2Q15 revenue decreased by 18.3% compared with the same period last year, while net profit decreased by 74.2%.
2Q performance summary: Boya Interactive achieved operating income of 193 million yuan (the same below) in the second quarter of 2015, down 18.3% from the same period last year, lower than Bloomberg's consensus forecast of 282 million yuan; net profit of shareholders belonging to the company was 16.24 million yuan, down 78.5% from the same period last year, lower than Bloomberg's consensus forecast of 89.4 million yuan; Q2 gross profit margin fell sharply to 46.9% from 63.7% in the same period last year. The poor performance in the first half of the year is mainly due to the decline in mobile revenue due to the control of mobile payment channels by operators and the adjustment of mobile billing channels by operators.
In terms of core business, the revenue of web games was 77.9 million yuan, accounting for 40.4% of the total revenue, a decrease of 27.0% over the same period last year. Revenue from mobile games totaled 115 million yuan, accounting for 59.6 percent of the total, up from 54.8 percent last year.
Mobile business is affected by the operator billing shutdown incident, the company is actively looking for new payment channels operator SMS service recharge suspension has a greater impact on second-quarter earnings, affecting 50% of mobile business. However, revenue began to recover gradually in June and July, and business resumed in about 10 provinces by the end of July. At the same time, the company is actively breaking through Alipay, Wechat and other new payment channels, and carrying out business transformation experiments in many regions, which will be gradually promoted in the future. Compared with SMS payment, the cost of new payment channel is lower, so reducing the proportion of SMS payment will help to improve the level of gross profit margin and create opportunities for the future development of the company.
The overall size of the company's users remains stable, and the company continues to diversify its games.
The number of daily active users of 2Q15 reached 6.213 million, an increase of 9.6 percent over the same period last year; the number of paying players reached 2.725 million, an increase of 68.4 percent, of which mobile users increased by 82.3 percent, while web users decreased by 41.2 percent. In the domestic market, the company first makes efforts in Sichuan and Northeast China, with a long-term goal of achieving all provinces in the country. The development of foreign markets is still based on Southeast Asia and will be extended to European countries such as Germany and France in the future.
The company says Texas hold'em, a game that accounts for 70% of revenue, is still an important product, but not the only one.
At present, the company's non-Texas business revenue continues to rise, the proportion of revenue from fighting landlords in all games has increased from 13.6% to 19.9%, and the proportion of other non-landlord games has increased from 4.4% to 10.1%. The company's multi-category development model has been effective and will continue to be strengthened in the future, and the company's new products in overseas non-Texas are also the driving force for Burson's future development.