DIRTT Announces Rebrand and Launches New Digital Experience
DIRTT Announces Rebrand and Launches New Digital Experience
CALGARY, Alberta, July 06, 2022 (GLOBE NEWSWIRE) -- DIRTT Environmental Solutions ("DIRTT" or the "Company") (NASDAQ: DRTT, TSX: DRT), a global leader in industrialized construction that empowers organizations, together with construction and design leaders, to build high-performing, adaptable, interior environments, announced it has rebranded, introducing enhanced market positioning, a new visual identity, and a state-of-the-art digital experience at dirtt.com.
卡爾加裡，艾伯塔省，2022年7月6日(環球網)--DIRTT環境解決方案公司(納斯達克：DRTT，多倫多證券交易所股票代碼：DRT)，是工業化建築領域的全球領先企業，支持組織機構與建築和設計領導者共同建設高性能、適應性強的室內環境，該公司宣佈重新打造品牌，在ditt.com上引入增強的市場定位、新的視覺標識和最先進的數位體驗。
The change represents the company's growth ambitions, enhanced offering, and client-centric approach that addresses the markets' demand for spaces that evolve in response to changing needs. The rebrand comes as DIRTT focuses on elevating its construction system to enable greater adaptability in the built environment, allowing organizations to be relevant today and ready for what tomorrow brings.
這一變化代表了該公司的增長雄心、增強的產品供應和以客戶為中心的方法，以滿足市場對空間的需求，這些空間隨著需求的變化而發展。重塑品牌之際，DIRTT專注於提升其建築系統，以實現對建築環境的更大適應性，使組織能夠與今天相關，並為明天帶來的東西做好準備。
"Expanding customer needs, new market drivers and a shifting industry landscape have created a unique opportunity for DIRTT to restate its value and deliver new tools and experiences that meet consumer expectations and increase the ease of doing business. Our goal is to ensure we can inspire and support the innovation and growth of our clients, architects, designers, and general contractors," said Luke Dawson, DIRTT's Vice President, Brand and Strategic Marketing.
DIRTT品牌與戰略營銷副總裁總裁表示：“不斷擴大的客戶需求、新的市場驅動力和不斷變化的行業格局為DIRTT創造了一個獨特的機會，可以重申其價值，提供新的工具和體驗，滿足消費者的期望，並提高做生意的便利性。我們的目標是確保我們能夠激勵和支持我們的客戶、建築師、設計師和總承包商的創新和增長，”DIRTT品牌和戰略營銷副總裁總裁表示。
The rebrand is the culmination of an 18-month research-based project, consisting of internal and external interviews, focus groups, workshops and user testing that delivered actionable insights. "Understanding our audiences, how they think and feel, what they want, and how they wish to experience it, has been foundational to determining our path forward," added Dawson.
更名是一個為期18個月的基於研究的專案的高潮，該專案包括內部和外部採訪、焦點小組、研討會和用戶測試，以提供可操作的見解。道森補充說：“瞭解我們的觀眾，瞭解他們的想法和感受，他們想要什麼，以及他們希望如何體驗，一直是決定我們前進道路的基礎。”
The new DIRTT website accommodates different client journeys, providing the information, tools, resources and proof points needed to build preference and selection of DIRTT's construction system. The experience has been optimized to drive sizeable changes in supporting awareness, education, engagement and conversion. Built on a modern technology stack, the platform allows for more personalized user experiences, driving greater connection between the company and its target audiences.
新的DIRTT網站可容納不同的客戶行程，提供所需的資訊、工具、資源和證據點，以建立對DIRTT建設系統的偏好和選擇。這種體驗已經過優化，以推動在支持意識、教育、參與和轉換方面的重大變化。該平臺建立在現代技術基礎上，允許更個性化的用戶體驗，促進了公司與目標受眾之間的更大聯繫。
The first major rebrand since the company's inception 18 years ago, this evolution respects the fabric of DIRTT's DNA and longstanding efforts of its people and construction partner network. "Our brand maturation sees the company purposefully shift its posture from being an industry disruptor to an industry enabler; empowering its ecosystem to elevate client outcomes using industrialized construction. This positions DIRTT to play on a larger global stage as we look firmly towards the future," says Benjamin Urban, DIRTT's CEO.
這是該公司18年前成立以來的第一個重大重塑品牌，這一演變尊重了DIRTT的DNA結構以及其員工和建築合作夥伴網路的長期努力。DIRTT首席執行官本傑明·厄本表示：“我們的品牌成熟見證了公司有目的地將其姿態從行業顛覆者轉變為行業推動者；增強其生態系統，通過工業化建設提升客戶成果。這使DIRTT能夠在更大的全球舞臺上發揮作用，因為我們堅定地展望未來，”DIRTT首席執行官本傑明·厄本表示。
About DIRTT
關於DIRTT
DIRTT is a global leader in industrialized construction. Its system of physical products and digital tools empowers organizations, together with construction and design leaders, to build high-performing, adaptable, interior environments. Operating in the workplace, healthcare, education, and public sector markets, DIRTT's system provides total design freedom, and greater certainty in cost, schedule and outcomes.
DIRTT是工業化建築領域的全球領先者。它的實體產品和數字工具系統使組織能夠與建築和設計負責人一起構建高性能、適應性強的室內環境。DIRTT的系統在工作場所、醫療保健、教育和公共部門市場運營，提供完全的設計自由，並在成本、進度和結果方面提供更大的確定性。
Headquartered in Calgary, AB Canada, DIRTT trades on Nasdaq under the symbol "DRTT" and on the Toronto Stock Exchange under the symbol "DRT".
DIRTT總部設在加拿大AB卡爾加裡，在納斯達克和多倫多證券交易所的交易代碼分別為“DRTT”和“DRT”。
CONTACT: FOR FURTHER INFORMATION, PLEASE CONTACT Kim MacEachern Investor Relations, DIRTT 403-618-4539 kmaceachern@dirtt.com
電話：403-618-4539電子郵件：kmaceachern@dirtt.com
譯文內容由第三人軟體翻譯。