WINKEL MEDIA SELECTS MARKETMEDIOS TO SELL ADVERTISING ON ITS IN-STORE RETAIL NETWORK IN COLOMBIA, SOUTH AMERICA
WINKEL MEDIA SELECTS MARKETMEDIOS TO SELL ADVERTISING ON ITS IN-STORE RETAIL NETWORK IN COLOMBIA, SOUTH AMERICA
Philadelphia, PA, Nov. 22, 2022 (GLOBE NEWSWIRE) -- Winkel Media Network, an in-store media technology company that is a joint venture of VSBLTY, its Latin American partner Retailigent Media and Anheuser-Busch InBev, announced the signing of Marketmedios Comunicaciones to sell advertising on its network in Colombia, South America. VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) ("VSBLTY") is a leading software provider of security and retail analytics technology not only in South America, but worldwide.
賓夕法尼亞州費城，2022年11月22日(Global Newswire)--Winkel Media Network是一家店內媒體技術公司，是VSBLTY、其拉丁美洲合作伙伴Retailigent Media和Anheuser-Busch InBev的合資企業，該公司宣佈與Marketmedios Comunicacones簽約，在其位於南美洲哥倫比亞的網絡上銷售廣告。VSBLTY Groupe Technologies Corp.(OTCQB：VSBGF)(CSE：VSBY)(法蘭克福5VS)(“VSBLTY”)是南美乃至全球領先的安全和零售分析技術軟件提供商。
Founded over 20 years ago, Marketmedios is one of the two largest OOH companies in Colombia with more than 5000 media outlets. The firm sells media in different formats including shopping malls, public transportation, airports, radio, parks, bus terminals, amusement parks, concert venues, double-decker buses, indoor soccer fields, and utility bills. With more than 800 advertisers a year, Marketmedios has digital screens on billboards, in shopping malls, on public transportation, at concert venues and amusement parks throughout Colombia.
MarketMedios成立於20多年前，是哥倫比亞最大的兩家OO公司之一，擁有5000多家媒體。該公司以不同的形式銷售媒體，包括購物中心、公共交通、機場、廣播、公園、公交總站、遊樂園、音樂會場地、雙層巴士、室內足球場和水電費賬單。MarketMedios每年有800多個廣告商，在哥倫比亞各地的廣告牌、購物中心、公共交通工具、音樂會場館和遊樂園都有數字屏幕。
Winkel Media developed the first retail DOOH network in Latin America. Winkel has the most advanced facial detection technology on the market, integrating machine learning through cameras and digital displays to identify demographics of customers visiting the store, including age and gender, and how long they view advertising. The firm also generates data dashboard reports with custom KPI's that deliver unique insights to strengthen the commercial strategy of brands.
Winkel Media在拉丁美洲開發了第一個DOOH零售網絡。Winkel擁有市場上最先進的面部檢測技術，通過攝像頭和數字顯示器整合機器學習，以識別光顧商店的顧客的人口統計數據，包括年齡和性別，以及他們觀看廣告的時間。該公司還生成帶有定製KPI的數據儀錶板報告，提供獨特的見解，以加強品牌的商業戰略。
Commenting on the new alliance, VSBLTY Co-founder & CEO Jay Hutton said, "Marketmedios is a dominant advertising force and they have already closed a contract with one of the leading telecommunications companies in Colombia. They will quickly power Winkel's ability to scale, and is a major step forward in attracting more national and international brands to the Winkel Media network in Columbia. These types of strategic engagements also enable us to take another significant step as we seek to realize the full capabilities of computer vision and analytics."
VSBLTY聯合創始人兼首席執行官傑伊·赫頓在談到新的聯盟時表示：“MarketMedios是佔主導地位的廣告力量，他們已經與哥倫比亞一家領先的電信公司完成了合同。他們將迅速增強Winkel的規模能力，並在吸引更多國內和國際品牌加入哥倫比亞的Winkel Media網絡方面向前邁出了重要的一步。這些類型的戰略接觸還使我們能夠在尋求實現計算機視覺和分析的全面能力時邁出又一重要的一步。”
Diego Sanchez, Winkel Chief Commercial Officer, added, "This important alliance will not only provide additional and ongoing revenue to Winkel, but equally as important further strengthens Marketmedios' position as an advertising marketing innovator because our Store as a Medium model enables higher customer engagement that enables consumer brands to inform and motivate shoppers right at point of sale, which has proven to increase sales 25-35%. We are also indebted to local partner, EyeSense, who helped create the Winkel-Marketmedios alliance."
