TOFUTTI BRANDS, INC. JOINS VEGANUARY MOVEMENT
TOFUTTI BRANDS, INC. JOINS VEGANUARY MOVEMENT
Cranford, New Jersey, Dec. 28, 2022 (GLOBE NEWSWIRE) -- Tofutti Brands, Inc. (OTCQX Symbol: TOFB) joins the growing list of companies participating in Veganuary. Veganuary is a global movement to encourage individuals to reduce consumption of animal products or to go completely vegan for the entire month of January. Joining Veganuary is part of Tofutti's ramped up efforts at rebranding. In August, Tofutti, which has been producing dairy-free foods since 1981, debuted new packaging promoting its products as plant-based and vegan.
新澤西州克蘭福德，2022 年 12 月 28 日（全球美通社）-豆富帝品牌有限公司（OTCQX 符號：TOFB）加入越來越多的參與素食主義者的公司名單。素食主義者是一個全球性的運動，旨在鼓勵個人在整個一月份減少動物產品的消費或完全素食主義者。加入素食主義者是 Tofutti 在品牌重塑方面加大努力的一部分。8 月，自 1981 年以來一直生產無乳製品食品的 Tofutti 推出新包裝，推廣其植物性和純素食產品。
"We thought about participating in Veganuary last year but decided to wait until our new packaging was out," says Gerry Pugliese, Marketing & Public Relations Manager. "Now that we've officially stamped ourselves as vegan and plant-based, we knew it was time to get more involved."
「我們考慮過去年參加素食主義者，但決定等到我們的新包裝出來，」市場營銷和公共關係經理 Gerry Pgliese 說。「既然我們已經正式標記自己為素食主義者和植物性，我們知道現在是時候進一步參與其中了。」
Tofutti may be on the money by fully embracing the plant-based market. A November 2022 report by BrandEssence® valued the global plant-based food market at $41.78 Billion in 2021 and that is expected to reach $93.92 Billion by 2028. Historically, Tofutti touted itself as dairy-free, but left out buzzwords like vegan and plant-based. Tofutti's rebrand now prominently features terms such as vegan, plant-based, Kosher-Parve, and Halal and gluten-free where applicable.
Tofutti 可以通過充分擁抱植物性市場來賺錢。一份 2022 年 11 月份的報告 分支機構® 2021 年全球植物性食品市場的估值為 41.78 億美元，預計到 2028 年將達到 93.92 億美元。從歷史上看，Tofutti 吹捧自己不含乳製品，但卻沒有像素食主義者和植物為基礎的流行語。Tofutti 的品牌重塑現在突出具有諸如素食主義者，基於植物的，Kosher-Parve，以及清真和無麩質（如果適用）。
"We're fortunate to have a forty-year toehold in the industry. Now that the market is evolving and changing, so will we," explains Steve Kass, Chief Executive Officer. Mr. Kass has been with Tofutti Brands since the mid-1980s. "It's important to support causes that mean a lot to your customers. Joining Veganuary was an obvious yes."
「我們很幸運能夠在該行業擁有四十年的歷程。現在市場正在發展和變化，我們也將如此。」首席執行官史蒂夫·卡斯（Steve Kass）解釋道。自 1980 年代中期以來，卡斯先生一直在托富提品牌工作。「支持對您的客戶意義重大的原因非常重要。加入素食主義者是顯而易見的。」
According to research by Ipsos, 9.7 million Americans identify themselves as vegan, and with this number set to grow, plant-based brands can expect more calls to get involved with movements like Veganuary. "Veganuary is here to help people put their hopes into action this new year. Whether it's a kinder, greener, or healthier world we hope for. Trying vegan for January is a great place to start," says Wendy Matthews, USA Director, Veganuary. "Tofutti embracing the vegan label on their popular products makes taking positive action much easier - and tastier!" The United States ranked number one in participation in Veganuary in 2021, edging out the United Kingdom, where the movement originated.
