year growth of 19.2% and same-store sales increased by 14.7%. The situation improved in 2012.

When it comes to the performance of clothing shoes, it is common to store too high, and many retailers actively clean up their stocks, dragging down their gross profit margin. In the year to the end of February this year, the number of finished products in the stock market rose by 11.8% to 395 million yuan, and the number of days in the stock week increased to 220 days. However, the collection said that the Qing Dynasty Bank had achieved results in the second half of last year, and it is expected that the number of weekly days in stock in the year will be as low as 200 days. In addition, because the market is in the high-profile market and the discount range is lower than that of the medium-and low-file brands, the overall gross profit margin last year was basically the same, reaching 64.7%. At present, there are many customers in the market, and in order to increase the popularity of the market, the use of advertisements and publicity has also increased by 409% to 5107, accounting for nearly 30% of the total sales.

Women's shoes are still the main source of income, accounting for more than 70% of the total, but the launch of the "Itauomo" men's shoes market, the income increased by 23.7% last year, mainly due to the market to increase the development of men's shoes, increase the supply of young and comfortable leisure shoes, and successfully increase the volume of men's shoes.

The performance of the first quarter performance was satisfactory, which stimulated the stock market to rise sharply. At present, it is on the average of all major movements, but the stock is in a high consolidation level. STC and 14 RSI have not seen any negative signals, so they can absorb RMB 2.65 and have a negative resistance of RMB 2.95. If they do not fall below RMB 2.55, they can continue to hold.

The translation is provided by third-party software.


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