Main points of investment
Re-upgrade of digital marketing strategy: the proposed acquisition of 100% of Flash Technology and the remaining 90% of Beijing Youli to strengthen the mobile layout
In April 2016, the company announced that it planned to issue 1547.89 shares at 34.77 yuan per share and pay 359 million yuan in cash to buy 100% equity in Flash Technology, and raise supporting funds. The company also plans to use 239 million yuan of self-raised funds to acquire the remaining 90% stake in Beijing Youli.
Flash focus on mobile marketing, through cooperation with Tencent Tencent Ad solutions, Wechat MP, Jinri Toutiao, Baidu, Inc., JD.com Direct Investment, Cheetah and other mainstream mobile media to grasp large-scale traffic entrances, through its own "flash platform" to integrate all kinds of mobile long-tail traffic, at the same time creatively launch proprietary brand promotion business, and provide comprehensive mobile marketing solutions for Vipshop Holdings Limited, Youyuan shares, Fanli and many other advertisers. The acquisition of flash technology is a strong supplement to the company's mobile marketing business and further expand the Internet marketing territory.
Since the comprehensive layout and coordination of the new digital marketing integration group Tengfei Company has entered the field of digital marketing since it acquired 60% of Guangzhou Orange Fruit in July 2014, the company has successively acquired Beijing Zhichuang, Beijing Youli, and customer interaction, together with this merger, the company has built a relatively complete digital marketing map:
(1) Guangzhou Orange Fruit focuses on CRM marketing and has its own characteristics in the field of automotive Internet marketing.
(2) Beijing Zhichuang is a customized mobile advertising network service provider, which has gained a leading advantage in the field of mobile marketing segments of automobile, fast consumer and home chemical brands, and its performance in 2015 has greatly exceeded its commitment.
(3) Beijing Youli is committed to ePR social marketing service, and its unique "social platform maintenance" creates a new social marketing model.
(4) Pingzhong interaction provides search engine marketing services, which is the core agent and important technical partner of Baidu, Inc., 360and other mainstream search engine platforms, and an important contributor to the revenue and profits of listed companies.
(5) Flash Technology focuses on mobile marketing, bringing head mobile traffic resources and Internet customers.
Based on this, Tianlong Group has formed an all-Internet marketing industry chain layout from CRM, ePR, search engine to mobile marketing. In the future, the company will actively build a marketing ecosystem and become a top integrated marketing service provider for the whole case. In the media flow (head and long tail, PC and mobile, software and hardware), customer resources (multi-industry customer coverage), creative planning, data technology, management team and other aspects of complementary coordination and integration, to "dual-engine as the core" (technology, creativity), "full-domain characteristics" (all-channel, all-content, all-industry, all-customer type) new digital marketing group. The company shows a clear thinking of transformation, accurate development layout, decisive extension pace, optimistic about the company's sustainable growth prospects! Assuming that flash technology and Beijing Youli merge tables for the whole year and implement supporting financing, it is estimated that the company's comprehensive dilution test preparation EPS for 2016-2018 will be 1.05 Universe 1.39pm 1.76 yuan, corresponding to the test preparation PE is 28-21-16 times, given a "buy" rating.