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DICK'S Sporting Goods Showcases the Power of Sport in New "Sports Change Lives" Campaign

DICK'S Sporting Goods Showcases the Power of Sport in New "Sports Change Lives" Campaign

DICK 體育用品在新的「運動改變生活」活動中展示了體育的力量
Accesswire ·  2023/03/11 02:38

The campaign, based on the principles on which the company was founded, includes a 90-second brand anthem, a new partnership with the NCAA and a multimillion-dollar grant program from The DICK'S Sporting Goods Foundation in honor of the company's 75th Anniversary

這項活動基於公司成立的原則,包括一首90秒的品牌國歌,與NCAA的新合作夥伴關係,以及迪克體育用品基金會為慶祝公司成立75週年而提供的數百萬美元贈款計劃

PITTSBURGH, PA / ACCESSWIRE / March 10, 2023 / DICK'S Sporting Goods (NYSE: DKS) launched its largest brand campaign to-date - "Sports Change Lives" - to celebrate the principles on which the company was founded.

賓夕法尼亞州匹茲堡/ACCESSWIRE/2023年3月10日/迪克體育用品公司(紐約證券交易所股票代碼:DKS)推出了迄今為止規模最大的品牌活動--“運動改變生活”,以慶祝公司創立的原則。

"Since DICK'S was founded 75 years ago, we have believed sports have the power to change lives. Whether it's the friendships made in youth soccer, a coach who became a mentor, or a morning run that puts everything into perspective, the impacts of these experiences are what this campaign is all about," said Ed Plummer, Senior Vice President and Chief Marketing Officer at DICK'S Sporting Goods. "Our 75th anniversary is a great opportunity to focus even more of our efforts on the communities and youth sports programs where we can make a lasting impact."

迪克體育用品公司首席營銷官兼首席營銷官埃德·普盧默表示:“自從迪克體育用品公司75年前成立以來,我們一直相信體育運動具有改變生活的力量。無論是在青少年足球比賽中結交的友誼,還是成為導師的教練,抑或是一次讓一切都變得清晰的晨跑,這些經歷的影響就是這場活動的全部意義所在。”“我們的75%這是週年紀念是一個很好的機會,我們可以把更多的努力集中在社區和青年體育專案上,在這些專案上我們可以產生持久的影響。

The major components of "Sports Change Lives" are:

“運動改變生活”的主要內容包括:

  • A new marketing campaign that highlights - through a new 90-second brand anthem - the positive impact sports participation has on individuals' character, friendships, physical and mental health, academic achievement, and more broadly the ability of sport to bring together and inspire communities and the next generation of athletes. There will also be a second expression of the campaign featuring nine sport-specific 15-second spots. The marketing and media elements of the "Sports Change Lives" campaign were developed by Arts & Letters Creative Co in their first work for DICK'S.
  • Becoming the official sporting goods retail partner of the NCAA and all 90 of its Men's and Women's Championships. The partnership will include exclusive category sponsorship rights to select fan events during the Men's and Women's Final Four Games, access to exclusive NCAA championship event licensed merchandise and media investments during the Men's and Women's March Madness tournaments, courtside signage, exclusive content production using historical footage and access to multiple college championships.
  • A new program, "75for75 Sports Matter Grant Program," which will provide 75 Sports Matter grants from The DICK'S Sporting Goods Foundation of $75,000 each to selected youth sports programs around the country that are truly changing lives through sport on and off the field. "75for75" will distribute more than $5.6 million in 2023.
  • A renewed $1.5M partnership between The DICK'S Foundation and Good Sports to provide 20 of the most under-resourced communities across the country with $75,000 worth of youth sports equipment in 2023.
  • A new $1.5M partnership between The DICK'S Foundation and Local Initiatives Support Corporation (LISC) to launch the Game On-Community Places to Play Initiative, which will help to create or renovate up to 20 multi-use youth sport spaces in underserved communities.
  • 一場新的營銷活動這一點很突出-通過一個新的90秒的品牌讚歌-參與體育運動對個人的性格、友誼、身心健康、學業成就,以及更廣泛地說,對體育運動凝聚和激勵社區和下一代運動員的能力產生積極影響。還將有活動的第二次表達,以9個運動專用15秒廣告為特色。“運動改變生活”運動的市場推廣和媒體元素由藝術與文學創意公司在他們為迪克的第一件作品中。
  • 成為NCAA的官方體育用品零售合作夥伴以及它的所有90個男子和女子錦標賽。這個夥伴關係將包括獨家類別贊助權,選擇在男子和女子四強期間的球迷活動比賽,在男子和女子三月瘋狂期間獲得獨家NCAA錦標賽許可的商品和媒體投資錦標賽、場邊標牌、使用歷史鏡頭的獨家內容製作和訪問多個大學錦標賽。
  • 一項新的計劃,“75為75體育事務補助計劃,”它將從迪克的體育用品基金會提供75筆體育事務贈款,每個贈款75,000美元,用於全國各地精選的青少年體育專案,這些專案真正通過球場內外的體育改變生活。“75換75”將在2023年分配超過560萬美元。
  • 價值150萬美元的新合作夥伴關係在Dick‘s Foundation和好的體育運動到2023年,向全國20個資源最匱乏的社區提供價值7.5萬美元的青年體育器材。
  • 價值150萬美元的新合作夥伴關係在Dick‘s Foundation和地方倡議支持公司(LISC)要啟動遊戲On-社區活動場所倡議,這將有助於在服務不足的社區創建或翻新多達20個多用途青年體育場所。

