Black Friday Online Sales Top $9B In New Record: What Were Shoppers Buying? What's Ahead For Cyber Monday?
Black Friday Online Sales Top $9B In New Record: What Were Shoppers Buying? What's Ahead For Cyber Monday?
Despite high inflation and a rise in prices, consumers' holiday shopping sentiments are upbeat this year.
According to data from Adobe Analytics, consumers spent a record $9.12 billion online shopping during Black Friday.
The analysis found that online spending rose 2.3% on Black Friday, with expectations that Cyber Monday will be the season's biggest online shopping day, driving $11.2 billion in spending.
"Cyber Monday will offer the best deals for computers (27%), as well as furniture (11%). Those looking to buy an appliance should consider waiting until Thursday (Dec. 1), when discounts are set to peak at 18% on average," the report said.
Adobe said that electronic items were a major contributor, as online sales surged 221% over an average day in October.
Also Read: How to Protect Yourself from Holiday Shopping Scams
The toy segment was another popular category for shoppers, up by 285%, while exercise equipment purchases were up 218%.
Other items in demand during this year's Black Friday were gaming consoles, drones, Apple MacBooks, Dyson products, and kids' favorites like Fortnite, Roblox, Bluey, Funko Pop, and Disney Encanto, the report said.
According to the report, mobile shopping represented 48% of all Black Friday digital sales.
Canadian e-commerce firm Shopify Inc (NYSE:SHOP) reported that its Black Friday sales hit a record of $3.36 billion this year, up almost 17% from 2021.
The Adobe data anticipates that the overall spending this holiday season will rise by 2.5% from a year ago.
Photo via Shutterstock.
Despite high inflation and a rise in prices, consumers' holiday shopping sentiments are upbeat this year.
儘管高通脹和物價上漲，消費者今年的假日購物情緒是樂觀的。
According to data from Adobe Analytics, consumers spent a record $9.12 billion online shopping during Black Friday.
根據Adobe Analytics的數據，黑色星期五期間，消費者在網上購物的支出達到創紀錄的91.2億美元。
The analysis found that online spending rose 2.3% on Black Friday, with expectations that Cyber Monday will be the season's biggest online shopping day, driving $11.2 billion in spending.
分析發現，黑色星期五的在線消費增長了2.3%，預計網購星期一將成為該季度最大的在線購物日，推動支出112億美元。
"Cyber Monday will offer the best deals for computers (27%), as well as furniture (11%). Those looking to buy an appliance should consider waiting until Thursday (Dec. 1), when discounts are set to peak at 18% on average," the report said.
報告稱：“網購星期一將為電腦(27%)和傢俱(11%)提供最優惠的價格。那些希望購買家電的人應該考慮等到週四(12月1日)，屆時折扣將達到平均18%的峯值。”
Adobe said that electronic items were a major contributor, as online sales surged 221% over an average day in October.
Adobe表示，電子產品是主要的貢獻者，10月份的平均日銷售額飆升了221%。
Also Read: How to Protect Yourself from Holiday Shopping Scams
另請閲讀：如何保護自己免受假日購物騙局的影響
The toy segment was another popular category for shoppers, up by 285%, while exercise equipment purchases were up 218%.
玩具是另一個受購物者歡迎的類別，增長了285%，而運動器材的購買量增長了218%。
Other items in demand during this year's Black Friday were gaming consoles, drones, Apple MacBooks, Dyson products, and kids' favorites like Fortnite, Roblox, Bluey, Funko Pop, and Disney Encanto, the report said.
報告稱，在今年的黑色星期五期間，需求的其他商品包括遊戲機、無人機、蘋果MacBook、戴森產品，以及兒童最喜歡的產品，如堡壘之夜、Roblox、Bluey、Funko Pop和迪士尼Encanto。
According to the report, mobile shopping represented 48% of all Black Friday digital sales.
根據這份報告，移動購物佔所有黑色星期五數字銷售的48%。
Canadian e-commerce firm Shopify Inc (NYSE:SHOP) reported that its Black Friday sales hit a record of $3.36 billion this year, up almost 17% from 2021.
加拿大電商公司Shopify(紐約證券交易所股票代碼：Shop)報告稱，今年黑色星期五的銷售額達到創紀錄的33.6億美元，比2021年增長了近17%。
The Adobe data anticipates that the overall spending this holiday season will rise by 2.5% from a year ago.
Adobe的數據預計，這個假日季的整體支出將比去年同期增長2.5%。
Photo via Shutterstock.
照片來自Shutterstock。
譯文內容由第三人軟體翻譯。
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