Cadent and Affinity Solutions Partner to Enhance Advanced Media Audience Targeting and Delivery
Cadent and Affinity Solutions Partner to Enhance Advanced Media Audience Targeting and Delivery
Combining converged TV solutions with leading consumer purchase data to increase market share
融合電視解決方案與領先的消費者購買數據相結合，增加市場
NEW YORK, Feb. 8, 2023 /PRNewswire/ -- Cadent, the largest independent platform for advanced TV advertising, is pleased to announce a partnership with Affinity Solutions, the leading consumer purchase data platform. Affinity Solutions is focused on outcome-based solutions to increase return on ad spend (ROAS) by offering more granular audiences based on consumer spending habits. Now available in Cadent Aperture Audience Data Marketplace, advertisers will gain access to Affinity's Consumer Purchase Audiences. Combining data-driven TV advertising with the power of purchase behavior insights, will boost in performance for advertisers looking to implement campaigns across audiences who purchase specific brands or categories.
紐約, 2023 年 2 月 8 日 /通社/-- 卡德特最大的先進電視廣告獨立平台，很高興宣布與 親和性解決，領先的消費者購買數據平台。Affinity Solutions 專注於基於結果的解決方案，通過根據消費者消費習慣提供更細微的受眾，從而提高廣告支出報酬率（ROAS）。廣告客戶現已在 Cadent Aperture 受眾數據市場上提供，將獲得親和力消費者購買受眾的訪問權限。將數據驅動的電視廣告與購買行為洞察的力量相結合，將為希望在購買特定品牌或類別的受眾之間實施營銷活動的廣告客戶提高績效。
"Our partnership with Affinity Solutions allows customers of Aperture Platform to optimize the impact of their data-driven campaigns," said Tony Yi, EVP Business Development and GM Platform, Cadent. "We want to help brands engage the right consumers by leveraging the deepest available audience insights. We're eager for our advertiser clients to explore the opportunities made possible by pairing Affinity's intelligent approach to audiences with our unmatched cross-screen capabilities.
「我們與親和解決方案的合作使 Aperture 平台的客戶能夠優化其數據驅動的營銷活動的影響力。」 托尼·易，副總裁業務發展和通用平台，Cadent。「我們希望通過利用最深入的受眾見解來幫助品牌吸引合適的消費者。我們渴望廣告客戶能夠通過將 Affinity 的智能方法與我們無與倫比的跨屏功能相配對，以探索可能帶來的機會。
Affinity Solutions' consumer purchase data, based on fully permissioned, real-time, credit and debit card purchases, removes the major dependency on proxies in media planning, activation, and measurement. The company's Consumer Purchase Audiences provide a critical element – the consumer purchase – enabling more accurate cross-channel, outcome-based audience targeting and a clear view into how advertising efforts drive sales.
Affinity Solutions 的消費者購買數據基於完全許可，實時，信用卡和借記卡購買，消除了媒體規劃，激活和衡量中對代理的主要依賴。該公司的消費者購買受眾提供了一個關鍵要素-消費者購買-實現更準確的跨渠道，以成果為基礎的受眾定位，並清楚地了解廣告工作如何推動銷售。
"Our Consumer Purchase Audiences originate from trusted purchase data, providing a critical and complementary element to Cadent Aperture Platform's robust audience activation and deployment capabilities," said Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions. "Combined, we provide marketers a competitive edge by delivering messages to the right consumers across any channel and device to improve media performance and accountability.
「我們的消費者購買受眾源自可信賴的購買數據，為 Cadent Aperture Platform 強大的受眾激活和部署能力提供了一個關鍵且互補的要素。」 达米安·加尔巴西奧親和解決方案首席業務和行銷官。「綜合起來，我們通過跨任何渠道和設備向合適的消費者提供信息，從而為營銷人員提供競爭優勢，從而提高媒體效能和責任感。
Cadent has the proven technical ability to integrate data and measurement partners that help clients drive and quantify outstanding business results. Aperture Data Marketplace contains 70K audience segments readily accessible for advanced TV activation. Cadent leverages this Marketplace to build out highly specific, carefully curated audiences, helping brands make the most of their cross-screen TV advertising campaigns.
Cadent 擁有經過驗證的技術能力，可整合資料與量測合作夥伴，協助客戶推動和量化出色的業務成果。光圈數據市場包含 7 萬 觀眾細分可輕鬆訪問高級電視激活。Cadent 利用這個市集來建立高度具體、精心策劃的受眾群體，幫助品牌充分利用其跨屏幕電視廣告活動。
Aperture Audience Data Marketplace combined with Affinity Solutions 900-plus brand and category segments include brand-specific data, custom audience segments, and segments built from competitors' customers, ensuring clients can leverage all channels and maximize the opportunities the partnership can bring to cross-screen campaigns.
Aperture 受眾數據市場結合 Affinity Solutions 900 多個品牌和類別細分，包括品牌特定數據，自定義受眾細分以及從競爭對手的客戶構建的細分，確保客戶可以充分利用所有渠道，並最大限度地提高合作夥伴為跨屏營銷活動帶來的機會。
About Cadent
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.
關於卡登特
卡德特 推動電視品牌廣告的演變。我們為營銷人員，代理商，運營商和媒體所有者提供數據驅動的解決方案來購買和銷售電視廣告。通過將品牌與跨國庫存來源（有線，廣播和廣播）的機會聯繫起來 OTT— 我們的技術提高了效率，並提高了線性，可定址和跨屏幕營銷活動的成果。如需詳細資訊，請造訪 電視節目 或按照 @卡登电視。
About Affinity Solutions
Affinity Solutions is the leading Consumer Purchase Data Platform. We provide comprehensive purchase insights and media measurement via exclusive, fully permissioned real-time, consumer purchase data, integrated with key ecosystem partners. This allows for seamless, privacy-centric, data access at unprecedented scale. Affinity powers solutions for financial institutions, marketers, investment firms, consulting firms and media & marketing enterprises by providing real-time demand signals and insights on consumer spend which drive high value decisions that lead to better business outcomes. To learn more about Affinity Solutions visit .
關於相似性解決
親和解決方案是領先的消費者購買數據平台。我們透過與主要生態系統合作夥伴整合的獨家、完全授權的即時消費者購買資料，提供全面的購買見解和媒體評估。這使得以前所未有的規模進行無縫、以隱私為中心的數據訪問。Affinity 為金融機構、行銷人員、投資公司、諮詢公司以及媒體和行銷企業提供解決方案，提供即時需求信號和消費者支出的洞察，進而推動高價值決策，從而實現更好的業務成果。要進一步了解親和解決方案，請訪問。
SOURCE Cadent
源節奏
譯文內容由第三人軟體翻譯。