DICK'S Sporting Goods was founded in 1948 in Binghamton, New York, by 18-year-old Dick Stack, who started his business with $300 from his grandmother's cookie jar. He also believed in the power of sport and giving back to his community and organized an effort to expand the local little league from four teams to 16 so that more kids could play. Dick's son, Ed Stack, and his siblings bought the company from their father when it was comprised of two small stores. The legacy of fostering opportunities for young people to compete was continued by Ed Stack, the company's current Executive Chairman, and remains an integral part of DICK'S culture today.

迪克體育用品公司由18歲的迪克·斯塔克於1948年在紐約賓厄姆頓創立,他從祖母的餅乾罐裡拿出300美元開始創業。他還相信體育的力量,並回饋他的社區,並組織了一項努力,將當地的小聯盟從4支球隊擴大到16支球隊,這樣更多的孩子可以參加比賽。迪克的兒子埃德·斯塔克和他的兄弟姐妹從父親手中買下了這家公司,當時公司只有兩家小店。該公司現任執行主席埃德·斯塔克延續了培養年輕人競爭機會的傳統,至今仍是迪克文化不可或缺的一部分。

Since 2014, when the company started tracking its giving, DICK'S and The DICK'S Sporting Goods Foundation have committed more than $170 million to support young athletes. The DICK'S Sporting Goods Foundation has set a goal to help give two million kids the chance to play by 2024.

自2014年該公司開始跟蹤其捐贈情況以來,迪克和迪克的體育用品基金會已經承諾為年輕運動員提供超過1.7億美元的支持。迪克的體育用品基金會制定了一個目標,到2024年幫助200萬兒童有機會玩耍。

Category: Company

類別:公司

About DICK'S Sporting Goods

關於迪克的體育用品

DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK'S mobile app. DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.

迪克體育用品公司(紐約證券交易所股票代碼:DKS)通過激勵、支持和親自裝備所有運動員實現他們的夢想,創造了信心和興奮。這家領先的全方位渠道零售商成立於1948年,總部設在匹茲堡,在超過850家迪克體育用品、高爾夫銀河、公共土地、Go!為運動員和戶外愛好者提供服務。和Warehouse Sale商店,在線,以及通過Dick的移動應用程式。Dick‘s還擁有和運營Dick’s House of Sports and Golf Galaxy Performance Center,以及GameChanger,這是一款青少年體育移動應用程式,用於日程安排、通信、現場計分和視頻流。

Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram.

在相信體育具有改變生活的力量的推動下,迪克一直是青少年運動的長期捍衛者,並與其基金會一起,通過體育也是計劃和其他基於社區的倡議,捐贈了數百萬美元來支持資源不足的球隊和運動員。有關迪克的業務、企業捐贈、可持續發展努力和就業機會的更多資訊,請訪問Dicks.comInvestors.dicks.comSportsmatter.org,迪克斯,體育用品,工作,等等Facebook推特Instagram.

About The DICK'S Sporting Goods Foundation

關於迪克的體育用品基金會

The DICK'S Sporting Goods Foundation is a tax exempt 501(c)(3) nonprofit corporation with a mission to inspire and enable sports participation. It was created by DICK'S Sporting Goods as a private corporate foundation to support DICK'S charitable and philanthropic activities. Driven by its belief that sports have the power to change lives, The DICK'S Foundation champions youth sports and provides grants and support to under-resourced teams and athletes through its Sports Matter program and other community-based initiatives. Additional information about The DICK'S Foundation can be found on sportsmatter.org.

迪克的體育用品基金會是一家免稅的501(C)(3)非營利性公司,其使命是鼓勵和促進體育參與。它是由迪克體育用品公司創建的,作為一個私人企業基金會,以支持迪克的慈善和慈善活動。迪克基金會相信體育具有改變生活的力量,在這種信念的推動下,迪克基金會支持青少年體育運動,並通過其體育事務計劃和其他基於社區的倡議,為資源不足的球隊和運動員提供贈款和支持。有關迪克基金會的更多資訊,請訪問Sportsmatter.org.

Contact: DICK'S Sporting Goods - press@dcsg.com

聯繫方式:迪克體育用品公司-Press@dcsg.com

View additional multimedia and more ESG storytelling from DICK'S Sporting Goods on 3blmedia.com.

在3blmedia.com上觀看更多多媒體和更多來自迪克體育用品的ESG故事講述。

Contact Info:

聯繫方式:

Spokesperson: DICK'S Sporting Goods
Website:
Email: info@3blmedia.com

代言人:迪克體育用品
網站:
電子郵件:info@3blmedia.com

SOURCE: DICK'S Sporting Goods

資料來源:迪克的體育用品


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