根據研究 益普索，970 萬美國人認為自己是素食主義者，隨著這個數字的增長，基於植物的品牌可以期待更多的電話來參與素食主義者等運動。「素食主義者在這裡幫助人們在新的一年將希望付諸行動。無論是我們希望擁有更友善、更環保或更健康的世界。在一月份嘗試素食主義者是一個很好的開始，」溫迪·馬修斯（Wendy Matthews）說，美國主任素食主義者。「Tofutti 在其受歡迎的產品上擁抱純素食標籤，使得採取積極的行動變得更加容易-而且更美味！」美國在 2021 年參加素食主義者的參與中排名第一，這一運動起源於英國。
Tofutti is marking its participation in Veganuary by pairing up with other plant-based brands for special promotions on the company's Instagram, Facebook, and Twitter, posting vegan recipes featuring its products on its website, and Tofutti plans to make donations to animal welfare organizations, plus a few extra surprises.
Tofutti 通過與其他植物性品牌配對在公司的 Instagram，Facebook 和 Twitter 上進行特殊促銷來標誌著其參與素食主義者，在其網站上發布以其產品為特色的純素食譜，Tofutti 計劃向動物福利組織捐贈，以及一些額外的驚喜。
"It's fun to watch the explosion of the vegan market," added Mr. Pugliese. "It's doubly fun to be a part of it!" Mr. Pugliese encourages everyone to follow Tofutti on social media to enter giveaways and to visit Tofutti.com to sign up for the company's mailing list.
普利斯先生補充說：「觀看素食主義者市場的爆炸很有趣。「成為其中的一部分真是雙倍的樂趣！」普利斯先生鼓勵所有人在社交媒體上關注 Tofutti 進入贈品，並訪問 ToFutti.com 註冊該公司的郵件列表。
--------------------
-------------------
About Tofutti Brands Inc. Founded in 1981 in Manhattan, Tofutti Brands Inc. develops and distributes a complete line of plant-based, dairy-free, vegan products. The company sells dairy-free foods including vegan cheese products, sour cream, dips, and frozen desserts. Tofutti Brands Inc. is a proven innovator in the food industry and available throughout the United States and internationally. Tofutti's product line includes plant-based frozen dessert pints, Tofutti Cuties®, vegan cheese products, which includes Tofutti Better Than Sour Cream®, Better Than Cream Cheese®, American cheese slices, Dippity Doo Dah dips, and Better Than Ricotta Cheese®; products that are Kosher-Parve, Halal, and vegan. For more information, visit .
關於東富帝品牌有限公司於 1981 年在曼哈頓成立，Tofutti Brands Inc. 開發和銷售全系列植物性，不含乳製品的純素食產品。該公司出售無乳製品食品，包括純素奶酪產品，酸奶油，蘸料和冷凍甜點。Tofutti Brands Inc. 是食品行業經過驗證的創新者，可在美國和國際上使用。Tofutti 的產品系列包括植物性冷凍甜品品脫、豆腐美容®，純素食奶酪產品，其中包括比酸奶油更好的 Tofutti®，比奶油芝士更好®，美國奶酪片，Dppity Doo Da 蘸醬和比意大利乳清乾酪更好®; 產品是 Kosher-PARVE, 清真, 和素食主義者.如需詳細資訊，請造訪。
Forward-Looking Statements. Some of the statements in this press release concerning the Company's future prospects are forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Actual results may vary significantly based upon a number of factors including, but not limited to business conditions both domestic and international, competition, changes in product mix or distribution channels, resource constraints encountered in promoting and developing new products, and other risk factors detailed in the Company's filings with the Securities and Exchange Commission.
前瞻性陳述。本新聞稿中有關公司未來前景的一些聲明是前瞻性陳述，涉及風險和不確定性，這些陳述可能導致實際結果與前瞻性聲明中的結果有很大不同。實際結果可能因多項因素而有很大差異，包括但不限於本地和國際業務情況、競爭、產品組合或分銷渠道的變化、推廣和開發新產品時遇到的資源限制，以及公司向證券交易委員會提交的其他風險因素。
--------------------
-------------------
Company Contact: Gerry Pugliese
Marketing & Public Relations Manager
gpugliese@tofutti.com
(908) 272-2400
(908) 272-9492 (Fax)
公司聯繫方式：格里·普利斯
市場及公共關係經理
gpugliese@tofutti.com
(908) 272-2400
(908) 二七二九四九二 (傳真號碼)
譯文內容由第三人軟體翻譯。