Winkel首席商務官迭戈·桑切斯補充説：“這一重要的聯盟不僅將為Winkel提供額外和持續的收入，而且同樣重要的是進一步加強MarketMedios作為廣告營銷創新者的地位，因為我們的商店作為一種媒介模式，能夠提高客户參與度，使消費品牌能夠在銷售點立即通知和激勵購物者，這已被證明增加了25%-35%的銷售額。我們還感謝當地合作伙伴EyeSense，他們幫助創建了Winkel-MarketMedios聯盟。”
VSBLTY technology provides enhanced customer engagement and audience measurement using machine learning and computer vision. Its industry leading VisionCaptor™ and DataCaptor™ software combine motion graphics and interactive brand messaging with cutting-edge computer vision measurement and insights. VSBLTY's AI driven software Vector™ provides enhanced facial recognition that is crucial to strengthening today's security requirements when recognizing weapons or suspicious persons in a crowd.
VSBLTY技術使用機器學習和計算機視覺提供增強的客户參與度和受眾測量。其行業領先的VisionCaptor™和DataCaptor™軟件將運動圖像和交互式品牌信息與尖端的計算機視覺測量和洞察相結合。VSBLTY的人工智能驅動軟件向量™提供了增強的面部識別，這對於加強當今的安全要求至關重要，當識別人羣中的武器或可疑人員時。
Investor Relations
投資者關係
CHF Capital Markets
瑞士法郎資本市場
Cathy Hume, CEO, +1-416-868-1079, x251
首席執行官凱西·休姆，電話：+1-416-868-1079，電話：251
cathy@chfir.com
郵箱：cathy@chfir.com
Harbor Access
港口通道
Jonathan Paterson, 475-477-9401
喬納森·帕特森，475-477-9401
Jonathan.Paterson@Harbor-Access.com
郵箱：Jonathan.Paterson@Harbor-Access.com
Graham Farrell, +1-416-842-9003
格雷厄姆·法雷爾電話：+1-416-842-9003
Graham.Farrell@Harbor-Access.com
郵箱：Graham.Farrell@Harbor-Access.com
CONTACT: Linda Rosanio, 609-472-0877
聯繫方式：琳達·羅薩尼奧，609-472-0877
lrosanio@vsblty.net
郵箱：lrosanio@vsblty.net
About VSBLTY ()
關於VSBLTY()
Headquartered in Philadelphia, VSBLTY (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt: 5VS) (OTC: VSBGF) ("VSBLTY") is the world leader in Proactive Digital Display™, which transforms retail and public spaces as well as place-based media networks with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning. Its proprietary technology effectively integrates with other digital retail solutions, including QR codes and mobile applications. The firm is also recognized for its leadership role in the growing Store as a Medium movement that enables brands to reach customers when and where buying decisions are being made while producing a new revenue stream for retailers.
總部設在費城的VSBLTY(場外交易市場代碼：VSBGF)(法蘭克福股票代碼：5VS)(場外交易代碼：VSBGF)(以下簡稱“VSBLTY”)是主動式數字顯示™領域的全球領導者，該公司利用基於軟件即服務的觀眾測量和安全軟件，利用人工智能和機器學習來改變零售和公共場所以及基於場所的媒體網絡。其專有技術有效地與其他數字零售解決方案集成，包括二維碼和移動應用程序。該公司還因其在不斷增長的商店中的領導作用而被公認為一種媒介運動，使品牌能夠在做出購買決定的時間和地點接觸到客户，同時為零售商創造新的收入來源。
CONTACT: LINDA ROSANIO VSBLTY, INC 609-472-0877 LROSANIO@VSBLTY.NET
聯繫人：Linda Rosanio VSBLTY公司電話：609-472-0877
譯文內容由第三人軟體翻譯。