Apple's Split With Steve-Jobs-Era Legendary Designer Jony Ive Is Now Complete
Apple's Split With Steve-Jobs-Era Legendary Designer Jony Ive Is Now Complete
Apple Inc (NASDAQ:AAPL) has ended the consulting agreement with its former design lead Jony Ive.
蘋果納斯達克(Sequoia Capital：AAPL)終止與前設計負責人的諮詢協議喬尼·艾夫。
What Happened: The end of the agreement comes three years after Ive quit Apple to start his own design company, reported The New York Times.
發生的事情：據《紐約時報》報道，在我離開蘋果創辦自己的設計公司三年後，這份協議終止了。
Apple and Ive reportedly ended the agreement just as it was up for renewal. Some executIve at Apple had questioned the amount Apple was paying to Ive, who leads his own firm called LoveFrom.
據報道，蘋果和我終止了這份協議，就在它需要續簽的時候。蘋果的一些高管曾質疑蘋果支付給艾夫的金額，艾夫經營着自己的公司，名為愛從何而來.
Ive was the designer responsible for Apple's iconic candy-colored desktop computers and the iPhone's rounded edges.
See Also: How To Buy Apple (AAPL) Shares
艾夫是蘋果公司標誌性的糖果色臺式電腦和iPhone圓角邊緣的設計師。
另見：如何購買蘋果(Apple)股票
Why It Matters: The move to end the agreement puts to an end Ive's three-decade-long design influence at the Cupertino, California-based tech giant, the Times noted.
為什麼這很重要：《泰晤士報》指出，終止協議的舉動結束了艾夫在這家總部位於加州庫比蒂諾的科技巨頭長達30年的設計影響力。
The multi-year contractual agreement was reportedly worth more than $100 million and was signed in 2019 when Ive left to start LoveFrom.
據報道，這份多年合同協議的價值超過1億美元並於2019年簽約，當時我已經離開，創辦了Love From。
The contract restricted Ive from working with Apple's rivals and extended his influence on the development of future Apple products such as an expected augmented-reality headset, people familiar with the matter told the Times.
知情人士告訴《泰晤士報》，這份合同限制了艾夫與蘋果競爭對手的合作，並擴大了他對未來蘋果產品開發的影響力，比如預期的增強現實耳機。
Some executIve had reportedly expressed frustration that several Apple designers left to join Ive's firm, while Ive wanted the freedom to bring on board clients without seeking approval from the iPhone maker.
據報道，一些高管對幾位蘋果設計師離開公司加入艾夫的公司表示失望，而我希望自由地讓客户加入，而不需要尋求iPhone製造商的批准。
Steve Jobs, the co-founder of Apple, had told his biographer Walter Issacson that Ive had more "operational power than anyone at Apple, except me," according to the Times.
史蒂夫·喬布斯，蘋果的聯合創始人告訴他的傳記作者沃爾特·伊薩克森根據《泰晤士報》的説法，我比蘋果公司的任何人都擁有更多的運營權力，除了我。
Price Action: Apple shares traded 1.76% lower at $143.30 in the premarket session on Wednesday.
價格行動：週三盤前交易時段，蘋果股價下跌1.76%，至143.30美元。
Benzinga's Take: Ive's last product at Cupertino was the Apple Watch, launched in 2015. He was considered instrumental in moving the company from the Steve Jobs era into the Tim Cook era. The Times noted that the designer had told Cook that he was exhausted from the building consensus required to produce the Apple Watch and it was then that Cook agreed to let Ive work part time. With this move, Ive's break with Apple is now complete.
本辛加的觀點：艾維在庫比蒂諾的最後一款產品是Apple Watch，於2015年推出。他被認為是將公司從史蒂夫·喬布斯時代帶入蒂姆·庫克時代。《泰晤士報》指出，這位設計師告訴庫克，他對生產Apple Watch所需的共識感到筋疲力盡，就在那時，庫克同意讓Ive兼職工作。有了這一舉動，Ive與蘋果的決裂現在已經完成。
Read Next: Apple Analyst: AR/MR Headset Supplies Could Touch 10M As Early As 2025
接下來請閲讀：蘋果分析師：AR/MR耳機供應最早可能在2025年達到1000萬
Photo: Courtesy of Michael Johnston via Wikimedia
圖片：由邁克爾·約翰斯頓通過維基媒體提供
譯文內容由第三人軟體翻譯。