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BehaVR Appoints Former Pear Therapeutics, TytoCare and AVIA Executives to Senior Leadership Team

BehaVR Appoints Former Pear Therapeutics, TytoCare and AVIA Executives to Senior Leadership Team

BehaVR 任命前 Pear Therapeutics、TytoCare 和 AVIA 高管爲高級領導團隊成員
PR Newswire ·  2023/06/08 21:05

Industry veterans will support BehaVR's efforts to lower costs and improve outcomes for patients with mental and behavioral health comorbidities

業內資深人士將支持 BehaVR 努力降低成本,改善心理和行爲健康合併症患者的預後

NASHVILLE, Tenn., June 8, 2023 /PRNewswire/ -- BehaVR, a leading innovator in digital therapeutics (DTx) experiences, today announced the addition of three senior executives to an expanded leadership team: Marc Griffin as Chief Commercial Officer, Amir Gueron as Chief Financial Officer and Jillian Ahrens as the company's first Chief Product and Design Officer. Together, the leaders will drive the company's growth and efforts to scale access to quality mental and behavioral healthcare.

田納西州納什維爾2023年6月8日 /PRNewswire/ — 數字療法(dTx)體驗領域的領先創新者BeHaVR今天宣佈,在擴大的領導團隊中增加三名高級管理人員: 馬克·格里芬 作爲首席商務官, 阿米爾·蓋隆 擔任首席財務官和 吉利安·阿倫斯 擔任公司的第一任首席產品和設計官。領導者將共同推動公司的發展,努力擴大獲得優質心理和行爲醫療保健的機會。

"This is a critical moment in the evolution of mental healthcare delivery, challenged by both intense need and deep systemic constraints," said Aaron Gani, BehaVR's CEO. "BehaVR is uniquely positioned to scale clinically-validated interventions to serve a wider range of patients, and with the combined expertise and industry knowledge that Marc, Amir and Jillian share, we will undoubtedly achieve this goal."

他說:“這是心理保健服務發展過程中的關鍵時刻,既受到強烈需求的挑戰,也受到深刻的系統性限制的挑戰。” 亞倫·加尼,BehaVR 的首席執行官。“BehaVR在擴大臨床驗證的干預措施以服務於更廣泛的患者方面處於獨特的地位,憑藉Marc、Amir和Jillian共享的綜合專業知識和行業知識,我們無疑將實現這一目標。”

As the demand for mental healthcare continues to increase, so has the shortage of providers and associated costs, further highlighting the persistent gap in scalable mental health solutions. To address this unmet need, BehaVR announced a merger with OxfordVR in December 2022, creating the first comprehensive, cross-acuity platform for DTx interventions for mental and behavioral health, part of a digital therapeutics market expected to exceed $27B by 2030. What's been missing in the DTx market is a viable and sustainable business model, at least for the near-term until reimbursement for PDTs becomes commonplace. BehaVR believes aligning the scalability and cost-effectiveness of DTx with value-based care best aligns payer, provider and DTx manufacturers interests.

隨着對心理健康需求的持續增加,提供者的短缺和相關成本也隨之增加,這進一步凸顯了可擴展的心理健康解決方案中持續存在的差距。爲了滿足這種未得到滿足的需求, BehaVR宣佈與OxfordVR在2008年合併 2022 年 12 月,爲心理和行爲健康的 dTx 干預創建了第一個全面的跨敏銳度平臺,這是數字療法市場的一部分,預計將超過 27B 美元 到 2030 年。DTx 市場缺少的是一種可行且可持續的商業模式,至少在短期內是如此,直到 PDT 的報銷變得司空見慣。BehaVR 認爲,將 dTx 的可擴展性和成本效益與基於價值的醫療相結合,最符合支付方、提供商和 DTx 製造商的利益。

"Addressing the mental health crisis is a top priority for providers and payers alike right now, and digital solutions will be a core part of addressing the demand," said Marc Griffin, Chief Commercial Officer at BehaVR. "BehaVR is well-positioned to scale solutions to meet a wide range of needs, and I'm thrilled to be joining the team alongside Amir and Jillian to support these efforts."

