Alibaba's Lazada Group Gears Up For Europe Foray To Take On Amazon, Zalando
Alibaba's Lazada Group Gears Up For Europe Foray To Take On Amazon, Zalando
Alibaba Group Holding Ltd. (NYSE: BABA)-owned Lazada Group is getting ready to enter Europe, after its success in Southeast Asia, to take on rivals such as Amazon.com Inc. (NASDAQ: AMZN) and Zalando SE (OTC: ZLNDY), reported Bloomberg.
阿里巴巴集團 (紐約證券交易所代碼：BABA) 擁有 拉扎達集團 正準備進入歐洲，在東南亞取得成功後，採取對手，如 亚马逊公司 （納斯達克代號：AMZN）和 扎蘭多 (場外交易代碼:ZLNDY), 報導彭博社.
Lazada Group was founded in 2012 and is a leading e-commerce platform in Southeast Asia. The company is present in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Alibaba acquired a majority stake in Lazada in 2016.
Lazada 集團成立於 2012 年，是東南亞領先的電子商務平台。該公司在六個國家/地區：印尼，馬來西亞，菲律賓，新加坡，泰國和越南。阿里巴巴於 2016 年收購了 Lazada 的多數股份。
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European Dreams: Lazada Group CEO James Dong told Bloomberg that Europe is a very big market, and for most of the European brands, their largest retail partner is Alibaba Group because of their sales in China and in other markets. "We go where the brands want us to go," Dong said.
歐洲夢: 拉扎達集團首席執行官 詹姆斯·董 告訴彭博社，歐洲是一個非常大的市場，對於大多數歐洲品牌來說，他們最大的零售合作夥伴是阿里巴巴集團，因為他們在中國和其他市場的銷售。「我們去品牌想要我們去的地方，」董說。
Dong took over Alibaba's most important international business unit in June after heading Lazada's Thailand and Vietnam operations, the report noted.
報告指出，董先生在 6 月接管了阿里巴巴最重要的國際業務部門，在拉扎達（Lazada）的泰國和越南業務部門。
Why It Matters: Lazada's push in Europe would mark a revival in Alibaba's global ambitions, which have slowed in recent years in the wake of strong competition from Amazon and Tencent Holdings Ltd. (OTC: TCEHY)-backed Sea Ltd, the report said.
為什麼它很重要：Lazada 在歐洲的推動將標誌著阿里巴巴全球野心的復興，近年來在亞馬遜和亞馬遜和亞馬遜的激烈競爭之後放緩了 騰訊控股有限公司 (場外交易代碼:TCEHY) 支持 海有限公司，報告說。
Investments: Lazada has been investing in businesses such as Indonesian digital wallet provider DANA, in which it infused a total of $304.5 million, as per the report. The company also led a 750 million ringgit ($168 million) financing in TNG Digital Sdn.
投資：根據報告，Lazada 一直在投資印尼數字錢包提供商 DANA 等企業，其中總共注入了 3.4.5 億美元。該公司還領導了 750 億令吉（1.68 億美元）融資 TNG 數位有限公司
Lazada did not immediately respond to an email seeking comments.
Lazada 沒有立即回复要求評論的電子郵件。
譯文內容由第三人軟體翻譯。