Kubient Releases The KAI Dashboard to Give Publishers Unprecedented Visibility for Optimizing Their Media for Programmatic Channels
Kubient Releases The KAI Dashboard to Give Publishers Unprecedented Visibility for Optimizing Their Media for Programmatic Channels
The KAI Dashboard identifies and prevents fraud and RTB technical issues across programmatic channels. Leveraging the newly unveiled dashboard insights, publishers in Kubient's premium CTV inventory are finding opportunities to monetize an incremental of more than 20% of their inventory on average
KAI儀錶板可識別和防止跨方案渠道的欺詐和RTB技術問題。利用新推出的儀錶板洞察，Kubient的優質CTV庫存中的出版商正在尋找機會，平均將其庫存的20%以上的增量貨幣化
NEW YORK, Oct. 18, 2022 (GLOBE NEWSWIRE) -- Kubient (NasdaqCM: KBNT, KBNTW) ("Kubient'' or the "Company"), a cloud-based software platform for digital advertising, today announced the launch of the KAI Dashboard, a reporting and optimization platform that helps media publishers and platforms better understand and manage inventory health and to ensure the quality of the inventory that they are sending to demand platforms.
紐約，2022年10月18日(Global Newswire)--基於雲的數字廣告軟件平臺Kubient(納斯達克股票代碼：KBNT，KBNTW)(以下簡稱“Kubient”或“公司”)今天宣佈推出KAI Dashboard，這是一個報告和優化平臺，幫助媒體出版商和平臺更好地瞭解和管理庫存狀況，並確保他們發送給Demand平臺的庫存的質量。
Until now, publishers and media platforms have typically lacked a clear understanding into what is causing issues for the demand side to not transact or even worse to flag their high quality inventory as fraud. This caused a significant % of their inventory to go unsold and in the worst case has hurt their brand image and relationships in the programmatic ecosystem, as well as led to erratic clawbacks that make it hard to manage their business P&L's.
到目前為止，出版商和媒體平臺通常缺乏對是什麼導致需求方無法交易的清楚理解，更糟糕的是，他們無法將高質量的庫存標記為欺詐。這導致他們庫存的很大一部分沒有售出，在最糟糕的情況下，損害了他們在節目生態系統中的品牌形象和關係，並導致不穩定的追回，使他們的業務損益管理變得困難。
The KAI Dashboard provides granular optimization reporting, including 38 categories of fraud (both GIVT and SIVT) and technical RTB issues, such as missing user agent information, mismatched app store information, and missing bidding information. Coupled with the KAI Enterprise solution, publishers and media platforms can directly control what inventory is sent to the demand side, preemptively blocking RTB opportunities that are likely not to transact or potentially to be flagged as fraud to avoid negative brand impact and clawbacks. At the same time, the KAI Dashboard enables users to take action to mitigate the issues and increase the yield and monetization rate for their inventory.
KAI Dashboard提供精細的優化報告，包括38類欺詐(GIVT和SIVT)和技術RTB問題，如丟失的用户代理信息、不匹配的應用商店信息和丟失的競價信息。與KAI Enterprise解決方案相結合，出版商和媒體平臺可以直接控制將哪些庫存發送到需求方，搶先阻止可能無法交易或可能被標記為欺詐的RTB機會，以避免負面品牌影響和追回。與此同時，KAI儀錶板使用户能夠採取行動緩解這些問題，並提高其庫存的收益率和貨幣化率。
"After spending over two decades in the digital advertising space on both the advertiser and publisher side, I can relate to the challenges that those companies are facing," says Paul Roberts, CEO and founder of Kubient, "The KAI Dashboard and KAI Enterprise significantly solve those challenges by giving further insight into parts of programmatic where there was none, and helps give publishers and platforms the tools to make inventory consumable, and monetizable with the demand side. It's a business intelligence tool with actionability offering transparency in real time where there was none."
Kubient的首席執行官兼創始人保羅·羅伯茨説：“在廣告商和出版商這兩個數字廣告領域工作了20多年後，我可以理解這些公司所面臨的挑戰。KAI Dashboard和KAI Enterprise通過進一步洞察節目中沒有的部分，極大地解決了這些挑戰，併為出版商和平臺提供了工具，使庫存可供消費，並可在需求端實現貨幣化。它是一種具有可操作性的商業智能工具，在沒有的情況下提供實時的透明度。”
The dashboard has already helped publishers tremendously by showing full insights into inventory health, driving improvements in inventory quality and increasing ad monetization efforts for greater revenue acquisition.
該儀錶板已經為出版商提供了巨大的幫助，因為它顯示了對庫存健康狀況的全面洞察，推動了庫存質量的改善，並增加了廣告貨幣化努力，以獲得更大的收入。
On average, premium CTV publishers implementing the KAI Enterprise solution or that have joined the Kubient Marketplace with KAI built in have identified approximately 20% of their inventory on average that is not being monetized. Through the new dashboard insights, these publishers are able to identify what is causing their inventory to not be monetized and allows them to take immediate action and drive increased revenue.
平均而言，實施KAI企業解決方案或加入Kubient Marketplace並內置KAI的優質有線電視出版商平均發現其庫存中約有20%沒有貨幣化。通過新的儀錶板洞察，這些出版商能夠確定是什麼導致他們的庫存無法貨幣化，並使他們能夠立即採取行動，推動收入增加。
Recently, Kubient received notice of allowance for patent-pending solution KAI. To learn more about Kubient and KAI, please visit,
近日，Kubient收到了正在申請專利的解決方案KAI的補貼通知。要了解更多關於庫比恩特和凱的信息，請訪問，
About Kubient
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient's next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Marketplace is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company's platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Marketplace is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats. For additional information, please visit
關於庫比恩特
Kubient是一家科技公司，其使命是將數字廣告行業轉變為基於受眾的營銷。Kubient的下一代基於雲的基礎設施為數字廣告的買家和賣家提供了高效的市場流動性。Kubient受眾市場是一個靈活的開放市場，廣告商和出版商可以接觸到他們的受眾，從中賺錢並將他們聯繫起來。該公司的平臺提供透明的編程環境，具有專有的人工智能驅動的投標前廣告欺詐預防和專有的實時投標(RTB)市場自動化，用於數字户外行業。受眾市場是品牌和出版商的解決方案，這些品牌和出版商要求透明度，並能夠接觸到所有渠道和廣告格式的受眾。欲瞭解更多信息，請訪問
Kubient Investor Relations
Gateway Investor Relations
Matt Glover and John Yi
T: 1-949-574-3860
Kubient@gatewayir.com
庫比恩特投資者關係
網關投資者關係
馬特·格洛弗和約翰·易
T: 1-949-574-3860
郵箱：kubient@gatewayir.com
譯文內容由第三人軟體翻譯。