他說:“解決心理健康危機是提供者和付款人目前的重中之重,而數字解決方案將是滿足需求的核心部分。” 馬克·格里芬,BehaVR 首席商務官。“BehaVR 完全有能力擴展解決方案以滿足各種需求,我很高興能與 Amir 和 Jillian 一起加入團隊,爲這些工作提供支持。”

Griffin has close to two decades of experience in go-to-market strategy and management consulting, having previously held roles at companies like AVIA, Cerner, and DXC Technology. Gueron, who most recently served as Vice President of Finance at TytoCare, will also support the company's accelerating growth, focusing on client value creation, funding strategy and financial planning & analysis. Ahrens brings deep experience putting patients at the center of product design from her time at Pear Therapeutics and is tasked with guiding the experience design of BehaVR's suite of solutions that will span the care continuum across BehaVR's products. In addition to Ahrens, former Senior Director of Product Management at Pear Therapeutics, Christian Santiago, will also join BehaVR as Head of Clinical Deployment Strategy & Operations.

格里芬在進入市場戰略和管理諮詢方面擁有近二十年的經驗,此前曾在AVIA、Cerner和DXC Technology等公司任職。最近擔任TytoCare財務副總裁的Gueron也將支持公司的加速增長,專注於客戶價值創造、融資戰略以及財務規劃與分析。自從在Pear Therapeutics工作以來,Ahrens帶來了將患者置於產品設計中心的豐富經驗,其任務是指導behVR解決方案套件的體驗設計,這些解決方案將涵蓋BehVR產品的護理連續性。除了 Pear Therapeutics 前產品管理高級總監 Ahrens 之外, 克里斯蒂安·,還將加入BeHaVR,擔任臨床部署戰略與運營主管。

The company has also promoted Chief Platform Design Architect Patrick Murta to Chief Technology Officer. Murta has deep experience and a prominent industry profile in strategic and standards-based clinical interoperability and value-based care integration, having co-chaired multiple industry standards-setting consortia.

該公司還晉升了首席平臺設計架構師 帕特里克·穆爾塔 致首席技術官。穆爾塔在戰略和基於標準的臨床互操作性和基於價值的醫療整合方面擁有豐富的經驗和突出的行業知名度,曾共同主持過多個行業標準制定聯盟。

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About BehaVR
BehaVR is a leader in building evidence-based, immersive, digital therapeutics designed to create a more resilient world, liberated from fear and pain. Its suite of clinically validated therapeutics offer access to treatments on a spectrum across mental wellness and mental and behavioral conditions, including validated treatments for serious mental illness. BehaVR is the first immersive digital therapeutics company to deliver these treatments on an integrated platform that simplifies the patient experience, enables clinician oversight, and generates patient-specific care plans and measurable outcomes. Combining a team of accomplished clinicians and researchers with proven healthcare veterans and technology innovators, BehaVR is dedicated to improving access to better mental health through immersive technology.

關於 BehaVR
BehaVR 是構建基於證據、身臨其境的數字療法的領導者,旨在創造一個更具彈性、擺脫恐懼和痛苦的世界。其經過臨床驗證的療法套件提供了各種心理健康以及心理和行爲狀況的治療機會,包括經過驗證的嚴重精神疾病治療方法。BehaVR 是第一家在集成平臺上提供這些治療的沉浸式數字治療公司,該平臺簡化了患者體驗,支持臨床醫生監督,並制定針對患者的護理計劃和可衡量的結果。BehaVR 將一支由經驗豐富的臨床醫生和研究人員組成的團隊與久經考驗的醫療保健資深人士和技術創新者相結合,致力於通過沉浸式技術改善獲得更好心理健康的機會。

Media Contacts:
Dori Young
[email protected]

媒體聯繫人:
多麗·楊
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SOURCE BehaVR

來源 BehaVR

譯文內容由第三人軟體翻譯。


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